The anthem is the voice and character that refuses to conform to the stereotypes and ‘rules' imposed on girls and women in our society
By BuzzInContent Bureau | December 21, 2018Isobar created an interactive banner across apps used by women that focus on areas pertaining to their interest. To engage them, women were asked to speak about their passion into their mobile microphones. This led them to a final frame with Forevermark's video and a customised message that can be shared via WhatsApp and Facebook
By BuzzInContent Bureau | December 18, 2018With a trip down memory lane, the objective is to tell a genuine story of the layman and not a brand story, says Sandeep Balan of United Breweries
By BuzzInContent Bureau | December 18, 2018BBC Studios India partnered with the brand and Mindshare to produce a six-episode branded content series that was broadcast in December 2017. The series revolved around kicking the smoking habit. By creating a relatable reality show module, it avoided sounding preachy, and remained exciting and entertaining
By BuzzInContent Bureau | December 14, 2018Founded in 2010, Mustache specializes in creating award-winning original and branded content for digital, broadcast and social mediums
By BuzzInContent Bureau | December 12, 2018Rather than creating multiple films for TV and digital, brands are able to aggregate audience, create community and build artist association on digital platforms and also have a rub-off effect on TV, says Kiran D'cruz, Head of Brand Partnerships and Music Licensing, Sony Music
By BuzzInContent Bureau | December 11, 2018Having a celebrity's face also helps marketers develop a perspective and connect with customers, cutting through the clutter, Ramprasad told BuzzInContent.com
By BuzzInContent Bureau | December 10, 2018Starting December 7, the four-part original weekly series is a part of Whisper's ongoing #MeriLifeMereRules campaign that aims at encouraging audiences to stand up for what they believe in and to live life by their own rules
By BuzzInContent Bureau | December 07, 2018The video content highlights the way modern lifestyle hinders the way we sleep, keeps brand integration subtle while keeping the focus firmly on educating customers about the value proposition of a traditionally touch-and-feel category
By BuzzInContent Bureau | December 05, 2018Users say the social networking giant is pushing videos on their timeline at the cost of updates from friends. The company, however, says the platform reflects what you follow, what you like and what you share.
By BuzzInContent Bureau | December 04, 2018The online platform for women aims to strengthen its reach and engagement by addressing new audience groups
By BuzzInContent Bureau | December 03, 2018Last year, the brand had launched its first video educating people not to film intimate moments in mobile phones. With #ShutThePhoneUp 2.0, the brand bursts the bubble surrounding data security
By BuzzInContent Bureau | December 03, 2018The short films by Royal Stag Barrel Select Large Short Films will be available to subscribers on their television and the Tata Sky Mobile App priced at Rs 75 per month
By BuzzInContent Bureau | December 03, 2018This partnership will offer content services for brands specifically on and for social media
By BuzzInContent Bureau | December 03, 2018The initiative is part of ‘The Dharavi Project', a hip-hop afterschool backed by Qyuki Digital and Universal Music
By BuzzInContent Bureau | December 03, 2018The initiative was launched as a digital campaign to introduce Engage pocket perfumes titled ‘Pocketful O' Stories' to celebrate the unexpected moments of love and playful romance. The campaign received 11,200 entries/comments and over 6,000 stories
By BuzzInContent Bureau | November 30, 2018With this content initiative, the brand unfolded untold stories of acclaimed riders who had a strong foothold in the community to help the brand launch its latest engine oil Power1 Cruise
By BuzzInContent Bureau | November 29, 2018The global brand studio of CNN International Commercial, Create, will produce branded content showcasing Singapore's famous Raffles Hotel in an immersive 360-degree video
By BuzzInContent Bureau | November 29, 2018