Starting September 16, one can watch 18 original shows in a ‘Videos' tab on the Zomato app. The shows are shot in a vertical frame, which is ideal for app-based mobile viewing

The first video ‘The feedback' experiments with entrepreneurs who believe in inclusiveness. The second video ‘Leap of faith' depicts the conviction one needs to follow his dreams

Touted as the world's first digital fashion influencer talent hunt, the show is co-curated in association with Zoom Studio and Banijay India

The campaign ‘Perfect films never leave you' is conceptualised and executed by River Advertising

Marsplay's seed round was led by Amit Agrawal, former YouTube India Head, Vivekananda Hallekere, CEO, Bounce and Shamir Karkal, Founder Simple.com, among others

Featuring the Xiaomi ringtone, the video is an interesting contemporary spin using EDM, leveraging the brand's high-spirited identity and Mi Fan culture

As part of the offering, the influencers will create unboxing videos of products for the brands

BuzzInContent's objective has always been to make the job of marketers easy by bringing the industry together to share ideas, solutions and discuss challenges related to content marketing and branded content. After talking to experts over a period of time, we have compiled a list of possible solutions that can help marketers solve the problem of lead generation through content

Through this initiative, the company aims to promote the spirit of connected living that is an enabler in people's lives this festive season

Brands will be able to evaluate what type of content works best for them; images or video, short-form or long-form, listicle or standard editorial and much more

The campaign has been launched to raise awareness around six new colours of its iconic motorcycle, the Bullet 350

Leo Burnett won a Bronze for the campaign ‘Jeep Democracy' in the Branded Content medium at the awards

As part of the campaign #SikhaateRehna campaign, three humorous videos portray some basic mistakes that people tend to commit even after multiple reminders and how they can be prevented

Ranjit Nair, CEO and Founder of Germin8 Solutions, writes that to evaluate content reach and success, one has to define goals, set KPIs for them, and then measure and track the KPI

To promote its latest smartphone Oppo Reno2, Oppo India has partnered with Instagram to launch ‘Challenge Yourself' initiative that dares GenZ and millennials to visually imagine the unthinkable with the Oppo Reno2

The company plans to utilize the proceeds from the investment to strengthen its expertise in content creation

The initiative conceptualised and executed by Carat media urges consumers to support women during their early days of motherhood and builds awareness around products that help mothers during breastfeeding days

Outbrain will provide marketers with solutions to scale their native strategy, programmatically