The OTT platform launches its first branded content series, ‘Love Ok Please', for Too Yumm!

FCB's content production arm FuelContent India has conceptualised and executed the content initiative that celebrates women who dared to follow their unconventional dreams and show the world that they are physically strong too

On World Oral Health Day, the toothpaste brand launched ‘Hello Sensodyne', a technology innovation that one can launch on Google Assistant on any smartphone and say ‘Hello Sensodyne' to know the symptoms, causes and ways to manage tooth sensitivity

As part of the #UnbottleApnaSwag campaign, the brand created rap songs around ‘Fun, Bakbak, Bindaas, Foodie and Padhaku' teenage personalities, which were hosted on TikTok by its influencers. Over 11,500 videos were created on the platform

Started in November last year, the brand released six videos that share personal stories of new-age artists to millennials. The average View Through Rate of the videos is above 60%, more than the industry average of around 30-35%

The series will have actor Amol Parashar travelling to seven countries in each season and will bring to life how Morris Garages has been a part of these nations through their culture, food, revelry and cars

Conceptualised and executed by Social Kinnect, the rap named as ‘#India Ka Style Anthem' encapsulates what ‘India Ka Style' actually means to the youth. fbb used hip hop as a form of universal expression

Relying heavily on influencer marketing, the services include shopping recommendations, product review by vertical big shots, launch event live-streaming, constellation contest and other influencer engaging methods

The aim of the content partnership is to increase brand awareness. The show will stream on TVFPlay and SonyLiv from April 5

The first in the mini-series features 14 supercars and their passionate owners trying to notch the best lap record at the Buddh International Circuit. The aim is to make the obsession with racing reach a fever pitch in India through high-quality content

The digital-first agency, The Small Big Ideas, conceptualised and executed the social media content initiative for the Hindi movie channel. Besides creating engagement across social media platforms, the agency's social media strategy revolved around usage of Giphy as a platform, creating dubstep using Bollywood dialogues and relatable topical content and memes

YellowBulbs aims to partner with agencies, publishers and brands, with emerging technologies to create more effective branded content, content-led IPs and collaborating with distribution networks

The consumers have to post a video doing 30 push-ups, tag three of their friends to participate and earn their cake in a jar

As Senior Vice-President - Content and Brand Solutions, Narayanan will report to CEO, Neena Dasgupta

The 3D animation film created by Delhi-based branded entertainment agency Humour Me captures the essence of the brand's ideology by revolving the storyline around the brand mascot and how he relentlessly chases something that he wants and succeeds towards the end despite all odds

Rannvijay Singh, Karanvir Bora and Varun Pruthi join Idea 4G #IndiaKaLiveNetwork campaign on social media

The web series made by TVF's Screenpatti is a story of five friends that go on a reunion road trip

A content initiative conceptualised by Brave New World for Reliance Retail's fashion retail brand honours a woman's softer strengths: her loving nature, her graciousness, her elegance, her willpower, her tact, her drive