The content initiative aims to embrace body positivity and celebrate fashion for all. This time around the campaign not only focuses on the spectrum of sizes that FabAlley has to offer, but it also urges women to stir conversations about size bias and being indifferent to it

The first episode of web series has garnered eight lakh views, and there is a 110% increase in Shudhdesi channel subscriptions. Powered by ShareChat, the six-part series premiered on January 3 on YouTube, Facebook and ShareChat platforms

The campaign went live last December with over 100 leading influencers sharing their ‘substance selfies' and campaign messaging, driving home this thought. Users followed in their footsteps with posts of their own, generating over a million impressions and an almost 20% engagement rate

The content available on the news and blog sections of Elara's Housing.com, PropTiger.com and Makaan.com will be available for consumption on Amazon's Alexa

The creative strategy of the three-phased branded content drive was to inspire users to define their relationship with Hyundai through their personal, genuine stories that unfolded during the 20-year journey of Hyundai in India

Marketers will gain additional access to 20% more native inventory through Oath Ad Platforms with high-performing ad formats on Microsoft News/MSN, including exclusive placements

Ropes in cricket legends Virender Sehwag and Michael Clarke as its spokespersons. The collaboration is to strengthen UC's position in India via localised entertaining content, short videos, memes and GIFs

BuzzInContent compiles a list of most read and shared articles on the platform in the year gone by

Deshpande has been a part of GroupM for over eight years, and has served as the Head of Mindshare Content Plus for the last three-and-a-half years

The agency will offer all aspects of vernacular content, including audio, video and text. It will be headed by Hansveen Kaur, who has been leading the regional language capability centre of excellence at Momspresso

Season 1 of the web series crossed 45 million views on Hotstar. The new season features Bollywood stars Vicky Kaushal and Bhumi Pednekar and Tamil actress Raiza Wilson

How the best branded content web series of The Viral Fever such as Girliyapa, The Timeliners and The Screen Patti became instant hits

Sanjay Vakharia, CEO, Spykar tells BuzzInContent.com that the brand's content will focus more around music and fashion in coming years

The platform has collaborated with Prabh Deep, an upcoming 23-year old Indian rapper, to showcase the different antics people indulge in when drunk, with the lyrics communicating the key message

Gupta earlier headed marketing at Zee Media and took care of the marketing and content strategy functions of the channel's national and regional channels

As brands wrap up their content marketing plans in 2018, it's time to reflect and watch out for some newer trends and techniques in the content space in the next year

The TV show hosted by Salim Merchant and Anushka Manchanda will bring together India's top musical friends and will trace the journey of their No.1 Yaari over 10 episodes

The web show is created by Pocket Aces food channel Gobble and the lifestyle genre mini-series will have five episodes with one new celebrity every week