In its annual report, Google concedes that major and premium content creators are turning to YouTube to engage viewers for their OTT platforms. Here are a few useful insights from the report related to video content consumption

Rashi Goel, VP Consumer Communications, Nestle India, shares with BuzzInContent.com how the whole idea of the content initiative in the form of a mobile-first website was born. An AI-enabled chatbot service for nutrition queries, tiffin recipes, growth trackers, custom meal plans are among the website's offerings

Beginning as an online platform, Boostcamp will host training videos by Virat Kohli, MS Dhoni, Rishabh Pant and Shreyas Iyer that are specifically created for an all-round growth of a player's game

The brand's ‘Har ghoont mein swag' anthem crosses 240 million views in the first 24 hours and draws over 15,000 user-generated videos, creating a new record on the video content app. The music video anthem features Disha Patani, Tiger Shroff and Badshah

The agency has been shortlisted for the campaigns done for Puma, Future Retail's Big Bazaar and Johnson & Johnson's Stayfree

Presenter Archana Vijaya travels to four cricket-crazy cities — Delhi, Mumbai, Chennai and Kolkata — to explore what makes cricket more than just a sport in India

The month-long #ExYourExcuse campaign aims to motivate people to take their health seriously by giving up on unhealthy habits and excuses that keep them from achieving their fitness goals

The narrative of a new film ‘Always Running', which uses Mumbai as the backdrop, is being showcased at the adidas Running Film Festival being hosted across four continents. It is one of seven films selected out of over 45 cities that submitted their entries

The idea of the initiative is to break the barriers of body shaming and to motivate women to be comfortable in their own skin

Complementing the platform, Vertoz's publisher-centric arm PubNX will work with regional publishers and connect them to Vertoz's pool of advertisers along with other programmatic demand

The Madurai Bench of the Madras High Court lifts the ban on the Chinese 15-second video app in India after a week

The seven-episode web series ‘Listerine Maximise Your Day' highlights Soman's fitness regime. He emphasises the need for holistic health and wellness and brings out how oral health plays a crucial part

The study found that the majority of consumers would stop purchasing from a brand if they felt the level of personalisation was creepy. The study also highlights that digital content and customer experiences cannot only make, but break brands too

AskNestlé is the new Nestlé India Corporate Service Brand in the form of a mobile-first website. It educates how parents feed and cook for their children up to 12 years of age

The Sterling Reserve Music Project is an enabler platform for independent music and is language and genre-agnostic. The latest song has been done in collaboration with vocalist RS Chauhan, mentored by rapper Ikka and produced by music producer Rishi Rich

The Chinese video app told the Supreme Court that the interim order was passed without hearing them

The stakeholders in content marketing are already re-evaluating their association with the short-form video platform. The app has been removed from Google and Apple app stores in the wake of the Madras High Court's interim ban order on the app. On the other hand, TikTok has already started taking corrective measures by deleting more than 60 lakh videos from the platform

FCB India was a close No. 2. A total of 17 metals were awarded in the category, where Cheil India fetched two Gold metals for adidas ‘The real Kashmir' and FCB got one Gold and one Silver for Horlicks' ‘Fearless songs'