Patidar said during the interaction that her audience loves all the content she puts out, even if it's branded pieces, so she makes sure that everything that goes live gels with the vibe of her account

Fanory is a monetisation platform for creators to turn them into micro-entrepreneurs. Kushwah has previously created OTT platforms for Zee Entertainment and led product initiatives at Republic Media and Network18. Lalani has previously served as the President of Digital Revenue at TV9 Group and COO of News at Network18 Digital

Backed by Lightspeed Venture Partners, Lumikai and 40 other top angel investors for an undisclosed amount, House of X aims to build creator-led D2Cbrands

With the Simplified AI campaign, the agency aimed to demonstrate how an AI company used influencer marketing to break into the Indian market, raise brand awareness

The light-hearted campaign stars cricketer Dhoni alongside content creators like Tanmay Bhatt, Kusha Kapila, Sharan Hegde, and Gaurav Taneja

The LinkedIn exclusive campaign announces the launch of its new offering – Doritos Sizzlin' Hot

The campaign aims to empower mothers to pass on the right knowledge on menstruation to their daughters

The Singapore-based company will help the global creator community at large with its creator tech product which includes three modules — Stardiscovery, Starmaker and Brandstar

The OTT aggregation platform's digital campaign is a tribute to all the binge watchers

Premiering on April 9, 2023, at 7.00 PM on National Geographic Channel, the film titled ‘Go.ev' delves deeper into the mission of the organisation, overcoming the perception-driven challenges that come with EV technology.

From now, the video-sharing platform will not just allow content creators, including viewers, to react on live streams but will also let the creators automate ads and gain audience insights through top formats cards

The series offers a look into the diverse culture and traditions of India's festivals

On its journey of encouraging women to express themselves the way they want to, the brand's #GlowOutLoud campaign aims to explore what happens when emotions are expressed and unrestrained

In the initial phase, IPLIX Business Division will unveil two verticals, namely Creator-led vertical and IBD Early-stage

The intro and outro scenes were shot on location while the rest of the film came to life inside a virtual production studio in an environment built in Unreal Engine which was then projected onto LEDs

The podcast is hosted by Malini Agarwal, Co-Founder of the Good Creator Co

From Chingles to Cultfit and SUGAR Cosmetics, listed below are a few examples of brands making the most of April Fools' Day to build social media engagement

The contestants lent their voices to the brand's music video ‘Aasman Se Aage' that also features ‘Brezza'