Association of Chartered Certified Accountants tied up with Tamil rap group Tupackeys and singer Soundarya to create a rap titled ‘Believe in yourself – You are a topper– A Rockstar'. The concept and video created in association with southern YouTube channel Put Chutney resonates with the sentiment, ‘the first step to victory is to fight'

The series attempts to unpack the secret double lives of Indian women, how to meet new people in 2019 (given cultural constraints), how Bollywood sets unrealistic expectations, the male gaze, female friendship and the supposed inevitability of marriage

LBB will use the newly raised funds in Series A from Inventus India, IAN Fund, Dream Incubator, AET Fund and existing investors to expand the technology and product team with focus on machine learning for discovery and integration of content with commerce

The content initiative conceptualised and executed by the content platform for the condom brand encouraged people to get at ease to talk about sex along with building brand awareness and affinity

Created in association with the global travel community Tripoto, the 6-7 minutes, seven-part series aims at sparking the interest of the viewer to see Singapore in a new light

The content on asknestle.in has been carefully curated by Nestlé's nutrition experts to help mothers with customised meal plans that are designed on the basis of a growth tracker, taking into account regional preferences, food choices and allergies

Set to launch on April 16, 2019, the black and white series seamlessly and naturally integrates the various Unacademy offerings into the narrative

The OTT platform launches its first branded content series, ‘Love Ok Please', for Too Yumm!

FCB's content production arm FuelContent India has conceptualised and executed the content initiative that celebrates women who dared to follow their unconventional dreams and show the world that they are physically strong too

On World Oral Health Day, the toothpaste brand launched ‘Hello Sensodyne', a technology innovation that one can launch on Google Assistant on any smartphone and say ‘Hello Sensodyne' to know the symptoms, causes and ways to manage tooth sensitivity

As part of the #UnbottleApnaSwag campaign, the brand created rap songs around ‘Fun, Bakbak, Bindaas, Foodie and Padhaku' teenage personalities, which were hosted on TikTok by its influencers. Over 11,500 videos were created on the platform

Started in November last year, the brand released six videos that share personal stories of new-age artists to millennials. The average View Through Rate of the videos is above 60%, more than the industry average of around 30-35%

The series will have actor Amol Parashar travelling to seven countries in each season and will bring to life how Morris Garages has been a part of these nations through their culture, food, revelry and cars

Conceptualised and executed by Social Kinnect, the rap named as ‘#India Ka Style Anthem' encapsulates what ‘India Ka Style' actually means to the youth. fbb used hip hop as a form of universal expression

Relying heavily on influencer marketing, the services include shopping recommendations, product review by vertical big shots, launch event live-streaming, constellation contest and other influencer engaging methods

The aim of the content partnership is to increase brand awareness. The show will stream on TVFPlay and SonyLiv from April 5

The first in the mini-series features 14 supercars and their passionate owners trying to notch the best lap record at the Buddh International Circuit. The aim is to make the obsession with racing reach a fever pitch in India through high-quality content

The digital-first agency, The Small Big Ideas, conceptualised and executed the social media content initiative for the Hindi movie channel. Besides creating engagement across social media platforms, the agency's social media strategy revolved around usage of Giphy as a platform, creating dubstep using Bollywood dialogues and relatable topical content and memes