Little Black Book conceptualised and executed the campaign for the alcohol brand to drive awareness around the larger campaign #SmartDrinkingBuddy. The content platform was given the task to amplify its reach, with customer engagement and interaction

The feminine hygiene brand has launched a dedicated platform, periodpain.in, to drive the conversation and offer content around menstrual cramps

The user-generated content campaign conceptualised by Dentsu Webchutney witnessed 2,100% traffic spike from Instagram to the app. It helped the brand see a rise in Instagram traffic by 7,700%, 1,165% growth in the brand interactions with over 16 mn social impressions

The campaign aims to raise awareness about different medical specialities and the role that doctors play in their respective domains through interesting and educative infographics and animated videos

The digital innovation on Instagram was conceptualised by Blink Digital. Each note turned into piano keys had a word synonymous with KFC attached to it. By playing around with each set of piano keys, users could record their own sequence of the notes and upload it or send KFC India a direct message on Instagram

The initiative is timed around the world cup where Sehwag shares his winning mantras in a series of videos. He inspires the audience to share videos of their success mantras to hit beyond the boundaries

The dance challenge has crossed 2 billion views in a week and continues to receive entries from various age groups as it goes viral

The first of the two rounds will be conducted online over three weeks followed by the second round including semi-final and final to be played offline on July 17, 2019, in Mumbai

Within five months of launching R.Bharat, the network is launching R.fluid, a new venture to strengthen its distinctive competence of storytelling and story-doing for advertisers

The song ‘Nayi Zindagi' showcases the story of HelpUsGreen, how it is solving critical problems like river pollution

The local in-app campaign showcases India as a key global travel destination by inviting TikTok users to share their travel moments with the world

Featuring Bollywood star Ayushmann Khurrana and rap/hip-hop artist Naezy, the collaborative branded content piece is built around Axe's brand purpose and mirrors the brand's communication platform of ‘Make Your Own Rules'

The 2018 annual racing championship was hosted across three cities in India over a period of five months with over twenty racers in contention

On Day 4, actor and musician Jeff Goldblum, Louise Benson, Executive Festive Director of Cannes Lions, and Stephane Xiberras of Havas discuss the future of entertainment and how artists, tech and media companies, agencies can make it more meaningful for audiences

While mothers are ‘naturally programmed' to bond with babies, the thought behind the initiative was to build the importance of active involvement of fathers and make them part of the bonding journey

The company will help bridge the gap between marketing and sales teams of brands with its global-ready funnel setup and organic traction powered by content marketing

As a part of the partnership, ScoopWhoop will be posting videos in different categories — humour, entertainment, lifestyle and more on TikTok

India Influence Report 2019 by Zefmo Media reveals that 55% marketers/strategists are convinced that reviews and video content(YT, IGTV etc.) will be the most effective channels while 50% are of the view that Instagram will also remain an effective platform