In this role, she will be leading the creative and editorial strategy for the Branded Content and Solutions vertical at ZMCL, which broadly includes content planning and development, project conceptualisation and production, revenue enablement and end-to-end implementation

Shah was earlier the EVP and Head of Prodigious India and Content Factory India

The special episode titled ‘Haar ka Vaar' is scheduled to air on July 22, 2023, Saturday at 7 pm on MTV and right after on JioCinema

The agency has set up a separate wing to create e-content in a variety of formats ranging from videos and multimedia presentations to interactive e-learning modules and webinars

Available on the PayNearby app, the platform has already registered ~150,000+ total events within days of its launch, said the company

The hunt, hosted on Moj, invites participants to choose a tribe and showcase their artistic expression by using a specially curated interactive Nivea brand filter

Out of the 9.22 lakh creators currently, 53% fall under the category of nano creators, 36% under micro, 10% macro and 0.8% mega content creators

The "Investor Hit Mein Jaari" campaign features a video wherein a frustrated investor candidly vents his challenges and struggles in the stock market

The next-gen social commerce playbook developed by Havas Media Network in partnership with Snap Inc. unveils having a virtual try-on feature as key for brands to drive conversion, especially in India

The brand created content in a vox pop format, memes, and short-form chat series to highlight the core proposition of Tata Play Binge – ease in the process of content discovery, reduce the hassle of multiple subscriptions, and availability of 25+ apps under one unified platform

The decision to collaborate with Saregama was driven by the good response received for the first album with Padamjeet for 8 PM Premium Black Music CDs and the World Cup Anthem

Aditi Chauhan and Abhishek Batra have won amongst the pool of 22 cricketers

This partnership aims to enhance Shipyaari's organic search results through strategic SEO and content marketing services

The four episodes with Licious, Eruditis, Shiprocket and Pepperfry offer personal experiences, valuable lessons, and insights into the dynamic startup ecosystem

As part of the partnership, people can now watch content creators' content on silver screens through the Bolt+ smart TV app

OML selected influencers across content genres, who created content around Pani Puri's relevance in their local culture to encourage their followers and show support by playing the Pani Puri Doodle Game

The brand has collaborated with Srushti Tawade, a rapper-writer and Niharika NM, a global creator with impeccable comic timing to bring this concept to life

The show features restaurateurs as interviewees and has been recorded at the Zomato Headquarters