BuzzInContent Bureau

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The film under the ‘Myntra Unforgettables' series highlights how a young Niranjana Parte and her entire village pursue their passion for football with help from an NGO

By BuzzInContent Bureau | January 29, 2019
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In an interaction with BuzzInContent.com, Benani shares how the brand plans content for wider reach, engagement and talkability, and executes it via both traditional and digital mediums while partnering with co-creators. She also shares how effectively content marketing ROI can be measured

By BuzzInContent Bureau | January 29, 2019
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The detergent brand has been using the power of storytelling in its purpose-driven content strategy since 2015 in its campaign that fights gender inequality. In this phase of the campaign, the brand wants mothers to raise a whole new generation of sons who know how to #ShareTheLoad. Because when the sons of today become husbands of tomorrow, they should be equipped to share the load

By BuzzInContent Bureau | January 28, 2019
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Targeting millennials, the rap video captures moments of fun, friendship, nostalgia and warmth experienced during train journeys

By BuzzInContent Bureau | January 28, 2019
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Starring internet sensations like Srishti Srivastava, Ahsaas Channa, Khushbu Baid and Shreya Mehta, the video motivates people to take a step towards getting out of their comfort zone and volunteering to educate underprivileged children across the country

By BuzzInContent Bureau | January 28, 2019
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The media arm of WPP names Prasanth Kumar as COO – South Asia and Tushar Vyas as President Growth and Transformation, South Asia. Parthasarathy Mandayam named Mindshare's Chief Executive Officer – South Asia and Amin Lakhani named Mindshare's Chief Operating Officer- South Asia

By BuzzInContent Bureau | January 25, 2019
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For the beauty brand, the creation and consumption of content isn't the end game and a much more challenging affair. Not only does it need to complement the brand's commercial interests, but also provide its customers with a brand-agnostic, educational experience of beauty

By BuzzInContent Bureau | January 24, 2019
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The second edition features stories of three new characters chosen to best explain some of the most evolved concepts of investments. The campaign is conceptualised and executed by Mirum India

By BuzzInContent Bureau | January 22, 2019
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While voice is gaining widespread acceptance, India's on-demand audio or podcast industry is very nascent but promising. Aawaz.com aims to be an early mover and learn and grow with a new generation of audience that is increasingly consuming passive content such as podcasts while performing other tasks

By BuzzInContent Bureau | January 22, 2019
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A lot of brands have taken a marketing spin on the egg photo posted by Ishan Goel that broke Kylie Jenner's record

By BuzzInContent Bureau | January 22, 2019
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Brands are associating with music to develop a cult property that also showcases their identity. Maruti Suzuki Nexa has taken the same route by launching Nexa Music in association with Qyuki Digital Media. What does the car brand want to achieve? BuzzInContent.com finds out

By BuzzInContent Bureau | January 21, 2019
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Culture Machine's channel Being Indian has produced a video titled ‘Every Student In A Coaching Class' for the Bangalore-based online learning platform

By BuzzInContent Bureau | January 21, 2019
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The paper brand launched #SwitchToPaper campaign, which was backed heavily by influencers. The brand also launched the website, www.switchtopaper.com, which saw over 70,000 unique visitors over the course of the campaign

By BuzzInContent Bureau | January 17, 2019
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Qyuki Digital will use its proprietary technology and analytics to sustain the initiative across traditional and new media platforms

By BuzzInContent Bureau | January 17, 2019
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The popular films ‘Kheer', ‘Deuce' and ‘El'ayichi' will be aired this month

By BuzzInContent Bureau | January 15, 2019
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The content initiative aims to embrace body positivity and celebrate fashion for all. This time around the campaign not only focuses on the spectrum of sizes that FabAlley has to offer, but it also urges women to stir conversations about size bias and being indifferent to it

By BuzzInContent Bureau | January 15, 2019
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The first episode of web series has garnered eight lakh views, and there is a 110% increase in Shudhdesi channel subscriptions. Powered by ShareChat, the six-part series premiered on January 3 on YouTube, Facebook and ShareChat platforms

By BuzzInContent Bureau | January 15, 2019
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The campaign went live last December with over 100 leading influencers sharing their ‘substance selfies' and campaign messaging, driving home this thought. Users followed in their footsteps with posts of their own, generating over a million impressions and an almost 20% engagement rate

By BuzzInContent Bureau | January 14, 2019
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