The data-driven report ‘Top 100 Mom Social Media Influencers of India' is formulated from a sample of 300,000 Indian influencers who had trackable data

If used creatively and efficiently, Audcasts can be the ticket to widespread recognition, says Karan Gupta, Managing Director at Zirca Digital Solutions

Whoppl delivered 4X ROI. The success of the campaign #Weikfieldrefresh was in choosing the right influencers and letting the stories speak for themselves. The content led to organic chatter and got people talking about the brand, creating a million unique impressions

The poem weaved in verse by Ford's Director of Communication Kapil Sharma, is a celebration of collective human endeavour in the face of a challenge which shone through with many going further to help others

FreshTake series reflects upon Doublemint's brand proposition of starting something fresh and building meaningful connections

#NewspaperMornings is a multi-platform campaign and will engage in a dialogue with TOI's readers. The film is available on TOI's digital and social media handles. The campaign will be amplified across television, OTT and digital platforms

The campaign #IAmAnArtist conceptualised by BC Web Wise displays a healthy mix of introductory, tutorial videos and content featuring real people with their fluid art paintings

The activity included a YouTube release, ‘How to Impress Your Boss' in association with YouTuber ‘Be YouNick'. Abhi and Niyu, Barkha Singh, Ankush Bahuguna, Saloni Gaur, and Ayush Mehra and others posted content around the campaign

The brand has also launched its own social media platforms ‘Keep It Real with Pfizer Upjohn' on Facebook and Youtube to create a community and raise awareness about the increasingly prevalent issue in the country. The campaign is conceptualised by Edelman India

As part of the content-driven consumer engagement campaign, the brand has empanelled a jury of home décor industry experts Krsnaa Mehta, Founder, India Circus, Ronitaa Italia, Editor-in-chief, GoodHomes magazine, and Payal Singhal, leading designer, to select the deserving candidate

Conceptualised by OML (Only Much Louder), the video features Varun Thakur and Supriya Pilgaonkar

Sanjay Suri, as Eddy, a rare breed of professional cuddlers in India, has a job to squeeze the joy out of weary souls. But first, the uncanny ability must pass the test of suspicion

The brand collaborated with celebrities and influencers who posted videos of them dancing to the anthem. It also celebrated the resilient spirit of news channels and other brands through social media posts and outdoor hoarding

The comic characters are designed by famous cartoonist Sailesh Gopalan, founder of Brown Paperbag Comics. The brand will also conduct a masterclass on retirement planning in association with leading financial experts. Registrations can be done at the microsite

#CoolYourBallsDown is a quirky men's health campaign that aims to raise awareness through a series of interactions with the audience

Society Tea has created a website that offers photo essays of human interest. These photos can be bought on the website, proceeds of which will be donated to an NGO of the buyer's choice

Specifically targeted to tap viewers based in UP, Bihar and parts of Madhya Pradesh between the age group of 16-35 years, Binge will produce fictional content in the form of short video stories and web series

Chanchlani, known for his YouTube channel, Ashish Chanchlani Vines, achieved the milestone and is now behind Amit Bhadana and Carry Minati