BuzzInContent Awards 2021 Winners Announced

BuzzInContent Bureau

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The #MaskMyIndia campaign brings together the working hours and situations of our doctors and walks the audience through their overall routine, showing how each one of them is working day and night to ensure everyone is safe

By BuzzInContent Bureau | June 02, 2021
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Natasha Puri, Content Marketing Lead at Pepper Content, writes that there is enough data to prove the effectiveness of content marketing. However, she still sees brands make a hash of it, making rookie mistakes time and again. Puri lists five mistakes with examples of content marketing that backfired

By BuzzInContent Bureau | June 02, 2021
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Chtrbox will continue to run as an independently positioned brand while benefiting from QYOU Media's complementary businesses including the TV channel The Q, and their influencer marketing Group in the USA. Pranay Swarup, Founder and CEO, and Julie Kriegshaber, COO, will continue in their leadership roles with Chtrbox

By BuzzInContent Bureau | June 01, 2021
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On World No Tobacco Day, many brands create communication that is fear-based and reinforce the negative effects of smoking. But in this case, the brand showcased simple ways to break the habit using replacement technique

By BuzzInContent Bureau | June 01, 2021
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The brand collaborated with visual artist Gaurav Ogale, and verse creators Gurmehar Kaur, Kalki Koechlin, Lisa Ray, Ankur Tewari, Prabh Deep and Siddharth Dhanvant Shanghvi for the series

By BuzzInContent Bureau | June 01, 2021
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The campaign brings together stories of heroes such as Desraj Singh, Daulat Bi Khan, Sharib Hassan, Ananya Wig, Sabrina and many more who went beyond their call of duty to extend support and help to those in need at a time when India is grappling with the second wave

By BuzzInContent Bureau | June 01, 2021
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On May 28, BuzzInContent conducted the third Live session of its monthly chat show Content Conversations. Smita Murarka, CMO, Duroflex, Ruchika Varma, CMO, Future Generali India Insurance, Piali Dasgupta, Sr VP, Marketing, Columbia Pacific Communities and Anuj Gosalia, Co-Founder and CEO, Terribly Tiny Tales, discussed the nitty-gritty of creating content on such a sensitive and serious topic

By BuzzInContent Bureau | May 31, 2021
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The series showcases a few of the good Samaritans who have shown courage during these testing times to help those in need. The first episode of the podcast series commenced with a poem written by lyricist Swanand Kirkire and narrated by Rao

By BuzzInContent Bureau | May 31, 2021
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The film captures moments of Hyundai's Mobile Medical Van as it travels through rural India to augment the accessibility of healthcare services for people in these regions

By BuzzInContent Bureau | May 31, 2021
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It aims to make menstruation in India truly gender-inclusive, petitioning to menstrual products and hygiene brands to replace ‘women' with ‘menstruators' on all their branding and communication

By BuzzInContent Bureau | May 31, 2021
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The heart-warming video features the house help, vegetable vendor, watchman, delivery guy and more—all shot in their natural avatars while at work

By BuzzInContent Bureau | May 27, 2021
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The company has created a microsite, Ghar ki Baat, which features the campaign video, a link to the Covid Citizens website, a list of groups and communities working to help people and links to donate to these Covid warriors directly

By BuzzInContent Bureau | May 27, 2021
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Shivani Kamdar, Head of Content, SoCheers, writes that empathy, brand love and community building are three themes around which brands have been building their content to keep the engagement game on during these unprecedented times

By BuzzInContent Bureau | May 26, 2021
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The campaign executed by Logicserve Digital showcases everyday moments where people from all walks of life are contributing towards fighting the pandemic in their own capacity

By BuzzInContent Bureau | May 26, 2021
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In February this year, ASCI had released draft guidelines aimed at enabling consumers to easily recognise promotional content on digital platforms. BuzzInContent lists the draft guidelines in the form of pointers as well as the doubts and suggestions raised by stakeholders

By BuzzInContent Bureau | May 25, 2021
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The brand has collaborated with Himanshi Khurana for the Punjab market, Pranitha Subhash for South, Priyanka Sarkar for the Bengali-speaking audience and Hruta Durgule for Marathi speakers

By BuzzInContent Bureau | May 25, 2021
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Ungeek is a series of colourful, simplified, easy-to-absorb, insight-driven research reports and thought pieces for modern marketers

By BuzzInContent Bureau | May 25, 2021
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The series will be launched on Bhat's channel ‘Honestly by Tanmay Bhat' and will feature Prateek Singh, Founder of LearnApp.com, in the role of Tanmay's financial tutor. The video series will be live on the YouTube channel from June 7

By BuzzInContent Bureau | May 25, 2021
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