The initiative kicks off with a series of three films ending with call-to-action where every parent receives a set of 26 Letters of Courage on their WhatsApp on giving a missed call. In addition, the brand has especially created an Amazon Alexa skill

Along with TV, the short films will also be available on mobile and laptop on Tata Sky from March 9

Gareth Flood, CMO, Shell Lubricants, shares with BuzzInContent.com how video content improves customers' operations and livelihoods rather than just talking about products

The new vernacular languages support team includes writers, proofreaders and voice-over artists who are based across three offices - Delhi, Bangalore and Mumbai

This marks Amazon.in's first online association with any digital storyteller. The web series integrates the messaging of all the three brands in the storyline. Amazon.in is the presenting sponsor. The series has been powered by Butterfly Ayurveda. Pipa • Bella is the associate sponsor

Launches Alcohowl, the first in a series of new IPs. Alcohowl will be present at two levels, as a digital platform creating custom content for consumers in the form of an e-magazine and branded videos and as an on-ground experiential platform providing curated experiences through special events and activities

Shadra will be based in Mumbai and report to Deepak Singh, Chief Creative Officer. She has worked with agencies such as Grey Worldwide, JWT, Leo Burnett, Dentsu India Group and The Social Street

Fully localised, the Spotify experience in India brings to brands an incredibly engaged audience

The official hashtag, #No.1YaariPatrol, gained a total engagement of more than one million and reached its key audience of young millennials aged 18-34

Almost after a year of its launch, BuzzInContent.com, India's only news portal on content marketing and native advertising, is putting all its premium content behind a paywall. The move will help us to push harder to produce better content and insight pieces that media agencies, publishers, broadcasters, OTT platforms, independent content creators and advertisers can benefit from

Sorrell has announced the launch of its content operations in India led by Poran Malani as Director. S4 Capital kicks off its Indian operations with offices in Mumbai and Bangalore

The campaign saw influencers from every walk of life coming together in support of the 20 under 20 initiative. Platforms like TikTok, Instagram, Facebook and Twitter were used to reach the masses

Kumar's mandate is to build a global tech-enabled marketplace for the fragmented short format content ecosystem

In the second year of its ‘Be Fearless' campaign, Horlicks endeavours to provide an engaging way of helping kids prepare for their exams and overcome the effects of rote learning

The ‘Never Stop Discovering' campaign shows stories of journeys in Land Rover Discovery Sport to Nagarhole National Park to showcase initiatives in the field of eco-tourism

The brand has launched a 10-minute documentary film, collecting content on a dedicated platform, theconvivialists.com

Conceptualised by JWT, the handbook is built on the existing brand message that encourages teens to break some hearts and is a step-by-step guide to breaking hearts like a pro

The association comes as a major boost to the growing popularity of motorsports propelled by GQDS' successful production of the recent show on Volkswagen Ameo Cup series