Airborne explains how things work from the moment one books a ticket to exiting the airport terminal after a flight, covering all customer touchpoints through appealing illustrations, storytelling and the usage of easy language
By BuzzInContent Bureau | March 13, 2018RJs from Radio Mirchi, Fever, Radio One and Big FM presented interactive content related to the perils of ignoring the importance of monitoring the quality of air
By BuzzInContent Bureau | March 13, 2018The luxury premium motorcycle brand carries out digital and experiential content initiatives that create long-lasting impact
By BuzzInContent Bureau | March 05, 2018Sociabble will act as the most credible platform for employees to share brand content within their network. Dentsu Webchutney will make sure of the quality and nature of the content being shared by the employees through various analytics, techniques and execution
By BuzzInContent Bureau | March 05, 2018A unique mix of interactive technology and personalised experiences at The Roadster Life Co.–Talking Store fetched 2X footfalls than competitor brands in Bangalore's most competitive retail district
By BuzzInContent Bureau | March 05, 2018The studio aims to contribute towards making the brand future ready for catering to growing consumer and advertiser needs and changing media trends
By BuzzInContent Bureau | February 28, 2018To make the brand stand out in the sea of brands present online, Roadster brought together the fanbase that love travel and adventure stories of themselves and others, curated them on the Myntra app in the form of graphic novel with the brand catalogue wo
By BuzzInContent Bureau | February 26, 2018CMS Asia recently concluded its fifth South Asia edition in Gurgaon, India in February 2018. This year, CMS Asia and Best Media Info also launched the inaugural Content Marketing Awards
By BuzzInContent Bureau | February 26, 2018The brand has launched a digital film titled ‘Naamkaran' in association with TTT, showcasing the company's ease of SME lending to drive growth in business while making an emotional connect with the viewers of the film
By BuzzInContent Bureau | February 26, 2018The brand has partnered with Kannada GEC Star Suvarna and OTT platform Viu to bring alive friendships of well-known personalities from real to reel life. The talk show has been launched in collaboration with Mindshare and Group M
By BuzzInContent Bureau | February 26, 2018The network's National Creative Director Manish Karnatak has been given additional responsibility to head Thwink that will work towards enabling strategic innovations and efficient creation of quality content for radio and clients
By BuzzInContent Bureau | February 23, 2018New ways to pull creative content instantaneously from Adobe Creative Cloud into Marketing Cloud let brands integrate content and data more closely and deliver a seamlessly integrated experience
By BuzzInContent Bureau | February 21, 2018Nikhil Rastogi, Head Marketing and Digital Acquisition at the bank, talks about consumer passion points: family and friends, travel, sports, food and money and how the bank leverages it in its marketing strategies
By BuzzInContent Bureau | February 21, 2018Virginia Sharma, Director, Marketing Solutions, India, LinkedIn talks about the importance of being at the right platform with the right context and a clear brand mission and vision attached to the monetisation goals of the company
By BuzzInContent Bureau | February 21, 2018Joshi was speaking at Content Marketing Summit Asia 2018 on the possible ways in which brands and publishers can collaborate to create epic content. The panel included Rasika Tognatta of Turner, Komal Puri of Schwarzkopf and Samir Bangara of Qyuki
By BuzzInContent Bureau | February 21, 2018Speaking on Content Marketing Measurement, the Chief Marketing Officer of United Breweries lists three important things that should be kept in mind while approaching content strategies – innovation with scale, relatability and moment marketing
By BuzzInContent Bureau | February 20, 2018Branded content is the first space the Effectiveness Lab will explore, probing how consumers respond to different content strategies, creative approaches and formats
By BuzzInContent Bureau | February 19, 2018There were a total of 18 winners across 20 categories from over 100 entries received for the inaugural edition of the awards. Bangalore-based Brave New World Communications ruled with five medals, including Content Marketing Agency of the Year award
By BuzzInContent Bureau | February 19, 2018