Ankit Agarwal, Founder, Do Your Thng, writes that the true force pushing for authenticity, integrity, and transparency is not brands. It comes from consumers, regulatory authorities, and data-driven influencer platforms

According to the brand, the ultimate motive of the campaign was to drive the preference of its products over that of other competitors in the market

The series will kickstart with its first event on January 8, 2022, with entrepreneur Ankur Warikoo

The platform plans to use this investment to enhance its product offering, scale operations and simultaneously acquire technology solutions that further grow the creator ecosystem

Omnicom Media Group's PHD Media India conceptualised and executed the 'Raid Nights' campaign for iQOO in June 2021. The idea of the campaign was to position the brand as a support, and not as merely a sponsor, to create a unique proposition to uplift the upcoming and un-recognised gamers/streamers in India

GCC has raised Rs 200 crore seed capital from the Good Glamm Group and will be functioning independently

The campaign emphasises the importance of appreciating the small moments in our everyday lives with the theme of self-love and the need to appreciate oneself and the small victories one achieves in life

Conceptualised and produced in-house, the video tries to showcase how a typical train travel journey will play out in space

As per the survey, the FMCG category was the highest spender with over 62% increase in their influencer marketing spending as they focussed more on stay-at-home consumers

Conceptualised by Hyper Connect Communications, the video sets the events that made the headlines to quirky tune and lyrics, punctuated by the catchy refrain of “Thoda Zyada Ho Gaya”

The video was ideated and produced in partnership with Spring Marketing Capital and has already garnered 100k views on its branded content channel ‘Home Time' within two days of the launch

The brand collaborated with multiple chefs and connoisseurs to celebrate its 134th Anniversary on Christmas

The brand from the house of Mankind Pharma has come up with the strategy around Influencer Marketing to build brand visibility and awareness

The first episode of the series is now streaming on YouTube

The program intends to support musicians to make their dreams a reality

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting to analyse the BuzzInContent Awards 2021 winning content-driven campaigns over the course of the next few weeks. This time around, they have handpicked winning content pieces by Columbia Pacific Communities to analyse them through the lens of culture

In an influencer hunt spearheaded by the face of the brand and actor Taapsee Pannu, the brand concluded the discovery of 75 diverse GenZ content creators

The agency will extend strategic and brand partnerships, content strategy and digital presence for their roster