Bagchi joins the organisation from Quasar Media, a WPP/Group M agency

The content initiative stars characters from the latest big-screen animated Lego adventure, The Lego Movie 2

He will be responsible for branded content, brand integration, brand innovation and events along with daily special shows, weekend programmes

The objective of the platform is to build a stage where architects, interior designers can network, showcase and collaborate within the community and with brands

Clocking more than 10 million views, the content around the FMSCI MMSC Volkswagen Ameo Cup is a huge hit among motorsports enthusiasts

The service will help brands and agencies to cater to the interest of the audience in tier II and III cities, and rural markets

The agency won the mandate in a multi-agency pitch and has been the AOR since 2017

The newly formed media and entertainment company executes its first three deals and targets 3-4 acquisitions in the near term. The company is raising $50-75 million to create a new industry leader

The film is the story of a chase across the city's iconic landmarks. The film was shown first at Super Bowl LIII on February 3

The software and content company has roped in Naveen Kallur as Business Head

The digital agency has brought in Rajeesh Rajagopalan as Business Head and Nakul Pingale as Executive Creative Director for its Mumbai office, wins five accounts

Through the voice of industry experts, the 12-part podcast series aims to become an exhaustive mutual fund investing guide

The film under the ‘Myntra Unforgettables' series highlights how a young Niranjana Parte and her entire village pursue their passion for football with help from an NGO

In an interaction with BuzzInContent.com, Benani shares how the brand plans content for wider reach, engagement and talkability, and executes it via both traditional and digital mediums while partnering with co-creators. She also shares how effectively content marketing ROI can be measured

The detergent brand has been using the power of storytelling in its purpose-driven content strategy since 2015 in its campaign that fights gender inequality. In this phase of the campaign, the brand wants mothers to raise a whole new generation of sons who know how to #ShareTheLoad. Because when the sons of today become husbands of tomorrow, they should be equipped to share the load

Targeting millennials, the rap video captures moments of fun, friendship, nostalgia and warmth experienced during train journeys

Starring internet sensations like Srishti Srivastava, Ahsaas Channa, Khushbu Baid and Shreya Mehta, the video motivates people to take a step towards getting out of their comfort zone and volunteering to educate underprivileged children across the country

The media arm of WPP names Prasanth Kumar as COO – South Asia and Tushar Vyas as President Growth and Transformation, South Asia. Parthasarathy Mandayam named Mindshare's Chief Executive Officer – South Asia and Amin Lakhani named Mindshare's Chief Operating Officer- South Asia