Fully localised, the Spotify experience in India brings to brands an incredibly engaged audience

The official hashtag, #No.1YaariPatrol, gained a total engagement of more than one million and reached its key audience of young millennials aged 18-34

Almost after a year of its launch, BuzzInContent.com, India's only news portal on content marketing and native advertising, is putting all its premium content behind a paywall. The move will help us to push harder to produce better content and insight pieces that media agencies, publishers, broadcasters, OTT platforms, independent content creators and advertisers can benefit from

Sorrell has announced the launch of its content operations in India led by Poran Malani as Director. S4 Capital kicks off its Indian operations with offices in Mumbai and Bangalore

The campaign saw influencers from every walk of life coming together in support of the 20 under 20 initiative. Platforms like TikTok, Instagram, Facebook and Twitter were used to reach the masses

Kumar's mandate is to build a global tech-enabled marketplace for the fragmented short format content ecosystem

In the second year of its ‘Be Fearless' campaign, Horlicks endeavours to provide an engaging way of helping kids prepare for their exams and overcome the effects of rote learning

The ‘Never Stop Discovering' campaign shows stories of journeys in Land Rover Discovery Sport to Nagarhole National Park to showcase initiatives in the field of eco-tourism

The brand has launched a 10-minute documentary film, collecting content on a dedicated platform, theconvivialists.com

Conceptualised by JWT, the handbook is built on the existing brand message that encourages teens to break some hearts and is a step-by-step guide to breaking hearts like a pro

The association comes as a major boost to the growing popularity of motorsports propelled by GQDS' successful production of the recent show on Volkswagen Ameo Cup series

The beer brand has partnered with Indian rapper Divine aka Vivian Fernandes, whose music resonates with the brand's positioning

The Unibic daily digestive campaign features Shetty creating some of her favourite go-to healthy recipes by using Unibic Daily Digestive Oatmeal cookies and Unibic Daily Digestive Ajwain+ cookies

In a conversation with BuzzInContent.com, the CMO and Fabric Business Unit Head of Procter and Gamble Indian Subcontinent says that we cannot force a message down on somebody in today's digital world, rather we can draw them to come and receive the message

Bagchi joins the organisation from Quasar Media, a WPP/Group M agency

The content initiative stars characters from the latest big-screen animated Lego adventure, The Lego Movie 2

He will be responsible for branded content, brand integration, brand innovation and events along with daily special shows, weekend programmes

The objective of the platform is to build a stage where architects, interior designers can network, showcase and collaborate within the community and with brands