The beer brand has partnered with Indian rapper Divine aka Vivian Fernandes, whose music resonates with the brand's positioning
By BuzzInContent Bureau | February 15, 2019The Unibic daily digestive campaign features Shetty creating some of her favourite go-to healthy recipes by using Unibic Daily Digestive Oatmeal cookies and Unibic Daily Digestive Ajwain+ cookies
By BuzzInContent Bureau | February 15, 2019In a conversation with BuzzInContent.com, the CMO and Fabric Business Unit Head of Procter and Gamble Indian Subcontinent says that we cannot force a message down on somebody in today's digital world, rather we can draw them to come and receive the message
By BuzzInContent Bureau | February 14, 2019Bagchi joins the organisation from Quasar Media, a WPP/Group M agency
By BuzzInContent Bureau | February 12, 2019The content initiative stars characters from the latest big-screen animated Lego adventure, The Lego Movie 2
By BuzzInContent Bureau | February 12, 2019He will be responsible for branded content, brand integration, brand innovation and events along with daily special shows, weekend programmes
By BuzzInContent Bureau | February 11, 2019The objective of the platform is to build a stage where architects, interior designers can network, showcase and collaborate within the community and with brands
By BuzzInContent Bureau | February 08, 2019Clocking more than 10 million views, the content around the FMSCI MMSC Volkswagen Ameo Cup is a huge hit among motorsports enthusiasts
By BuzzInContent Bureau | February 07, 2019The service will help brands and agencies to cater to the interest of the audience in tier II and III cities, and rural markets
By BuzzInContent Bureau | February 07, 2019The agency won the mandate in a multi-agency pitch and has been the AOR since 2017
By BuzzInContent Bureau | February 06, 2019The newly formed media and entertainment company executes its first three deals and targets 3-4 acquisitions in the near term. The company is raising $50-75 million to create a new industry leader
By BuzzInContent Bureau | February 06, 2019The film is the story of a chase across the city's iconic landmarks. The film was shown first at Super Bowl LIII on February 3
By BuzzInContent Bureau | February 05, 2019The software and content company has roped in Naveen Kallur as Business Head
By BuzzInContent Bureau | February 05, 2019The digital agency has brought in Rajeesh Rajagopalan as Business Head and Nakul Pingale as Executive Creative Director for its Mumbai office, wins five accounts
By BuzzInContent Bureau | February 05, 2019Through the voice of industry experts, the 12-part podcast series aims to become an exhaustive mutual fund investing guide
By BuzzInContent Bureau | January 30, 2019The film under the ‘Myntra Unforgettables' series highlights how a young Niranjana Parte and her entire village pursue their passion for football with help from an NGO
By BuzzInContent Bureau | January 29, 2019In an interaction with BuzzInContent.com, Benani shares how the brand plans content for wider reach, engagement and talkability, and executes it via both traditional and digital mediums while partnering with co-creators. She also shares how effectively content marketing ROI can be measured
By BuzzInContent Bureau | January 29, 2019The detergent brand has been using the power of storytelling in its purpose-driven content strategy since 2015 in its campaign that fights gender inequality. In this phase of the campaign, the brand wants mothers to raise a whole new generation of sons who know how to #ShareTheLoad. Because when the sons of today become husbands of tomorrow, they should be equipped to share the load
By BuzzInContent Bureau | January 28, 2019