During Durga Puja, the initiative witnessed a female priest perform the rituals in one of the pandals set in Kolkata. The morning prime time male Big RJs of Kolkata were replaced by female RJs. Big FM RJs also invited listeners to share their stories of reversing patriarchy
By BuzzInContent Bureau | November 11, 2020According to the content marketing agency Sheeko, the brand reached more than 90 lakh people in an estimated media value worth more than Rs 25 lakh
By BuzzInContent Bureau | November 11, 2020The video campaign #SmileWalaDiya has a contest where people will be encouraged to share how they will delight their friends this Diwali. The film has been co-produced by Schbang Motion Pictures and Happy Monk
By BuzzInContent Bureau | November 11, 2020The mother-daughter duo prepared food for each other and talked about life in the videos while weaving the brand in the story that didn't blatantly promote it on the face of the consumers
By BuzzInContent Bureau | November 05, 2020Written in both Hindi and English, the e-book offers an interactive experience with clickable links to instructional videos that demonstrate how the dishes are made
By BuzzInContent Bureau | November 05, 2020According to the report, influencer marketing also comes with certain risks—85% of FMCG companies have had their brand negatively impacted due to an association with an influencer, with almost a quarter (24%) of these companies claiming to have been adversely affected multiple times. Shockingly, 25% of FMCG companies report losses between $100,000-$250,000 from a negative influencer experience
By BuzzInContent Bureau | November 04, 2020The film created by Schbang narrates the tales of Michelin star Chef Vikas Khanna, Arjuna awardee badminton player Parupalli Kashyap and popular comedian Bharti Singh, who did not let asthma stop them from achieving their dreams
By BuzzInContent Bureau | November 04, 2020The campaign narrates the message of how ‘kindness resides in all of us, we just have to find it for others'
By BuzzInContent Bureau | November 04, 2020Vaibhav Odhekar, COO and Co-Founder at POKKT, writes about key challenges the influencer marketing ecosystem face and the solutions
By BuzzInContent Bureau | November 04, 2020The agency is targeting to manage influencer marketing campaigns worth Rs 500 crore by March 2022
By BuzzInContent Bureau | November 04, 2020The film stars Kalki Koechlin and is produced by Lightstream, a branded content studio owned by Rainshine Entertainment
By BuzzInContent Bureau | November 02, 2020#PinkIsTheNewBlack stems from the practice of demonising menstruation in India. The campaign aims to normalise talks around menstruation and promote the usage of the brand
By BuzzInContent Bureau | November 02, 2020The company's women empowerment initiative SaheliWorld, conceived by art director Sumeet Patil, recognises nine “goddesses” of Maharashtra this Navratri
By BuzzInContent Bureau | October 30, 2020The brand also launches a special Cookbook featuring 30 sweet and savory recipes for your everyday breakfast
By BuzzInContent Bureau | October 30, 2020The condom brand wants to give a message to all parents that they should be alert and keep a close check on the content their young ones are consuming online
By BuzzInContent Bureau | October 29, 2020The Man Who Walked Around the World will premiere globally on Discovery's portfolio of brands and services on November 12
By BuzzInContent Bureau | October 28, 2020The app brought on board Rohan Joshi, Rahul Subramanian, Sumukhi Suresh, Saloni Gaur, Kaneez Surka and Kenny Sebastian to roast Tanmay Bhat. The creators took jibes at Tanmay while promoting ‘Burnlist' playlists on Spotify through subtle integration in content
By BuzzInContent Bureau | October 28, 2020While the first is a film featuring athlete Ayesha Billimoria, other films will feature Vedika Agarwal of NGO Yein Udaan; plus size models and influencers Varshita Tharaney and Sakshi Sindhwani, Airbus A320 Pilot Ritu Rathee Taneja and actress Tripti Dimri
By BuzzInContent Bureau | October 27, 2020