The collaboration with Crista Masala is a natural extension for Gobble to grow D2C brands by leveraging the Gobble brand value

Through this campaign, the e-commerce platform focused on building awareness in Tier-II and beyond regions through their value proposition of affordability and high-quality selection of branded, premium, national and D2C portfolios

Bringing together influencers from various categories, the brand was able to craft a campaign to educate consumers about acne and healthy skin tips

The five-part digital series is centred on the theme ‘Life Lessons from Parenting'

The one-minute preview of music video along with the campaign message is now available

The new film ‘Jadoo' aims to brings alive the excitement of first meetings in college

YouTube has also announced that creators will keep 45% of the revenue, distributed based on their share of total Shorts views

The rap song asks older teens and young adults to break free from juvenile habits and be open to new experiences like the Dark Fantasy Vanilla Fills

These stories bring alive the dilemmas that are faced by today's Indian women in their everyday life and how they overcome them to follow their heart's calling

Anushka Iyer, Founder and CEO, Wiggles, said that the pet care brand has associated with petfluencers to develop a culture of responsible and fun pet parenting

The tech platform has been funded by OML; bringing together creators, brands, and agencies under one umbrella to make planning, executing, and analysing influencer marketing campaigns seamless

The music video has been launched to create awareness among women and bring alive their mental and physical strength for self-defense

Speaking at the IAMAI India Affiliate Summit 2022, experts emphasised how social listening is the key for brands to open doors to help audiences resonate and leverage the influencer base to create a good brand image and support

Hosted by Rannvijay and Harman Singha, in this show selected players compete on the poker felts and audience can watch exciting poker hands unfold

To bring alive its ethos of contributing toward a greener environment and sustainable value creation, the film highlights the importance of positive actions through the lens of children

In the song, titled ‘Tu/You', Zomato is seen playing cupid between colleagues

The campaign highlights how parents leave no stone unturned in fulfilling their children's dreams, and in ensuring that they are self-confident and ready to succeed in life

The new vertical aims to tap into the untapped market and bridge the gap between vernacular creators and brands, leading to monetisation opportunities for creators through more mainstream, large brands