Through the song, the brand salutes the unmatchable contribution of farmers and soldiers toward our nation

The web series aims to depict the content creators' quest for social media following

The culmination episode of the three-month long initiative premiered on January 20

Prior to this, Bhuyan was associated with BlissClub for over a year as a Creative Manager

Speaking to BuzzInContent.com, several members from the influencer marketing fraternity pointed out that while the new guidelines rolled out by the Department of Consumer Affairs can bring around more transparency, a few categories of influencers might feel restricted and face the brunt of penalties irrationally

The initiative shows Radhika Sharma and Ankita Kumar experiencing unexplored destinations in Gauteng, Mpumalanga and KwaZulu-Natal

As per the new guidelines, any endorser who fails to comply with the guidelines can be fined for Rs 10 lakhs and in case of repeat violation, the penalty can go up to Rs 50 lakhs in addition to a stop on endorsements by them for a period of six months to two years

Written by Gulzar and sung by Armaan Malik, the anthem opens with the brand's promise of ‘Nick for Kids, Kids for Nick', reiterating that as a franchise Nickelodeon has kids at the heart of all that it does

The show, co-powered by SUGAR Cosmetics and Sterling Reserve, coming-of-age drama of a man-child who refuses to grow up, and doesn't want his closest friend to grow up either

His last stint at Leo Burnett as Executive Creative Director - Digital has seen him work with brands like Meta, Jeep, Visa, Ensure, Nerolac, KTM and PhonePe

The campaign has been conceptualised by Kinnect

Most recently, he served as the head of GroupM's Branded Content and Wavemaker India's Chief Content Officer

The film depicts how the company believes in creating beautiful spaces without causing harm to our planet, while also producing better products using processes that are sustainable and have a gentle impact on people and the environment

Deepak Pareek, Founder of Iceberg Creations and content creator, writes about why it is becoming increasingly important for businesses to focus on putting out the right pieces of content

As per the platform, it provides real-time reporting, fraud detection, swift adaptation, and in-depth influencer and content analysis

In addition to it, 43% respondents of the survey said they are at least checking out the recommended product/service by the influencers

As per the fifth edition of the India Influence report by Zefmo Media (Zefmo), India is set to have the largest base of influencers in the world

As per the duo, it is a global decision making B2B tech platform for influencer marketing