Other findings of the report say content needs to build audiences in the long term and real-world components help make content distinctive

The campaign executed by Zero Gravity Community asked people to take up a challenge where they had to gulp, slurp or eat Vadilal ice cream under 45 seconds and post videos on social media with the required hashtags the brand created for the contest

The fashion brand rarely does influencer marketing. For the first time in the last one year, the brand's #Standout contest has taken its influencers game at a mass level, reaching 13 million audiences on Instagram

According to the report, the top five Google searches related to content marketing were: content marketing strategy, content marketing institute, content marketing agency, content marketing examples, and content marketing definition

The show ‘Eat Like a Girl', launched on Zomato app as part of ‘Originals', features 21-year-old Tenzing Wang Bhutia who travels across the country to eat some of the most unusual food India has to offer

#SpotifyWrapped gives data about listeners' music streaming habits. The music artists associated with Spotify posted their music journey statistics on social media to show gratification towards the fans

National influencers reached 20 million, regional influencers reached over 50 million, TikTok influencers connected over 80 million audiences in 12 days

According to the report, entertainment and romance influenced 37% conversation. Hindi led the UGC creation with 22.5% share followed by Tamil and Telugu

The FMCG giant's coffee brand Nescafe posted a short video on Twitter on ‘How to make Vietnamese coffee' but forgot to remove competitor Amul's Mithai Mate condensed milk

The influencer activity has garnered more than 5.5 million reach in an estimated media value of Rs 15 lakh

Recently, Jaguar invited influencers to its Jaguar XE launch event and made them post pictures from there on Instagram. In the same timeline, Volvo launched a contest on social media, inviting suggestions from people on innovative ways to fight climate change. The contest is amplified by influencers

Amit Doshi, Founder and CEO, IVM Podcasts, also explains how brands can work with podcasts

The five-episode web series releasing today will have Dewar's Scotch brand being subtly integrated into the storyline

The campaign on Instagram has managed to garner a reach of over 1.5 million with an estimated spend between Rs 20-25 lakh

Besides the unboxing, viewers can also expect a fun video featuring the cast of Inside Edge Season 2 where the underlying themes and rivalries showcased in the show get revealed

The headphone and mobile accessories manufacturer has taken influencer route to promote Toreto Remix, a charger with bluetooth speaker

Cubicles is a fresh take on the life of millennials who are ready to dive into the corporate world and their experiences of the many firsts during this journey. The five-episode series will release weekly on TVFPlay and TVF's YouTube Channel starting December 10

With an estimated media spend of just Rs 3 lakh, the campaign has achieved an estimated reach of more than 800k