In the first part of our series, BuzzInContent.com analysed why live streaming is becoming an integral part of the content strategy of brands during this pandemic. In part-II, brands and agencies discuss what must be followed to maximise ROI on live streaming

To ensure that families can comfortably have this conversation with the girls in the family, Stayfree has tied up with Menstrupedia. The platform talks about what periods are and how to manage them better

In its commitment to support creators on its platform, Instagram has introduced ads in IGTV and said it will support creators' investment in IGTV by sharing advertising revenue with them. It also introduced badges viewers can purchase during a Live video

The campaign has been launched to celebrate the start of train journeys amid Covid-19, highlighting the importance of safety, caution

The brand ties up with influencers who will engage with consumers through ‘DIY Nail Art' techniques. Shoppers Stop will also host a tutorial by brand Sugar on tips and tricks to curate trendy nail art

The brand garnered over 60 million reach in an estimated media value of Rs 40-50 lakh for celebrity influencer association

Composed by Abhishek Arora, sung in the uplifting voices of Nooran Sisters and conceptualised by Ogilvy India, the anthem aims to empower Indians to be prepared for the new order with a blend of safety, style and self-belief

Content creators such as Bharti Singh, Sonam Bajwa, Kusha Kapila will be seen engaging with their audiences and sharing their version of missing mango experiences, and Slice quenching their craving

These recipes, along with 100 others, are also available on the brand's website www.milkmaid.in

The 12-episode series ‘5 Star Kitchen ITC Chef's Special' premiered on May 23, and will be aired every Saturday and Sunday at 11:00 am for six weekends across 33 channels of Star

YouTube NextUp is the only open contest by the platform to identify and elevate the next generation of YouTube Creators

The campaign has been conceptualised and executed by Mixed Route Juice. As part of the campaign, the brand invites people to submit their version of Dhara Dhara Shuddh Dhara tune. The best entries will be given special prizes

With the video launch, the brand also announced Khurrana as their brand ambassador

FCB Ulka created graph representations driving the message of staying inside homes and how it helps flatten the curve. It was shared by UNAIDS Geneva on social media on Easter weekend when people had plans to step out of their homes

The brand aims to celebrate the camaraderie formed in chrome and steel and inspire the new wave of riders

The short film ‘#SOS Save Our Sentinels – The Blink Film' is a powerful visual commentary on the cultural identity of the last sentinels of our natural reserves, the last 36 indigenous tribes, in rare still photographs

The BEDTalks campaign conceptualised and executed by Phantom Ideas is inspired by TED Talks and is a curated series of incredibly boring topics aimed at putting people to sleep

The creative agency of the video is The Digital Street and production house is Cinnamon Pictures