Fortune wanted to connect with local communities at a cultural level to embed its Kachchi Ghani Mustard Oil in every Bengali kitchen, getting into a culturally relevant consumption space not tapped by other brands in the past

The campaign has a call to action, inviting Instagram users to participate in a contest, which gets Alpenliebe more visibility on the platform

The three-part series ‘The Aam Aadmi Family Vacation Special' unfolds the story of a middle-class Indian family, the everyday conflicts they face and their journey into buying their first car

On World Health Day, Tisca Chopra asked questions and navigated the audience to the journey of understanding what is good and bad for heart on dilkibaat.com. The video had four heart health questions with two options each, and Chopra would personalise the experience to every individual

This division comprises a 15-member team with associates from media companies such as TVF, Radio Mirchi and Sun Network

Deepak Kumar, erstwhile Director at the celebrity, influencer, and sports marketing division – C'Lab, will now lead the business in India as Country Head TSL

The platform serves as a gateway between brands and influencers wherein they can mutually benefit by connecting with each other to find, create and execute campaigns on a seamless platform

The campaign by Wunderman Thompson was launched on the eve of Facebook's first Fuel for India virtual event. It captures real stories of how small businesses have moved online during the pandemic to recover and grow using the power of their Facebook communities

The film, focused at India's youth, aims to instil an appreciation towards the need to save and plan for their future, an act that will not only ensure financial freedom but also mitigate the high amount of concern and anxiety that they carry because of their inability to plan for retirement

The video features independent artist Ambika Nayak and Acapella group Instrumen presenting a fun and quirky way to make cocktails at home

The campaign stands out for addressing a major financial concern through a soothing blend of a rap song and suave dance moves. The use of the catchy rap song will ensure the message remains imprinted in the audience mind

The show will weave conversations on the coming together of the Indian cinema from December 19, 8:30 pm, on Zee Café. The property will also air on the same day at 11 pm on &Pictures and stream on Zee5

Virat Kohli leads in terms of followers while MS Dhoni drives the highest engagement rate among male influencers. Anushka Sharma drives highest engagement rate in India, surpassing even PM Narendra Modi, says the report on top 1,000 Instagram influencers

The campaign is built on real-life challenges and embarrassment faced by women due to bra outlines being visible, restricting their choice of outerwear. It aims to highlight this issue and the taboos associated with it through humour which is fun and relatable

The campaign started with a static burst of influencer images that called attention to HDFC Bank's over 1000+ offers on cards, EasyEMI and loans. This aided brand recall with the visual cohesiveness of the posts as well as their striking 3-D quality

The campaign has been augmented with MTV and Saregama on board as media partners

The music video staring Haricharan Seshadri, Utthara Unnikrishnan, Srinivas and Anirudh Ravichander has been created in collaboration with Sony Music and Mindshare

In a freewheeling chat with BuzzInContent, Murthy, Head of Marketing and Digital Communications talks about the art of finding a balance in partnerships between brands and publishers, leading to effective branded content campaigns