With the ‘Smytten Stars' program, the brand aims to create a community of top-notch content creators who get early access to the latest trends and try newly launched products

Fanory enables creators to monetise their craft on their terms through their community of fans, thereby turning them into micro-entrepreneurs

The new anthem is engineered to let people bring the best energy to their house parties in 2023 – letting them be their own bartender as well as their own DJ

Created and conceptualised by Dabur Amla and Schbang, the campaign #StrongHairStrongerYou shines light on the societal labelling of women based on their hairstyle

Anushree Jain, Co-founder of SocialTag, shares the key changes which will be seen in the influencer marketing space, including how creators will themselves become brands

The new division is being led by influence marketer Sangya Lakhanpal

The agency facilitated two Indian travel influencers – Aakash Malhotra and Larissa D'sa - who travelled and explored the diverse landscapes of Utah and showcased the same through a series of aesthetic deliverables on Instagram

Through the song, the brand salutes the unmatchable contribution of farmers and soldiers toward our nation

The web series aims to depict the content creators' quest for social media following

The culmination episode of the three-month long initiative premiered on January 20

Prior to this, Bhuyan was associated with BlissClub for over a year as a Creative Manager

Speaking to BuzzInContent.com, several members from the influencer marketing fraternity pointed out that while the new guidelines rolled out by the Department of Consumer Affairs can bring around more transparency, a few categories of influencers might feel restricted and face the brunt of penalties irrationally

The initiative shows Radhika Sharma and Ankita Kumar experiencing unexplored destinations in Gauteng, Mpumalanga and KwaZulu-Natal

As per the new guidelines, any endorser who fails to comply with the guidelines can be fined for Rs 10 lakhs and in case of repeat violation, the penalty can go up to Rs 50 lakhs in addition to a stop on endorsements by them for a period of six months to two years

Written by Gulzar and sung by Armaan Malik, the anthem opens with the brand's promise of ‘Nick for Kids, Kids for Nick', reiterating that as a franchise Nickelodeon has kids at the heart of all that it does

The show, co-powered by SUGAR Cosmetics and Sterling Reserve, coming-of-age drama of a man-child who refuses to grow up, and doesn't want his closest friend to grow up either

His last stint at Leo Burnett as Executive Creative Director - Digital has seen him work with brands like Meta, Jeep, Visa, Ensure, Nerolac, KTM and PhonePe

The campaign has been conceptualised by Kinnect