Following the 34-year-old tradition of ‘Asian Paints Sharad Shamman' to support Durga Pujo in Kolkata and build affinity along with it, the brand has launched a song with Bengali band Lakkhichhara to target the youth. The campaign is conceptualised and executed by Ogilvy & Mather

The allegations against him were made on Twitter and blogs on Medium. Terribly Tiny Tales announced Ruparel's removal on social media

The brand releases second video of the series bringing alive the real story of Nisha, a young girl with a rare genetic skin condition called Ichthyosis, spreading the idea of ‘family' beyond biological bonds

In partnership with UnErase by Qyuki creator, Mpower launched a three-part video series that aims to start a conversation and create a stigma-free society

The etailer will open the sale with a 90-minute long live celebratory music concert conceptualized by IPG Mediabrands agency Interactive Avenues and Sony Music India

Memes are being used purely in the form of television commercials using celebrities. But the format making its way to TV is expected to open up opportunities for content marketers

Pallavi Singh of MG Motor tells BuzzInContent.com how brands can drive about a change through content marketing

Bhat is facing accusations that he did not act on complaints against Utsav Chakraborty, a YouTuber and ex-AIB member who was called out on social media last week. In the interim, Ashish Shakya, Rohan Joshi and other senior team members will be responsible for the future decisions to be made at the company

The channel's branded content division MTV Brand Studio is all set to execute content projects according to demands of marketers. Viacom 18's Ferzad Palia is also very bullish on the content front

Conceptualised and executed by Propaganda India, the content initiative #GiveABeat had heartbeats of people and children diagnosed with congenital heart disease that were recorded and used as the percussive element to compose a song

Malhotra will lead the business in the Indian market to deepen its reach, sharpen the focus on local consumers, attain more user base in the country and build into an infrastructure company

The video content initiative, India's ‘Reach for Better', seeks to deliver investor education messages through real-life human stories of ordinary people

Adhunika Prakash of Breastfeeding Support for Indian Mom, Chetana Misra of Mompreneurs India and Tamanna Dhamija of Baby Destination are the lucky names

Together with campaign ambassador Amitabh Bachchan, the annual 12-hour live television event has worked for five years to spread awareness about sanitation, health and hygiene across India

Flipkart Fashion uses in-house content, influencers and publisher partners to entice new shoppers and increase shopping frequency

With the launch, the mobile marketing solution provider attempts to become the largest one-stop content marketing platform

Adhering to the brand's #NourishYourDreams propositioning, Mirza echoes the notion of many other mothers like her, who believe that a child should be free to choose his/her own path

The video shows the commitment of Manish Rawat and Sweth Nisha, irrespective of challenges they face. The video is aimed at inspiring viewers to be free and explore personal interests