This format (nicknamed ‘.we' files to promote sharing) enables two home chefs to listen to their side of the instruction by splitting their earpods. Each earpod plays only one side of the instructions to cook the recipe with your better half in just half the time

In a video, he is seen gearing up for an ‘unboxing' a life-size ice block is placed in front of him. Within seconds, he breaks the ice block, ultimately unveiling a bottle of the newly launched Mountain Dew Ice

Organised in association with India Film Project, the initiative is to encourage potential vloggers, beginners and vlogging enthusiasts to create engaging content and showcase their creativity and talent

With lyrics in eight languages, the anthem is sung by local talent. The video is shot across all eight cities that represent each team taking part in IPL 2021

The campaign aims to spread awareness around the signs and symptoms of breast cancer and initiate behavioural change

The eight-week series will feature some of the most influential voices from the content and marketing landscape in India

Kapoor shared his love for KFC burgers and posed for pictures with other participants at the bash in his iconic ‘jhakaas' style. The party was joined by over 500 people from across cities

The funding will help accelerate the expansion of its influencer marketing tech platform. Faad Network and Angel Bay participated in the current round, which marks the second investment for AngelBay in DYT

The company will provide personal manager, admin, finance support and help with content development. It will provide solutions such as email handling, branded content, calendar management to all influencers on board

Started in 2019 as a platform to discover India's newest rap talent, Red Bull Spotlight is now a six-part series that will see eight rappers fight for the title. The winner will get to record a full-length album in a professional studio, a music video, an EPK and more

The account was won following a multi-agency pitch. The agency will help further expand Trell's narrative via social media and impactful digital content

Through this acquisition, PokerBaazi.com expands its in-house content and media arm ‘India Poker News'

The film's writer Swati Bhattacharya and Chief Creative Officer of FCB in India explained that we refuse to see children for who they are and how do they want to grow up. She wanted to show discrimination begins at home and often a child suffers from this brokenness even after they become an adult. If you are accepted at home, you are more ready to face the world

The campaign in partnership with Wavemaker India began with an on-ground activation in collaboration with delivery services company Dunzo. MTR Foods started the campaign to reach over 85,000 households with a special MTR Idli hamper and a QR code linking them to the MTR Wow Idli Cookbook

Though the brand is not very active on Instagram, it has kept up with the times and rolled out an influencer marketing campaign as part of the #LetsUnstereotypeIndia. Through the choice of relevant influencers, the campaign questions deep-rooted prejudices in society

With the creator mode, the ‘Connect' button will be replaced with the ‘Follow' button. It will also move the ‘Featured' and ‘Activity' sections to the top of the member's profile to more prominently display their content

Composed and sung by Shankar Mahadevan, the anthem conveys the safety guidelines and the dos & don'ts while riding/ driving a two-wheeler or four-wheeler

The Whisper Media study is conducted by Kantar and Orbit. The report indicates that close to 90% consumers have seen a brand or product via an ICA and typically spent about five seconds observing it