The platform engages specifically with the Hindi-speaking youth in India and covers news in the entertainment, social space and creates infotainment to original video content

The brand set out to sensitise men to the issue with the idea of #FairSexFairSay and asked people to pledge their support by using #FairSexFairSay and directed them to icanhelp.in

Vivo #PassTheSwag is part of the Vivo Super Time project which also consists of music themed activities like the Vivo Super DJ Show at all the matches, and Vivo Super Time during the Official Song Performance at the Final Match Show. Vivo Super Time is part of the brand's global World Cup campaign, ‘My time, My FIFA World Cup'

The five-episode web series tells the story of three feisty girls who want to leave a mark on the world, despite the odds. The trio chases their dreams of finding love and starting their own company, while being a part of the drama club and trying to submit their practical files on time

As part of the campaign, the brand will create 2,000 minutes content in partnership with The MoneyMile, a personal finance advisory platform, through a series of conversations where industry leaders share their views on the benefits of unit-linked insurance

During IPL, the matrimony brand took the opportunity to engage with the consumers by commenting on interesting match moments, weaving cricket with relationships and using cricket terminology and relating it to marriages

Conceptualised and executed by JWT, the web series ‘Bourbon Friendly Matches' brings these two YouTube celebs on a stage where they both have to prove their friendship by taking a seven-step challenge

Big FM's content studio acquires Mania Ki Duniya (over 300k+ YouTube subscribers) characters Baba BC and Mehta Kuch Nahi Kehta. Thwink will also partner with brands to give them an edge with character integration

The unit will be led by Darshan Bhatt, who has been appointed as the Director of GoQuest Digital Studios operations in India, Southeast Asia, Middle East and Africa

RoI is the big question when a brand embarks on any marketing initiative and the fact that HUL's Brooke Bond Red Label has come back for a second edition of 6-Pack Band featuring six differently abled teens is probably proof enough that content marketing does bring value to the brand. Shiva Krishnamurthy, General Manager, Brooke Bond Red Label, Hindustan Unilever, explains what the video did for the brand

86% of consumers can tell the difference between branded content and editorial, 75% claim to be interested in content if it is ‘relevant to them', whether it is branded or not. In addition, 73% prefer branded content to traditional forms of advertising

Chtrbox.com will help brands with deep data to make the right selection, enable push-campaigns and missions to relevant influencers to get their word out and get the biggest bang for their buck

Ankita Bakshi has been appointed as Creative Solutions Producer at the content marketing team for India and will work alongside Regional Sales Director Vishal Bhatnagar in building the BBC StoryWorks capabilities in India

With an overall reach of over 37 million, fbb engaged an audience of over four million through this campaign

The film shows a man who readily took up the challenge of carrying an average weight of a baby which a would-be mother carries in the final stages of pregnancy, around his belly for nine days but surrenders after a week, confessing his discomfort

Anushree Tainwala, Executive Director, Marketing, Samsonite South Asia, talks about the importance of using the right kind of celebrities and influencers in content generation and how content should be engaging

For many companies, classical music is still seen as a good-to-do social responsibility event. But corporates and brands can make classical music a part of their marketing DNA, explains Hindustani classical vocalist Sveta Kilpady

On Mother's Day, the fashion brand created content in the form of a few one-liners that are generally used by mothers for their kids