With a trip down memory lane, the objective is to tell a genuine story of the layman and not a brand story, says Sandeep Balan of United Breweries

BBC Studios India partnered with the brand and Mindshare to produce a six-episode branded content series that was broadcast in December 2017. The series revolved around kicking the smoking habit. By creating a relatable reality show module, it avoided sounding preachy, and remained exciting and entertaining

Founded in 2010, Mustache specializes in creating award-winning original and branded content for digital, broadcast and social mediums

Rather than creating multiple films for TV and digital, brands are able to aggregate audience, create community and build artist association on digital platforms and also have a rub-off effect on TV, says Kiran D'cruz, Head of Brand Partnerships and Music Licensing, Sony Music

Having a celebrity's face also helps marketers develop a perspective and connect with customers, cutting through the clutter, Ramprasad told BuzzInContent.com

Starting December 7, the four-part original weekly series is a part of Whisper's ongoing #MeriLifeMereRules campaign that aims at encouraging audiences to stand up for what they believe in and to live life by their own rules

The video content highlights the way modern lifestyle hinders the way we sleep, keeps brand integration subtle while keeping the focus firmly on educating customers about the value proposition of a traditionally touch-and-feel category

Users say the social networking giant is pushing videos on their timeline at the cost of updates from friends. The company, however, says the platform reflects what you follow, what you like and what you share.

The online platform for women aims to strengthen its reach and engagement by addressing new audience groups

Last year, the brand had launched its first video educating people not to film intimate moments in mobile phones. With #ShutThePhoneUp 2.0, the brand bursts the bubble surrounding data security

The short films by Royal Stag Barrel Select Large Short Films will be available to subscribers on their television and the Tata Sky Mobile App priced at Rs 75 per month

This partnership will offer content services for brands specifically on and for social media

The initiative is part of ‘The Dharavi Project', a hip-hop afterschool backed by Qyuki Digital and Universal Music

The initiative was launched as a digital campaign to introduce Engage pocket perfumes titled ‘Pocketful O' Stories' to celebrate the unexpected moments of love and playful romance. The campaign received 11,200 entries/comments and over 6,000 stories

With this content initiative, the brand unfolded untold stories of acclaimed riders who had a strong foothold in the community to help the brand launch its latest engine oil Power1 Cruise

The global brand studio of CNN International Commercial, Create, will produce branded content showcasing Singapore's famous Raffles Hotel in an immersive 360-degree video

The platform partners with Indian media brands who will create made-for-mobile publisher stories and TV-like shows for Snapchat, across multiple genres

Shah Rukh Khan, Kangana Ranaut and Vijay Devarakonda will share their remarkable journeys from December 15 in a six-city tour. The content will be hosted on Viu and YouTube