The brand, with its digital partner Jack in The Box Worldwide, has taken a data-driven approach for the digital amplification of this campaign
By BuzzInContent Bureau | March 21, 2023After being associated with Wavemaker for over three years and prior to that with Essence for a period of more than five-and-a-half years, Ghosh has called it a day at GroupM after a stint which lasted nearly nine years
By BuzzInContent Bureau | March 20, 2023The brand has rolled out six versions of a multi-media consumer campaign, each featuring one initiative undertaken by PVR
By BuzzInContent Bureau | March 20, 2023It is a part of the Filmed #withGalaxy campaign that showcases its camera clarity and stability through the film
By BuzzInContent Bureau | March 20, 2023Ayush Wadhwa, Founder of Owled, digital content creator and podcaster shares cost-effective tips for brands to enhance engagement with consumers
By BuzzInContent Bureau | March 20, 2023Through coto Gains (tokens), creators can benefit from economic growth and it helps empower women financially
By BuzzInContent Bureau | March 17, 2023In Episode 1 of 'Spotlight' we interacted with legal content creator Tanya Appachu who helped us delve deep into the nitty-gritty of her style of creating content, choosing brand associations, and more
By BuzzInContent Bureau | March 17, 2023Via this association the agency is offering a range of services to the brand, including concept visualisation, brand strategy, influencer shortlisting, deployment, and detailed campaign analysis
By BuzzInContent Bureau | March 17, 2023In one of ad:tech's sessions, a panel consisting of Emami's Shuchi Singhal, Spotify's Shipra Srivastava, Interactive Avenues' Aditi Mathur Kumar and content creator Sakshi Sindwani, discussed how they go about measuring the success of influencer marketing campaigns, banking on trends and finding the sweet spot that benefits both the brand and the content creator
By BuzzInContent Bureau | March 17, 2023The second day of ad:tech 2023 saw industry players from the domains of marketing and creator economy discuss why marketers need to go a little planned when it comes to creating shoppable moments and journeys for consumers rather than opt for an impulse
By BuzzInContent Bureau | March 17, 2023The partnership is for the ‘Let's Talk Infertility' project which aims to show the growing need for fertility treatment in India, which is largely unaddressed
By BuzzInContent Bureau | March 16, 2023The show will be aired from March 19, 2023, onwards on the channel and JioCinema
By BuzzInContent Bureau | March 15, 2023Produced by Shital Bhatia, and written and directed by Vaibhav Mutha, the short film features actors Sharman Joshi, Nidhi Bisht and Shefali Jariwala
By BuzzInContent Bureau | March 15, 2023Targeted at GenZ, Kamaverse is a collaborative effort of Raymond Consumer Care Madison Media and eCultify
By BuzzInContent Bureau | March 14, 2023As per the company, the creators it has onboarded have a total monthly viewership of 1 billion+ and a cumulative subscriber base of 50 million+
By BuzzInContent Bureau | March 13, 2023The digital-first campaign, ‘India's Sleepiest Page', continues the brand's commitment to helping India sleep better
By BuzzInContent Bureau | March 13, 2023The programme which rewarded creators when they achieved certain goals for views on their Reels was one of the main ways through which they monetised on Instagram
By BuzzInContent Bureau | March 13, 2023The film has been launched as part of the fourth edition of the brand's #KeepGirlsInSchool movement
By BuzzInContent Bureau | March 13, 2023