YouTube has also announced that creators will keep 45% of the revenue, distributed based on their share of total Shorts views

The rap song asks older teens and young adults to break free from juvenile habits and be open to new experiences like the Dark Fantasy Vanilla Fills

These stories bring alive the dilemmas that are faced by today's Indian women in their everyday life and how they overcome them to follow their heart's calling

Anushka Iyer, Founder and CEO, Wiggles, said that the pet care brand has associated with petfluencers to develop a culture of responsible and fun pet parenting

The tech platform has been funded by OML; bringing together creators, brands, and agencies under one umbrella to make planning, executing, and analysing influencer marketing campaigns seamless

The music video has been launched to create awareness among women and bring alive their mental and physical strength for self-defense

Speaking at the IAMAI India Affiliate Summit 2022, experts emphasised how social listening is the key for brands to open doors to help audiences resonate and leverage the influencer base to create a good brand image and support

Hosted by Rannvijay and Harman Singha, in this show selected players compete on the poker felts and audience can watch exciting poker hands unfold

To bring alive its ethos of contributing toward a greener environment and sustainable value creation, the film highlights the importance of positive actions through the lens of children

In the song, titled ‘Tu/You', Zomato is seen playing cupid between colleagues

The campaign highlights how parents leave no stone unturned in fulfilling their children's dreams, and in ensuring that they are self-confident and ready to succeed in life

The new vertical aims to tap into the untapped market and bridge the gap between vernacular creators and brands, leading to monetisation opportunities for creators through more mainstream, large brands

FleishmanHillard and its research practice, True Global Intelligence, in partnership with Eleve Media, has released the ‘Web 3.0 Influencer & Intelligence Report 2022'

The multinational company has roped in several influencers from the lifestyle, travel, comedy, dance and photography, category among others, to break the social taboos of following regular career options while promoting its latest 2022 line-up of laptop

As per the proposed guidelines, it will be mandatory for social media influencers to make clear disclosures regarding the paid promotions

Meanwhile, the department has also completed the process of developing a framework to curb fake reviews posted on e-commerce websites. The same will be released shortly

In an interaction with BuzzInContent.com, Priyanka Gill, Co-Founder, The Good Glamm Group and Founder and CEO, POPxo and Plixxo, spoke about the company's recent performance and the expansion plans for the days ahead

The eight episodes of the series dive into the world of chai, and are like a series of love letters from Chai to everyone and everything that makes it the brew of the nation