While the influencers highlight the risks of smoking, they are seen giving friendly advice and do not come across as preachy, which can be a major put-off for youngsters. That's where this campaign scores

The Times of India has created a microsite that will offer a series of expert-backed data, information and advice, centred on the lived experiences of girls and women in India. The platform will feature experts and activists who have worked relentlessly, empowering and emancipating women from the shackles of period shame

The song is part of the brand's larger initiative #MitJayengiDooriyan, which has garnered a collective reach of over 10 million on social media

New features include finding lookalike influencers and past influencer-brand collaborations through a deeper understanding of influencer content, which is likely to take Indian influencer marketing to the next stage

Ritesh Agarwal, Manu Kumar Jain, Ankur Warikoo, Kabeer Biswas interview Srikant for a job. The stalwarts from Oyo, Xiaomi, Nearbuy and Dunzo are part of a marketing gimmick for the upcoming web series The Family Man 2. The campaign is conceptualised and executed by Prime Video team and SoCheers

The #MaskMyIndia campaign brings together the working hours and situations of our doctors and walks the audience through their overall routine, showing how each one of them is working day and night to ensure everyone is safe

Natasha Puri, Content Marketing Lead at Pepper Content, writes that there is enough data to prove the effectiveness of content marketing. However, she still sees brands make a hash of it, making rookie mistakes time and again. Puri lists five mistakes with examples of content marketing that backfired

Chtrbox will continue to run as an independently positioned brand while benefiting from QYOU Media's complementary businesses including the TV channel The Q, and their influencer marketing Group in the USA. Pranay Swarup, Founder and CEO, and Julie Kriegshaber, COO, will continue in their leadership roles with Chtrbox

On World No Tobacco Day, many brands create communication that is fear-based and reinforce the negative effects of smoking. But in this case, the brand showcased simple ways to break the habit using replacement technique

The brand collaborated with visual artist Gaurav Ogale, and verse creators Gurmehar Kaur, Kalki Koechlin, Lisa Ray, Ankur Tewari, Prabh Deep and Siddharth Dhanvant Shanghvi for the series

The campaign brings together stories of heroes such as Desraj Singh, Daulat Bi Khan, Sharib Hassan, Ananya Wig, Sabrina and many more who went beyond their call of duty to extend support and help to those in need at a time when India is grappling with the second wave

On May 28, BuzzInContent conducted the third Live session of its monthly chat show Content Conversations. Smita Murarka, CMO, Duroflex, Ruchika Varma, CMO, Future Generali India Insurance, Piali Dasgupta, Sr VP, Marketing, Columbia Pacific Communities and Anuj Gosalia, Co-Founder and CEO, Terribly Tiny Tales, discussed the nitty-gritty of creating content on such a sensitive and serious topic

The series showcases a few of the good Samaritans who have shown courage during these testing times to help those in need. The first episode of the podcast series commenced with a poem written by lyricist Swanand Kirkire and narrated by Rao

The film captures moments of Hyundai's Mobile Medical Van as it travels through rural India to augment the accessibility of healthcare services for people in these regions

It aims to make menstruation in India truly gender-inclusive, petitioning to menstrual products and hygiene brands to replace ‘women' with ‘menstruators' on all their branding and communication

The heart-warming video features the house help, vegetable vendor, watchman, delivery guy and more—all shot in their natural avatars while at work

The company has created a microsite, Ghar ki Baat, which features the campaign video, a link to the Covid Citizens website, a list of groups and communities working to help people and links to donate to these Covid warriors directly

Shivani Kamdar, Head of Content, SoCheers, writes that empathy, brand love and community building are three themes around which brands have been building their content to keep the engagement game on during these unprecedented times