Coca-Cola has partnered with Universal Music India (UMI) as executive producers for the launch season of Coke Studio Bharat. One can scan the QR code on Coca-Cola packs to directly reach the dedicated Coke Studio Hub that contains exclusive content that the artists have created, along with behind-the-scenes visuals
By BuzzInContent Bureau | February 03, 2023While Kovoor's designation is Chief Creative Officer, he has replaced Karthik Nagarajan, former Chief Content Officer, at the agency. Last month, Nagarajan moved on from Wavemaker to become CEO at Hogarth India, within the WPP network
By BuzzInContent Bureau | February 02, 2023Prior to Kulfi Collective, he worked as Head of Product and Engineering at MissMalini, where he launched and scaled the Girl Tribe app. Post acquisition, he was Head of Products for the community and babycare divisions at the Good Glamm Group
By BuzzInContent Bureau | February 02, 2023Only in 2% of cases, were influencers/brands able to provide evidence that the challenged posts did not have any material connection and thus were dismissed by ASCI
By BuzzInContent Bureau | February 02, 2023The book's objective is to popularise and raise awareness about the concept of six pillars of positive ageing
By BuzzInContent Bureau | February 01, 2023The show will premiere on February 12 and will air every Sunday at 5 pm on Zee TV
By BuzzInContent Bureau | January 31, 2023Verma will lead Gupshup's overall marketing strategy and help drive strategic growth, innovation, and value for shareholders and customers worldwide
By BuzzInContent Bureau | January 31, 2023The KFC Chizza Comments song is a tribute to fans who rallied for the product's return
By BuzzInContent Bureau | January 30, 2023The campaign talks about real-life stories of how individuals have transformed their lives and managed their health by walking 10,000 steps and thereby leaving behind unhealthy habits
By BuzzInContent Bureau | January 27, 2023As per the brand, the music property garnered more than 500 entries over the span of 30 days
By BuzzInContent Bureau | January 27, 2023A look at how brands across categories celebrated India's 74th Republic Day
By BuzzInContent Bureau | January 27, 2023With the ‘Smytten Stars' program, the brand aims to create a community of top-notch content creators who get early access to the latest trends and try newly launched products
By BuzzInContent Bureau | January 25, 2023Fanory enables creators to monetise their craft on their terms through their community of fans, thereby turning them into micro-entrepreneurs
By BuzzInContent Bureau | January 25, 2023The new anthem is engineered to let people bring the best energy to their house parties in 2023 – letting them be their own bartender as well as their own DJ
By BuzzInContent Bureau | January 25, 2023Created and conceptualised by Dabur Amla and Schbang, the campaign #StrongHairStrongerYou shines light on the societal labelling of women based on their hairstyle
By BuzzInContent Bureau | January 25, 2023Anushree Jain, Co-founder of SocialTag, shares the key changes which will be seen in the influencer marketing space, including how creators will themselves become brands
By BuzzInContent Bureau | January 24, 2023The new division is being led by influence marketer Sangya Lakhanpal
By BuzzInContent Bureau | January 24, 2023The agency facilitated two Indian travel influencers – Aakash Malhotra and Larissa D'sa - who travelled and explored the diverse landscapes of Utah and showcased the same through a series of aesthetic deliverables on Instagram
By BuzzInContent Bureau | January 24, 2023