This partnership aims to enhance GroupM clients' ability to reach an uncharted ‘Bharat' audience and drive innovation through the short format videos

The tech giant has announced its new algorithm update through which it plans to boost content which is people-first and not SEO-first

Chef Brar takes viewers on an unforgettable gastronomic voyage by creating twenty-one mouth- watering recipes from different states

Through this initiative, both brands will help creators to deliver professional video content and monetise from it

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write while TVF provides some invaluable lessons in content creation vis-a-vis context setting, narratives, characterisation, plot devices, and overall execution, it also presents an example of how to survive on the new, democratised internet

The film is directed by Sonam Nair and conceptualised in collaboration with The Script Room

Hardik Nagar and Dharmesh Joshi from the creative, production and content backgrounds, have joined the content studio's team

The track, created by famous Kerala rockers Thaikkudam Bridge, features the state's upcoming star, Kalyani Priyadarshan

As Pantaloons completes 25 years in the fashion industry, the brand has launched #FashionAtPlay challenge to capture the joy and playfulness of fashion in young adults

The brand has further launched a dance reel contest “#LiftUpTheScene”, featuring the hook step in the music video to engage youth with its brand values

The MoneyAndMe website contains exhaustive content on various aspects of personal finance including household budgeting, protection, savings and investing

Rohan Tyagi, Vice-President of Triller India, writes that with the growing number of users on short-content platforms, there's a good chance they'll branch out beyond entertainment. However, creators will continue to see unprecedented success as the audience on these platforms will only rise in the coming times

Starring Allu Arjun, the track has been sung by Armaan Malik, and also features the Korean band TRI.BE

Over two days, the virtual festival will bring together experts and speakers to celebrate the sparkling world of natural diamonds

The ad films, ideated by their in-house team and produced by Eipi Media, lead up to the two stars finding themselves in difficult situations

The program has already kick-started across India in multiple states

Creator Cuts is a video NFT (v NFT) marketplace wherein marquee videos from Chingari's top creator's will be minted as video NFTs

In the four-episode series, Chef Sanjyot invites his celebrity creator friends to the YFL studio for a fun cooking challenge