To change the attitude towards the girl child, the automotive giant has planned a number of activities that includes creating relevant content around the campaign in partnership with Terribly Tiny Tales
By BuzzInContent Bureau | August 06, 2018Almost 30% of the marketers said consolidating their content marketing strategy would be their key focus for 2018, closely followed by measuring ROI at 27%, reveals ‘The State of Indian Digital Marketing - a CMO Perspective 2017-18' study
By BuzzInContent Bureau | August 06, 2018The combined force of the creative team at the radio network and music production house will deliver original music for campaigns and brand integrations, thereby enabling an increased value proposition for the brands
By BuzzInContent Bureau | August 03, 2018The report says an 810-word article is optimal to be in Google's top 10 SERP. The average readability score for articles that have not been optimised is 39 out of 100 points. On an average, 85% users pay heed to the article optimisation recommendations of the SEO writing assistant
By BuzzInContent Bureau | August 02, 2018The combined team consists of television experts, filmmakers, writers, bloggers, animators and storytellers that will create branded content to push their message out to consumers in exploratory formats
By BuzzInContent Bureau | August 01, 2018From GIFs, memes, jokes to everything about football, the content caught the attention of fans during the World Cup
By BuzzInContent Bureau | August 01, 2018The web series is based on the story of three different people, going through three different phases of relationships – single, committed and married. The first episode of the web series was launched on July 16, 2018 and will be updated every Sunday after 5:00 pm
By BuzzInContent Bureau | July 31, 2018The channel engages with the fans of its reality show ‘India's Best Dramebaaz' through the GIFs of their favourite contestants, celebrity mentors and hosts. The Giphy account has already crossed 17.1 million views in four weeks
By BuzzInContent Bureau | July 30, 2018The content platform is offering lifestyle products like laptop sleeves, tote bags, multi-purpose pouches, phone covers, etc. It will expand into fashion and beauty over the next few months
By BuzzInContent Bureau | July 27, 2018The new version of the platform is using the storytelling format to communicate and engage with its target audience
By BuzzInContent Bureau | July 26, 2018Chaturvedi joins the ecommerce giant from Housing.com where he was Group Chief Marketing Officer
By BuzzInContent Bureau | July 25, 2018The web series ‘Hershey's Presents Meethe Bahane' will show how its range of syrups, spreads and cocoa can be used to make daily snacks and breakfast more exciting
By BuzzInContent Bureau | July 25, 2018The division, Publicis Entertainment, will be headed by Executive Director Pranay Anthwal
By BuzzInContent Bureau | July 25, 2018The association brings alive the characters in the show through audio content capsules
By BuzzInContent Bureau | July 24, 2018In association with The Better India, the #MGChangemakers initiative highlights path-breaking work of catalysts of change
By BuzzInContent Bureau | July 20, 2018The campaign ‘Train mein Hai Ghar Wali Baat' led to a 20% rise in ixigo app downloads. The video got over 15.7+ million views across YouTube, Facebook and Twitter, with a total reach of 27 million
By BuzzInContent Bureau | July 19, 2018Vineet Singh Hukmani, MD and CEO, Radio One, and Harshad Jain, CEO, Fever FM, will continue to function in their respective leadership roles
By BuzzInContent Bureau | July 18, 2018Digital Sauce builds on market intelligence about topical themes and trends provided by RVCJ to create highly shareable videos, sketches, memes and articles
By BuzzInContent Bureau | July 17, 2018