How the best branded content web series of The Viral Fever such as Girliyapa, The Timeliners and The Screen Patti became instant hits
By BuzzInContent Bureau | January 02, 2019Sanjay Vakharia, CEO, Spykar tells BuzzInContent.com that the brand's content will focus more around music and fashion in coming years
By BuzzInContent Bureau | January 02, 2019The platform has collaborated with Prabh Deep, an upcoming 23-year old Indian rapper, to showcase the different antics people indulge in when drunk, with the lyrics communicating the key message
By BuzzInContent Bureau | January 02, 2019Gupta earlier headed marketing at Zee Media and took care of the marketing and content strategy functions of the channel's national and regional channels
By BuzzInContent Bureau | January 02, 2019As brands wrap up their content marketing plans in 2018, it's time to reflect and watch out for some newer trends and techniques in the content space in the next year
By BuzzInContent Bureau | January 02, 2019The TV show hosted by Salim Merchant and Anushka Manchanda will bring together India's top musical friends and will trace the journey of their No.1 Yaari over 10 episodes
By BuzzInContent Bureau | December 28, 2018The web show is created by Pocket Aces food channel Gobble and the lifestyle genre mini-series will have five episodes with one new celebrity every week
By BuzzInContent Bureau | December 26, 2018Madhavi Irani, Chief Officer - Content, Nykaa, writes about Intelligent Content, a way of thinking through the way content is organised and managed
By BuzzInContent Bureau | December 24, 2018Nirav Khandhadia, Business Head, ‘Why? Stay! Calm!' will spearhead the vertical. Brand Street has previously done movie-brand integrations like Phillauri-Uber, Jolly LLB 2-Lotus Herbals, Baahubali 2-Hike messenger, Badrinath ki Dulhania -Voltas Fresh Air Coolers
By BuzzInContent Bureau | December 21, 2018The anthem is the voice and character that refuses to conform to the stereotypes and ‘rules' imposed on girls and women in our society
By BuzzInContent Bureau | December 21, 2018Isobar created an interactive banner across apps used by women that focus on areas pertaining to their interest. To engage them, women were asked to speak about their passion into their mobile microphones. This led them to a final frame with Forevermark's video and a customised message that can be shared via WhatsApp and Facebook
By BuzzInContent Bureau | December 18, 2018With a trip down memory lane, the objective is to tell a genuine story of the layman and not a brand story, says Sandeep Balan of United Breweries
By BuzzInContent Bureau | December 18, 2018BBC Studios India partnered with the brand and Mindshare to produce a six-episode branded content series that was broadcast in December 2017. The series revolved around kicking the smoking habit. By creating a relatable reality show module, it avoided sounding preachy, and remained exciting and entertaining
By BuzzInContent Bureau | December 14, 2018Founded in 2010, Mustache specializes in creating award-winning original and branded content for digital, broadcast and social mediums
By BuzzInContent Bureau | December 12, 2018Rather than creating multiple films for TV and digital, brands are able to aggregate audience, create community and build artist association on digital platforms and also have a rub-off effect on TV, says Kiran D'cruz, Head of Brand Partnerships and Music Licensing, Sony Music
By BuzzInContent Bureau | December 11, 2018Having a celebrity's face also helps marketers develop a perspective and connect with customers, cutting through the clutter, Ramprasad told BuzzInContent.com
By BuzzInContent Bureau | December 10, 2018Starting December 7, the four-part original weekly series is a part of Whisper's ongoing #MeriLifeMereRules campaign that aims at encouraging audiences to stand up for what they believe in and to live life by their own rules
By BuzzInContent Bureau | December 07, 2018The video content highlights the way modern lifestyle hinders the way we sleep, keeps brand integration subtle while keeping the focus firmly on educating customers about the value proposition of a traditionally touch-and-feel category
By BuzzInContent Bureau | December 05, 2018