Adhering to the brand's positioning of Engage On, the campaign invited everyone to share their own micro-stories on ‘unexpected moments' of love and chemistry, via Instagram, Twitter and Facebook. Each day began with a post of an empty pocket and ended with a post of that day's winning story appearing on the pocket

The initiative highlights and recognises the extraordinary stories of six women changemakers across communities who drove a positive change in society

#PowerlessQueen gets shortlisted across Interactive, Mobile, PR, Case Film, Branded Viral Video, Non Branded Videos and Branded Entertainment game categories

As part of the brand's content strategy, Airtel partnered with The Viral Fever for a web reality show in which TVF actor Jitendra Kumar had to live his life Live in a fully-equipped bachelor pad for three days

McCann Worldgroup India worked with the Foundation to encourage conversations around depression and mental wellbeing of people by creating empathy and compassion among them through various content initiatives

The online community is aimed at celebrating the spirit of motherhood and connect mothers across India to share their experiences and stories around baby care, baby food and pregnancy

POPxo has collaborated with Hotstar, where the web series will be first streamed exclusively for 72 hours and then on the POPxo app

The video shows a candid dialogue between a daughter and mother while busting myths around IVF. The video is a part of Blush's on-going Mothers and Daughters series

Co-created by Mindshare and Y-Films, the new single ‘Isspeshal Yaari Song' supports mental health and disability awareness

The seven-episode web series will be released on July 12 with new episodes releasing weekly. The storyline of the series is set in the 90s with the aim of giving a nostalgic feel to viewers

The agency will have access to Qoruz's product suite and a database of over six million macro and micro-influencers, to help brands generate better traction with the right target audience

As part of the campaign, celebrity influencers will talk about what ethnic means to them, their unique background and cultural influences. Food bloggers will engage readers through blogs on ethnic cuisines while YourQuote will promote local languages

The platform engages specifically with the Hindi-speaking youth in India and covers news in the entertainment, social space and creates infotainment to original video content

The brand set out to sensitise men to the issue with the idea of #FairSexFairSay and asked people to pledge their support by using #FairSexFairSay and directed them to icanhelp.in

Vivo #PassTheSwag is part of the Vivo Super Time project which also consists of music themed activities like the Vivo Super DJ Show at all the matches, and Vivo Super Time during the Official Song Performance at the Final Match Show. Vivo Super Time is part of the brand's global World Cup campaign, ‘My time, My FIFA World Cup'

The five-episode web series tells the story of three feisty girls who want to leave a mark on the world, despite the odds. The trio chases their dreams of finding love and starting their own company, while being a part of the drama club and trying to submit their practical files on time

As part of the campaign, the brand will create 2,000 minutes content in partnership with The MoneyMile, a personal finance advisory platform, through a series of conversations where industry leaders share their views on the benefits of unit-linked insurance

During IPL, the matrimony brand took the opportunity to engage with the consumers by commenting on interesting match moments, weaving cricket with relationships and using cricket terminology and relating it to marriages