The brand, with its digital partner Jack in The Box Worldwide, has taken a data-driven approach for the digital amplification of this campaign

After being associated with Wavemaker for over three years and prior to that with Essence for a period of more than five-and-a-half years, Ghosh has called it a day at GroupM after a stint which lasted nearly nine years

The brand has rolled out six versions of a multi-media consumer campaign, each featuring one initiative undertaken by PVR

It is a part of the Filmed #withGalaxy campaign that showcases its camera clarity and stability through the film

Ayush Wadhwa, Founder of Owled, digital content creator and podcaster shares cost-effective tips for brands to enhance engagement with consumers

Through coto Gains (tokens), creators can benefit from economic growth and it helps empower women financially

In Episode 1 of 'Spotlight' we interacted with legal content creator Tanya Appachu who helped us delve deep into the nitty-gritty of her style of creating content, choosing brand associations, and more

Via this association the agency is offering a range of services to the brand, including concept visualisation, brand strategy, influencer shortlisting, deployment, and detailed campaign analysis

In one of ad:tech's sessions, a panel consisting of Emami's Shuchi Singhal, Spotify's Shipra Srivastava, Interactive Avenues' Aditi Mathur Kumar and content creator Sakshi Sindwani, discussed how they go about measuring the success of influencer marketing campaigns, banking on trends and finding the sweet spot that benefits both the brand and the content creator

The second day of ad:tech 2023 saw industry players from the domains of marketing and creator economy discuss why marketers need to go a little planned when it comes to creating shoppable moments and journeys for consumers rather than opt for an impulse

The partnership is for the ‘Let's Talk Infertility' project which aims to show the growing need for fertility treatment in India, which is largely unaddressed

The show will be aired from March 19, 2023, onwards on the channel and JioCinema

Produced by Shital Bhatia, and written and directed by Vaibhav Mutha, the short film features actors Sharman Joshi, Nidhi Bisht and Shefali Jariwala

Targeted at GenZ, Kamaverse is a collaborative effort of Raymond Consumer Care Madison Media and eCultify

As per the company, the creators it has onboarded have a total monthly viewership of 1 billion+ and a cumulative subscriber base of 50 million+

The digital-first campaign, ‘India's Sleepiest Page', continues the brand's commitment to helping India sleep better

The programme which rewarded creators when they achieved certain goals for views on their Reels was one of the main ways through which they monetised on Instagram

The film has been launched as part of the fourth edition of the brand's #KeepGirlsInSchool movement