Also since they are celebrities the audience is curious to know their skincare regime and by playing this game the audience feels that they are becoming a party to their favourite celebrities secrets.

Rathi has branded content experience with media houses including the Times Group, NDTV and the Zee Group. In her most recent stint, she was West Head - IPR Sales in Optimal Media Solutions, a Times Group company

With a luxurious rental each in Mumbai and Delhi, this initiative will see 15 new influencers come together every week, to collaborate and create catchy content under one roof

His comic sketches and relatable storylines managed him to gain above eight million subscribers on his YouTube channel in the year 2020 and counting

These women influencers tagged other women who have supported them and nominated them to share a similar post, resulting in 10x content posted on Instagram and increasing the reach of the campaign

The new tax regime will come into effect from June 2021

Unlike advertising, content marketing gives an opportunity to brands to share communication pieces in a long format. We list some campaigns that effectively used content power

MTR and Wavemaker co-created the concept and Wavemaker films, the production unit of Wavemaker India, conceived and executed the campaign

Through spoken word, Sainee Raj addressed her own conditioning, why consent is important, and how dating is just about two equals

Each webisode contains musings of everyday instances and dilemmas women face in the pursuit of following their heart

An exclusive tour of seven uniquely beautiful homes of seven much-admired celebrities will remind us why our homes are our sanctuary

A total of 4.1 million people pledged to join the pact and drive responsibly. The overall campaign garnered over 7.6 million views. The campaign reached more than 22.46 million people and fetched an engagement of 0.5 million

Josh Talks will bring together inspiring narratives of three women achievers who have scripted their own success stories

The video conceptualised and executed by Enormous Brands salutes the spirit of millions of Indian women, who take pride in their exceptional journey of being a woman and celebrate themselves, their pace, their achievements, and their momentum

The video highlights the lack of choices in sizes, styles and colours for curvy bust profiles and calls out the glaring lack of inclusivity within this segment

FoxyMoron has curated messages for the confectionery brand to applaud companies such as Zomato, Swiggy, Coca Cola, Fevicol, Hershey's, Netflix India, McDonald's, Burger King, Tinder, Parle, etc., in the brand's witty style

For the UGC challenge, people have to share their entries on Instagram showing how they are making the most of the time at home with friends, family, education, fitness and other creative activities

The tool has other aspects as well — an analysis tool to tell how captivating the headline is, provide suggestions and a plagiarism checker to make the content piece SEO-friendly, among others