With 28 mn followers on Instagram, Leone invited all makeup artists to be part of a campaign and secured a reach of 14 mn with over 5.5 lakh views on the video she posted

The initiative includes a quirky, news-broadcast style digital video; an educational microsite with information and tips on how to save water in a personal capacity; and a pledge campaign on social media

The #FreedomHair campaign disseminates the message that open hair symbolises freedom and showcases endless opportunities life offers

Hashtag campaign #StartWithStarters in the form of a dance challenge has fetched more than 8.5 billion views since launch

The latest tongue-in-cheek video launched during Diwali on social media encourages consumers to look beyond the world of phoney mattress stores and get online for a hassle-free experience

The #NoUnderwearHorrors campaign's objective was to highlight unspoken issues of men underwear

Adobe is developing an opt-in system that will allow creators and publishers to securely attach attribution data to the content they choose to share

This is TVF's first association with the luxury hotel brand. The video aims at promoting the brand's #WeekendsAtMarriott campaign that offers guests the flexibility and comfort to indulge in a perfect weekend staycation in their own city

The first episode of ‘Around the table' features composer and rapper Baba Sehgal, actor Aishwarya Sakhuja, professional poker player Abhishek Goindi and comedians Karan Talwar and Gursimran Khamba. Actor and comedian Suresh Menon will be a part of the second episode of the series along with a professional poker power couple who were once doctors

The second season of the show will feature popular faces like Nakuul Mehta, Shweta Tripathi and more getting ‘Chef'd' by hosts and celebrity chef Ranveer Brar and Scotch maestro Greg Benson in gourmet cooking

Hotstar VIP's campaign was to promote the premiere of the movie Chhichhore on its platform, Walt Disney's intention was to create buzz for the launch of the movie Frozen 2 and Voot wanted to create awareness and build an audience for its reality shows

Liva Fluid Fashion's digital-first campaign #LiveYourFlow is a unique blend of event, publishers and influencers, which has fetched the brand more than nine million eyeballs

The brand has managed to pull off more than 42 million eyeballs and garner consumers' trust from the recent campaign done in association with Kohli. Estimated media value of three posts and reshares is around Rs 1.5 crore

Livon will focus not only on the hunt for singing abilities through the reality series ‘India's Top K-Pop Stars' but will also groom the contestants into getting that awesome K-Pop look

Launched on October 5, ‘Street Foodz of India' is an original series on the digital extension of LF

The data and insights will help marketers, agencies, creators and platforms stay updated with the latest trends and engaging content associations by brands with influencers, celebs and other content creators

The advertiser-funded program (AFP) is slated to air across the network on November 2 and 3

Creator 21 aims to organise collaborative events for creators from every platform such as YouTube, Instagram and Snapchat