The campaign weaves in a story of two women from different religions, ages and backgrounds who, on the day of Eid, choose to transcend barriers and build a bond of love and understanding

The film urges men to do more at home to ensure they don't drift apart from their spouses

The campaign positions the platform as a horizontal e-commerce destination where users can find everything at great value to help them fulfil their shopping aspirations

Abhishek Vyas, Founder and CEO of My Haul Store, shares his insight on the shifts in the influencer marketing sector and the focus on performance marketing by brands

Jain comes with an experience of over 16 years. Prior to joining Viral Pitch, he was leading the creative team at Mirum Agency

With this, brands will be able to collaborate with high-end influencers beyond Paid Ads by providing them with exclusive access to services and experiences

As per the brand and platform, over 200 Moj creators participated in the #darrkeaagejeethai challenge

The Matrimony Day party brought together some of the social media's most loved couples

The phase three consists of 16 medleys, with each medley consisting of three songs

With the rolling out of a series of new features for Reels, the creators will now have a dedicated destination for finding trending audio and hashtags, unified editing screen and two new metrics for insights- Total and Average watch times

After receiving a legal notice, Revant Himatsingka - a Health Coach and Nutritionist - who had called out Cadbury Bournvita for not standing by the product features and its claimed benefits in a viral video, had to take it down and post a public apology

Once selected for the program, creators will have the option to charge $2.99, $4.99, or $9.99 per month for anyone to have access to their exclusive content

A BTS segment of the promo featuring Salman Khan provides a glimpse of the actor sharing anecdotes and stories about his latest film and his love for the IPL

The season's artist collaborations include Guru Randhawa with Nikhita Gandhi, Prateek Kuhad with Lisa Mishra, Armaan Malik with OAFF and Arjun Kanungo with Gravity, along with Srushti Tawade in a series of five episodes

Patidar said during the interaction that her audience loves all the content she puts out, even if it's branded pieces, so she makes sure that everything that goes live gels with the vibe of her account

Fanory is a monetisation platform for creators to turn them into micro-entrepreneurs. Kushwah has previously created OTT platforms for Zee Entertainment and led product initiatives at Republic Media and Network18. Lalani has previously served as the President of Digital Revenue at TV9 Group and COO of News at Network18 Digital

Backed by Lightspeed Venture Partners, Lumikai and 40 other top angel investors for an undisclosed amount, House of X aims to build creator-led D2Cbrands

With the Simplified AI campaign, the agency aimed to demonstrate how an AI company used influencer marketing to break into the Indian market, raise brand awareness