Influencers talk about their strategy of finding a middle-ground between making branded content and regular content for consumption

The anthem has been picturised on PNB MetLife employees across the Gurugram and Mumbai offices

As per Shrivastava, Co-Founder and CEO of Pocket Aces, people are also willing to trade in the social commerce space

This Daughter's Day, Stayfree has launched the campaign to encourage parents to talk to their sons about periods

As part of this partnership, D'Souza featured her experience with Godrej Professional Kerasmooth, an intense protein reconstruction treatment, in a reel on her Instagram profile

Directed by Shoojit Sircar, the film marks the brand's efforts with #Speak

Videos longer than 15 seconds won't be divided into segments as a result of the new update

The collaboration with Crista Masala is a natural extension for Gobble to grow D2C brands by leveraging the Gobble brand value

Through this campaign, the e-commerce platform focused on building awareness in Tier-II and beyond regions through their value proposition of affordability and high-quality selection of branded, premium, national and D2C portfolios

Bringing together influencers from various categories, the brand was able to craft a campaign to educate consumers about acne and healthy skin tips

The five-part digital series is centred on the theme ‘Life Lessons from Parenting'

The one-minute preview of music video along with the campaign message is now available

The new film ‘Jadoo' aims to brings alive the excitement of first meetings in college

YouTube has also announced that creators will keep 45% of the revenue, distributed based on their share of total Shorts views

The rap song asks older teens and young adults to break free from juvenile habits and be open to new experiences like the Dark Fantasy Vanilla Fills

These stories bring alive the dilemmas that are faced by today's Indian women in their everyday life and how they overcome them to follow their heart's calling

Anushka Iyer, Founder and CEO, Wiggles, said that the pet care brand has associated with petfluencers to develop a culture of responsible and fun pet parenting

The tech platform has been funded by OML; bringing together creators, brands, and agencies under one umbrella to make planning, executing, and analysing influencer marketing campaigns seamless