Targeting millennials, the rap video captures moments of fun, friendship, nostalgia and warmth experienced during train journeys

Starring internet sensations like Srishti Srivastava, Ahsaas Channa, Khushbu Baid and Shreya Mehta, the video motivates people to take a step towards getting out of their comfort zone and volunteering to educate underprivileged children across the country

The media arm of WPP names Prasanth Kumar as COO – South Asia and Tushar Vyas as President Growth and Transformation, South Asia. Parthasarathy Mandayam named Mindshare's Chief Executive Officer – South Asia and Amin Lakhani named Mindshare's Chief Operating Officer- South Asia

For the beauty brand, the creation and consumption of content isn't the end game and a much more challenging affair. Not only does it need to complement the brand's commercial interests, but also provide its customers with a brand-agnostic, educational experience of beauty

The second edition features stories of three new characters chosen to best explain some of the most evolved concepts of investments. The campaign is conceptualised and executed by Mirum India

While voice is gaining widespread acceptance, India's on-demand audio or podcast industry is very nascent but promising. Aawaz.com aims to be an early mover and learn and grow with a new generation of audience that is increasingly consuming passive content such as podcasts while performing other tasks

A lot of brands have taken a marketing spin on the egg photo posted by Ishan Goel that broke Kylie Jenner's record

Brands are associating with music to develop a cult property that also showcases their identity. Maruti Suzuki Nexa has taken the same route by launching Nexa Music in association with Qyuki Digital Media. What does the car brand want to achieve? BuzzInContent.com finds out

Culture Machine's channel Being Indian has produced a video titled ‘Every Student In A Coaching Class' for the Bangalore-based online learning platform

The paper brand launched #SwitchToPaper campaign, which was backed heavily by influencers. The brand also launched the website, www.switchtopaper.com, which saw over 70,000 unique visitors over the course of the campaign

Qyuki Digital will use its proprietary technology and analytics to sustain the initiative across traditional and new media platforms

The popular films ‘Kheer', ‘Deuce' and ‘El'ayichi' will be aired this month

The content initiative aims to embrace body positivity and celebrate fashion for all. This time around the campaign not only focuses on the spectrum of sizes that FabAlley has to offer, but it also urges women to stir conversations about size bias and being indifferent to it

The first episode of web series has garnered eight lakh views, and there is a 110% increase in Shudhdesi channel subscriptions. Powered by ShareChat, the six-part series premiered on January 3 on YouTube, Facebook and ShareChat platforms

The campaign went live last December with over 100 leading influencers sharing their ‘substance selfies' and campaign messaging, driving home this thought. Users followed in their footsteps with posts of their own, generating over a million impressions and an almost 20% engagement rate

The content available on the news and blog sections of Elara's Housing.com, PropTiger.com and Makaan.com will be available for consumption on Amazon's Alexa

The creative strategy of the three-phased branded content drive was to inspire users to define their relationship with Hyundai through their personal, genuine stories that unfolded during the 20-year journey of Hyundai in India

Marketers will gain additional access to 20% more native inventory through Oath Ad Platforms with high-performing ad formats on Microsoft News/MSN, including exclusive placements