The user-generated content campaign conceptualised by Dentsu Webchutney witnessed 2,100% traffic spike from Instagram to the app. It helped the brand see a rise in Instagram traffic by 7,700%, 1,165% growth in the brand interactions with over 16 mn social impressions
By BuzzInContent Bureau | July 03, 2019The campaign aims to raise awareness about different medical specialities and the role that doctors play in their respective domains through interesting and educative infographics and animated videos
By BuzzInContent Bureau | July 02, 2019The digital innovation on Instagram was conceptualised by Blink Digital. Each note turned into piano keys had a word synonymous with KFC attached to it. By playing around with each set of piano keys, users could record their own sequence of the notes and upload it or send KFC India a direct message on Instagram
By BuzzInContent Bureau | July 02, 2019The initiative is timed around the world cup where Sehwag shares his winning mantras in a series of videos. He inspires the audience to share videos of their success mantras to hit beyond the boundaries
By BuzzInContent Bureau | July 02, 2019The dance challenge has crossed 2 billion views in a week and continues to receive entries from various age groups as it goes viral
By BuzzInContent Bureau | July 01, 2019The first of the two rounds will be conducted online over three weeks followed by the second round including semi-final and final to be played offline on July 17, 2019, in Mumbai
By BuzzInContent Bureau | July 01, 2019Within five months of launching R.Bharat, the network is launching R.fluid, a new venture to strengthen its distinctive competence of storytelling and story-doing for advertisers
By BuzzInContent Bureau | June 28, 2019The song ‘Nayi Zindagi' showcases the story of HelpUsGreen, how it is solving critical problems like river pollution
By BuzzInContent Bureau | June 27, 2019The local in-app campaign showcases India as a key global travel destination by inviting TikTok users to share their travel moments with the world
By BuzzInContent Bureau | June 25, 2019Featuring Bollywood star Ayushmann Khurrana and rap/hip-hop artist Naezy, the collaborative branded content piece is built around Axe's brand purpose and mirrors the brand's communication platform of ‘Make Your Own Rules'
By BuzzInContent Bureau | June 25, 2019The 2018 annual racing championship was hosted across three cities in India over a period of five months with over twenty racers in contention
By BuzzInContent Bureau | June 25, 2019On Day 4, actor and musician Jeff Goldblum, Louise Benson, Executive Festive Director of Cannes Lions, and Stephane Xiberras of Havas discuss the future of entertainment and how artists, tech and media companies, agencies can make it more meaningful for audiences
By BuzzInContent Bureau | June 21, 2019While mothers are ‘naturally programmed' to bond with babies, the thought behind the initiative was to build the importance of active involvement of fathers and make them part of the bonding journey
By BuzzInContent Bureau | June 14, 2019The company will help bridge the gap between marketing and sales teams of brands with its global-ready funnel setup and organic traction powered by content marketing
By BuzzInContent Bureau | June 14, 2019As a part of the partnership, ScoopWhoop will be posting videos in different categories — humour, entertainment, lifestyle and more on TikTok
By BuzzInContent Bureau | June 13, 2019India Influence Report 2019 by Zefmo Media reveals that 55% marketers/strategists are convinced that reviews and video content(YT, IGTV etc.) will be the most effective channels while 50% are of the view that Instagram will also remain an effective platform
By BuzzInContent Bureau | June 12, 2019‘The man' refers to the brand name and ‘Got game' refers to the World Cup, grooming and gentlemanly etiquettes. The campaign has been co-created with Tonic Worldwide
By BuzzInContent Bureau | June 12, 2019Jha will be a part of the top management at Zoomcar and spearhead growth, strategic alliances, API-based product partnerships, brand marketing and content. Jha will oversee the demand business and revenue generation through B2C products
By BuzzInContent Bureau | June 12, 2019