The food delivery platform and Ed Sheeran were also seen engaging in some smart Twitter banter as part of the campaign

The second phase of #ExportKaExpert communicates through its content pieces, which include eight seller testimonial videos

Revant Himatsingka, aka FoodPharmer, has again posted a “review” of products offered by legacy brands- Kissan and Maggi

With this partnership, Meta creators promote upcoming exclusive shows on Amazon miniTV, get access to stars and shoot locations, and some will also get to be a part of the new shows

Meta is also evolving the program to pay creators based on the performance of their public reels, not the earnings of ads on their reels

Through this partnership, Big Bang Social will manage The Bharat Army brand for brand deals, on-ground partnerships, licensing, Web 3.0 activations, and content deals, among other commercialisation activities

It also announced the India findings of Global Consumer Short-Form Video survey by Factworks, commissioned by Meta, which show that Reels can spark action, and that after watching Reels, people are more likely to follow, message, or even buy from a brand

The song, which has been released as part of the campaign, celebrates the happiness of the child and mom which bodes well for the identity and proposition of the brand

This aims to empower select content creators to unlock UGC opportunities, grow communities and learn more about how to grow their presence on YouTube through education workshops

The duo which was earlier associated with creative agency, The Glitch, has come together to launch the entertainment content company

Created by Disney+ Hotstar CreativeWorks, the six-episode long series will drop episodes each Wednesday starting May 3

The film aims to celebrate the invaluable contributions that mothers make to our lives and how our lives make much more sense around them

The brand also unveiled a 3-volume hygiene DIY workbook for children in English and Hindi

Speaking at a FICCI Frames 2023 session, industry leaders emphasised that in order to understand the influencer marketing ecosystem better one should tie up with aggregators and harness their power of bringing credible influencers on board

The platform has introduced three new features - FirstStory, Ads in Spotlight and Snap Star Collab Studio

Speaking at FICCI Frames 2023, top influencers shared what is key to staying relevant in the everyday evolving world of social media. Coming to branded content, they said what's important for brands to understand is that the creators know their audience best

As per Chatterjee, Director, India, YouTube, there has been an explosion of hyperlocal communities and new content genres because everyone is a creator today and as a result, the video sharing platform aims to take those niches mainstream

As Reels continue to grow on Facebook, the platform said it is making them easier for users to discover them across the app, including updates to how they're surfaced in Facebook Watch