The channel will telecast a 6-part series every Saturday and Sunday at 10 pm that explores the depths of Indian cinema in an engaging discussion with the maestros of cinema who are known for their craft

BuzzInContent.com caught up with Gopa Kumar, COO of Isobar India, to talk about Kia Seltos' content-driven digital launch campaign

The account, won in a global multi-agency pitch, will be handled from the agency's Mumbai office

The content will run on Los Angeles Tourism's channels, Sonam and Rhea's social media accounts, and through paid media partnerships

Fernandez's Instagram following of 36.6 million was able to fetch a reach of more than 25 million through her ‘Dolly Parton meme' for the brand

Brand Advocacy is a powerful medium that can help your marketing campaign accrue business success. Ajit Narayan, CMO and Program Head, Socxo, gives a few tips on how to build a brand advocacy programme

The TikTok creators are seen spreading awareness about the challenges one encounters when searching for a job and how Indeed offers a one-stop job-search solution

Conceptualised in-house, the videos are shot in portrait mode and optimised for viewing on mobiles. The loyalty programme members are called ‘Myntra Insiders' who get fashion advice, VIP access and extra savings on the app

While the overall sentiment around this change seems positive, the micro-influencers are feeling short-changed as they believe the current trend of gaining followers is driven by likes. They feel macro-influencers will have an advantage over them as in the absence of likes, the number of followers will emerge as the single largest parameter to bucket influencers

The episode showcases Emiway's unique writing process and technical insights that went behind making this song, which has garnered over 190 million views

The web series has been facilitated by Wavemaker and launched on Dice Media's Instagram page on January 25

Co-created with Publicis Media's Content Practice, the show is aired on AXN, Max HD and streamed on SonyLiv

The beauty brand's collaboration with the 12th edition of one of the biggest properties of Times is fetching massive recall and affinity for the brand among the younger audience

Along with social media contest where people had to review to phone in rap style, the rap battle music was also used on TikTok for the #UpForXtra challenge, where users were asked by Honor India to show their ‘Xtraordinary' talent with the ‘Honor 9X #UpForXtra rap' playing in the background

Shiraz Khan, Founder Director, Spicetree Design Agency writes if publishing content through Instagram, Facebook, Twitter, and other social platforms through the means of text, audio, and video formats was all it took to attain more profits, then the market would be flooded with booming businesses everywhere; however, that's not the case

Ali joined the company in 2018 and is currently serving his notice period. His next move is not known yet

In one of the sessions ‘Advocacy- Zero moment of truth' at the content event, Nagarajan, the Chief Content Officer at Wavemaker, chats with Kazi, APAC lead, INCA and Chitgopekar, Founding Partner and Co-CEO, Kwan Entertainment, around topics like measurement, intuition versus data in influencer marketing

Prashanth Challapalli, former COO, Leo Burnett Orchard and The Content Factory, content division of the Publicis Groupe, lists a few important points one must addresses when it comes to digital content marketing