Virginia Sharma, Director, Marketing Solutions, India, LinkedIn talks about the importance of being at the right platform with the right context and a clear brand mission and vision attached to the monetisation goals of the company
By BuzzInContent Bureau | February 21, 2018Joshi was speaking at Content Marketing Summit Asia 2018 on the possible ways in which brands and publishers can collaborate to create epic content. The panel included Rasika Tognatta of Turner, Komal Puri of Schwarzkopf and Samir Bangara of Qyuki
By BuzzInContent Bureau | February 21, 2018Speaking on Content Marketing Measurement, the Chief Marketing Officer of United Breweries lists three important things that should be kept in mind while approaching content strategies – innovation with scale, relatability and moment marketing
By BuzzInContent Bureau | February 20, 2018Branded content is the first space the Effectiveness Lab will explore, probing how consumers respond to different content strategies, creative approaches and formats
By BuzzInContent Bureau | February 19, 2018There were a total of 18 winners across 20 categories from over 100 entries received for the inaugural edition of the awards. Bangalore-based Brave New World Communications ruled with five medals, including Content Marketing Agency of the Year award
By BuzzInContent Bureau | February 19, 2018Indian marketers are now faced with the challenge of using tools to maximise ROI and gain a strategic edge over competitors. LinkedIn Content Marketing Trends are based on technological advances and driven by the rising class of astute content marketers
By BuzzInContent Bureau | February 16, 2018In a panel discussion at the Content Marketing Summit, Delhi, on February 15, platform owners discussed subjects like content marketing in the world of multi-channel publishers, can brands become publishers with consistent content and the need and role of
By BuzzInContent Bureau | February 16, 2018On day one of Content Marketing Summit Asia, Sameer Seth of Dolby Laboratories, Sunay Bhasin of MTR Foods, Anand Dubey of Mahindra Finance and Sakshi Chadha of Payback engage with each other in a panel session on ‘Content Marketing Challenges for Brands
By BuzzInContent Bureau | February 16, 2018Appoints Prachi N Thadhani to lead new vertical that will collaborate with filmmakers and content creators to produce content in the form of web series, short films, special features and cater to the demand across OTT and digital platforms
By BuzzInContent Bureau | February 12, 201874% Indian marketers plan to increase their budget this year, says LinkedIn survey
By BuzzInContent Bureau | February 12, 2018Launched in April 2017, BharatMartimony's content initiative HappyMarriages.com showcases relevant content besides a monthly newsletter
By BuzzInContent Bureau | February 12, 2018The fashion brand's digital agency Social Kinnect conceptualised and executed the brand's content marketing initiative by creating one lakh registrations on Facebook and fetching over 13 million impressions across digital platforms
By BuzzInContent Bureau | February 12, 2018The content marketing initiative drove 7.5 lakh users to Brand Factory's site to buy the passes
By BuzzInContent Bureau | February 12, 2018No technology company can ever offer a client the same value as we do, Kumar told BestMediaInfo in an interview. He said India was the only country where every media was growing and focus on digital doesn't mean traditional media is being left
By BuzzInContent Bureau | January 31, 2018Co-Created by Happy mcgarrybowen and executed in collaboration with Isobar, SKREEM, and Greenroom, the #7HourMarathon campaign emphasises on the importance of sleep and connects it to the brand's philosophy
By BuzzInContent Bureau | January 31, 2018Adds new content categories such as Health and Fitness, Beauty and Fashion, Travel and Living, Recipes and Careers
By BuzzInContent Bureau | January 31, 2018BuzzInContent.com speaks to Mittal and Jagannathan about P&G India's content marketing strategy and how it is rooted in the purpose of their brands
By BuzzInContent Bureau | November 16, 2018The final deadline to enter the awards is January 15, 2018. The 2018 edition of the awards is accepting entries across 20 categories
By BuzzInContent Bureau | January 29, 2018