BuzzInContent caught up with Abhinav Iyer, GM-Marketing and Strategy, Muthoot Finance, to talk about Season 2 of ‘Sunheri Soch', in which stories will be narrated by actor Madhuri Dixit Nene on Red FM, targetting female consumers

The agency will reinforce the digital footprint of the Teji Mandi brand, and establish it as a go-to solution provider for smallcase investments

The campaign celebrates the new generation's independence and freedom, as well as their accomplishments, which has produced a generational shift in the world we live in

The vegan beauty and skincare brand is working with a large number of influencers for different campaigns for maximising reach and visibility

The brand roped in influencers like Surbhi Sharma, Nimisha Arora, Rashmi Thakur, Varsha Balani, among others

It has earmarked US$ 750 million for its global expansion. Other than India, the company has expanded into key overseas markets such as Brazil, Australia, the UK, Germany, Mexico

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write how the evolving consumer behaviour and culture is changing the way beauty brands create marketing strategies

An initiative by Meera, the hair care brand from CavinKare, the property aims to bring the younger generations closer to traditional music through Carnatic Fusion

The influencer campaign has not only helped the NGO in raising funds and increased awareness, but it has also helped brands in getting the right kind of recognition and appreciation from the public for their active participation in a social cause

Nagarajan spoke about the evolution of the content and creator industry and how creators will be able to monetise their content without relying on algorithms of apps

The show revolves around relatable college moments, the first episode is streaming now on Binge's YouTube channel

This decision will reduce the burden on brands and influencers and will encourage greater compliance from all parties

The campaign includes posts from brand ambassadors Alia Bhatt, Siddhant Chaturvedi and content creators Ritika Badiani and Palak Sindhwani, among others

The vegan beauty and personal care brand launched its new range of skincare products through influencer marketing campaign

The campaign created by BBDO India, asks the question, “If men can share the load equally with other men, why are they not doing it with their wives?”

The media company has created the track for the chocolate brand Cadbury 5 Star

The eight-episode series features Chef Saransh Goila and Dewar's India Ambassador Myles Carroll

The restaurant has rolled out the #DateAWrap campaign for their limited-edition signature wraps for the Valentine season