As content marketing moves from the fringes of media plans to acquire more significant space, agencies are deploying futuristic research techniques to measure its impact. Wavemaker's South Asia CEO Kartik Sharma talks to BuzzInContent.com about content marketing, its impact and the future

With the growth in appointment viewership attributed to affordable data and the rise of vernacular content, content and ad-funded content will become very important

The company aims to strengthen its connect with electricians, who are busy throughout Diwali, and build greater affinity for the brand

The heart-warming video created by Autumn Worldwide shows the efforts of the local artisans who make diyas and requests viewers to opt for their diyas this Diwali

The series conceptualised by Dentsu Digital makes use of Havells LED lights, shadow puppetry, intricate art and captive storytelling to recreate and retain a classic for a new-age digital audience

The brand has also launched a contest where people can submit video entries of singing/recreating or dancing to the Amaze soundtrack. Winners can win gift vouchers of up to Rs 20,000

Bloggers will compose and style ethnic outfits by creating a contemporary and stylish Diwali look. Influencers will participate in by offering a gist about the store and products in the video

TVision Insights Co-founder tells BuzzInContent.com that high-attention content can have a ‘hero effect' and if brands want more attention then they need to invest in high-quality, premium content

Sunil Kumaran, Country Head, Thwink Big, Big FM, writes that with technological advancements, the way we communicate and consume content has also evolved and as a result, some of the fundamentals of communication and marketing are going through a paradigm change

Launched in partnership with MediaLink, CLX will bring eight of the world's best media and entertainment businesses to Cannes Lions and will take place in Palais II from June 17-21, 2019

The objective of the campaign was to drive the story of Indigo dying, the art facing competition from its machine printed alternatives and drive the brand's digital share-of-voice

The brand has associated with Shakti Mohan's web series, ‘Break a leg' and did an innovative influencer campaign involving noisiest firecracker ‘Sutli Bomb'

The partnership will see both come together to jointly develop and produce video content which will help brands tell their stories

The collection of five films is a part of Shell's global #makethefuture campaign. Brokered by CNN International Commercial (CNNIC), the partnership also includes an interactive Shell-branded content hub produced by create, CNNIC's in-house studio

Composed, written and sung by rap artist Brodha V, the song embodies the spirit of youth that stops at nothing and lives life on their own terms

Woop uses proprietary technology to help brands get word of mouth, at scale. The platform is part of the global word of mouth marketing leader - Advocacy

The platform showcased films like ‘Maya' by Aniruddha Roy Chowdhury, ‘Shame' by Anusha Bose, ‘Rogan Josh' by Sanjeev Vig and ‘Ladoo' directed by Sameer Sadhwani and Kishor Sadhwani and produced by Neeraj Pandey

The tourism agency is launching a content initiative UnDiscover Australia in collaboration with ESPNcricinfo during the upcoming India's tour of Australia. The initiative, which is likely to reach 20 million cricket fans, will be woven into the cricket programming of the digital platform