The content initiative aims to embrace body positivity and celebrate fashion for all. This time around the campaign not only focuses on the spectrum of sizes that FabAlley has to offer, but it also urges women to stir conversations about size bias and being indifferent to it
By BuzzInContent Bureau | January 15, 2019The first episode of web series has garnered eight lakh views, and there is a 110% increase in Shudhdesi channel subscriptions. Powered by ShareChat, the six-part series premiered on January 3 on YouTube, Facebook and ShareChat platforms
By BuzzInContent Bureau | January 15, 2019The campaign went live last December with over 100 leading influencers sharing their ‘substance selfies' and campaign messaging, driving home this thought. Users followed in their footsteps with posts of their own, generating over a million impressions and an almost 20% engagement rate
By BuzzInContent Bureau | January 14, 2019The content available on the news and blog sections of Elara's Housing.com, PropTiger.com and Makaan.com will be available for consumption on Amazon's Alexa
By BuzzInContent Bureau | January 14, 2019The creative strategy of the three-phased branded content drive was to inspire users to define their relationship with Hyundai through their personal, genuine stories that unfolded during the 20-year journey of Hyundai in India
By BuzzInContent Bureau | January 10, 2019Marketers will gain additional access to 20% more native inventory through Oath Ad Platforms with high-performing ad formats on Microsoft News/MSN, including exclusive placements
By BuzzInContent Bureau | January 10, 2019Ropes in cricket legends Virender Sehwag and Michael Clarke as its spokespersons. The collaboration is to strengthen UC's position in India via localised entertaining content, short videos, memes and GIFs
By BuzzInContent Bureau | January 10, 2019BuzzInContent compiles a list of most read and shared articles on the platform in the year gone by
By BuzzInContent Bureau | January 08, 2019Deshpande has been a part of GroupM for over eight years, and has served as the Head of Mindshare Content Plus for the last three-and-a-half years
By BuzzInContent Bureau | January 07, 2019The agency will offer all aspects of vernacular content, including audio, video and text. It will be headed by Hansveen Kaur, who has been leading the regional language capability centre of excellence at Momspresso
By BuzzInContent Bureau | January 07, 2019Season 1 of the web series crossed 45 million views on Hotstar. The new season features Bollywood stars Vicky Kaushal and Bhumi Pednekar and Tamil actress Raiza Wilson
By BuzzInContent Bureau | January 04, 2019How the best branded content web series of The Viral Fever such as Girliyapa, The Timeliners and The Screen Patti became instant hits
By BuzzInContent Bureau | January 02, 2019Sanjay Vakharia, CEO, Spykar tells BuzzInContent.com that the brand's content will focus more around music and fashion in coming years
By BuzzInContent Bureau | January 02, 2019The platform has collaborated with Prabh Deep, an upcoming 23-year old Indian rapper, to showcase the different antics people indulge in when drunk, with the lyrics communicating the key message
By BuzzInContent Bureau | January 02, 2019Gupta earlier headed marketing at Zee Media and took care of the marketing and content strategy functions of the channel's national and regional channels
By BuzzInContent Bureau | January 02, 2019As brands wrap up their content marketing plans in 2018, it's time to reflect and watch out for some newer trends and techniques in the content space in the next year
By BuzzInContent Bureau | January 02, 2019The TV show hosted by Salim Merchant and Anushka Manchanda will bring together India's top musical friends and will trace the journey of their No.1 Yaari over 10 episodes
By BuzzInContent Bureau | December 28, 2018The web show is created by Pocket Aces food channel Gobble and the lifestyle genre mini-series will have five episodes with one new celebrity every week
By BuzzInContent Bureau | December 26, 2018