Not a very avid user of influencer marketing, Vedantu collaborated with celebrity influencers to promote the initiative of free access to the platform during the lockdown caused by the coronavirus pandemic

The brand links the video with the brand message of #SavourThePause when everyone's life has been paused during the unprecedented times like these

ASMR stands for ‘Autonomous Sensory Meridian Response'. It is the term for the strange, tingly sensation people get when they watch stimulating videos that could help them relax and can even cause them to fall asleep

The branded content initiative of the alcobev brand endorses indigenous music and promotes home-grown artists and acoustics

The brand gets fitness experts for conducting live health sessions on its social media pages to help consumers stay fit while being at home and maintain their physical and mental well-being during COVID-19 lockdown period

The campaign was launched digitally by Chef Ranveer along with his son through a live session titled #KidsKitchenWithRanveerBrar on user-generated content platform Momspresso Hindi's Facebook page

Dharika Merchant, Chief Operating Officer, WORD, writes how leveraging the power of trusted influencers is one of the most ideal ways to strategically stay relevant in the market because they have the goodwill that can create an impact

Celebrated authors like Tazmeen Amna, Anushka Ravishankar, Deepa Agarwal, Shaguna Gahilode, Ruskin Bond and Paro Anand will read their books to children every evening on the Facebook pages of Shoppers Stop and Crossword

1000+ influencer parents are on board to share videos and pictures of them doing art and craft activities at home with their families and creating memories

The campaign conceptualised and designed by Cheil India shows our gratitude towards them

Ankit Prasad, Founder and CEO, Bobble AI, suggests how it has become crucial for brands to stay afloat in a rapidly dwindling economy hit by the sudden outbreak of the pandemic Covid-19

By coming on board for initiative, the brands may get increased brand value and resonance, higher consumer engagement and participation

Conceptualised and executed by Kinnect, the brand joined hands with singer Shaan for the first performance of #LiveHomeHome

The report says 70% B2B enterprises are creating more content than a year ago, with 52% planning to increase spending on content

The brand fetched over 1.5 million views on Instagram in an estimated spend of influencer collaboration ranging between Rs 3-7 lakh

Through this partnership, ScoopWhoop will be able to leverage Outbrain's platforms to grow their fan base and surface their own content in a prominent manner, as well as driving significant monetisation

The series will bring together professionals from various industries and HP as well as leading digital evangelists to discuss how technology can transform experiences for the future workforce and enable them to succeed in the digital economy

The challenge that is being amplified through influencers and celebrities has fetched over 1.23 lakh user-generated videos