The viral video is launched under the new campaign, where the brand will release a series of videos educating its audience on some popular slangs and phrases from different cities of India

The influencers and artists are seen sharing amusing videos, which include planning to go to the beach or planning to go out to their favourite place to eat after the lockdown

The campaign revolves around the fact that objects are more than hoardings and actually mean something to each one of us through the cherished moments and memories that connect with it; hence repair it because it's #BondsThatLastForever

Initiated in April, shortly after the lockdown was announced, the campaign has to date garnered a total 700K impressions, cumulative engagement of 189k and 3k+ entries on Sony Alpha India Instagram page

With this partnership, creators who have submitted short films to IFP will get visibility and distribution to over 2.6 million followers across Dice Media's Facebook and Instagram pages

As part of the mandate, Indigo Consulting will strategically manage Maybelline New York's digital and social media campaigns and extensively support the velocity of their eCommerce efforts on the backbone of their core combination of a robust analytics operation, newly celebrated and revamped team, and their industry leading technology practice

Veet associated with Mithila Palkar and Barkha Singh to create content and promote Veet Cold Wax Strips. Barkha showed how to get ready for a virtual date by taking care of face skin and remove unwanted facial hair, Mithila educated users on how to use cold wax strips

Flipkart Video clocked a 2.5X jump in viewership in March and April 2020. Season 1 of the show had 63.6% of people returning to play the game daily and 96% of the audience who started the quiz, completing it every single day

The activities were launched during the lockdown as part of the brand's engagement strategy with the consumers

The series created by Gaana's branded content division, Gaana Studios, targets students preparing for entrance exams. The show will feature people like Euphoria's Palash Sen and TVF's Creative Head Biswapati Sarkar

A line-up of 24 artists will perform live over two months on the brand's Facebook page every Sunday morning at 10:00 am

The concert will debut with a three-day fest starting from June 19 to 21, featuring Rajasthani folk musician Mame Khan on June 19, followed by Sufi artist Kavita Seth on June 20 and culminating with a music performance by Palash Sen with Euphoria on June 21

The video explores the personal connection that a beautician makes with the customer, where they share jokes and anecdotes while taking care of their grooming needs and also following the new guidelines

Since the agency route gets circumvented, its direct financial benefits are extended to the on-boarded Amplifiers, who would also be able to learn more with web series, key sessions and webinars on the platform

The two have entered into a multi-pronged strategic alliance which is aimed at bolstering Loco's leadership as India's homegrown game streaming platform

These stories are narrated through the digital medium as short films, static posts on its social assets and long-format stories on Coca-Cola India Journey titled ‘Ummeedo Wali Dhoop'

The education brand unveiled a song sung by Shaan titled ‘O Teacher Shukriya' during the virtual event

Conceptualised by Chimp&z Inc and produced by Griffin Pictures, the video is a tribute to the work-from-home culture and every company's true heroes, its employees