Almost 30% of the marketers said consolidating their content marketing strategy would be their key focus for 2018, closely followed by measuring ROI at 27%, reveals ‘The State of Indian Digital Marketing - a CMO Perspective 2017-18' study

The combined force of the creative team at the radio network and music production house will deliver original music for campaigns and brand integrations, thereby enabling an increased value proposition for the brands

The report says an 810-word article is optimal to be in Google's top 10 SERP. The average readability score for articles that have not been optimised is 39 out of 100 points. On an average, 85% users pay heed to the article optimisation recommendations of the SEO writing assistant

The combined team consists of television experts, filmmakers, writers, bloggers, animators and storytellers that will create branded content to push their message out to consumers in exploratory formats

From GIFs, memes, jokes to everything about football, the content caught the attention of fans during the World Cup

The web series is based on the story of three different people, going through three different phases of relationships – single, committed and married. The first episode of the web series was launched on July 16, 2018 and will be updated every Sunday after 5:00 pm

The channel engages with the fans of its reality show ‘India's Best Dramebaaz' through the GIFs of their favourite contestants, celebrity mentors and hosts. The Giphy account has already crossed 17.1 million views in four weeks

The content platform is offering lifestyle products like laptop sleeves, tote bags, multi-purpose pouches, phone covers, etc. It will expand into fashion and beauty over the next few months

The new version of the platform is using the storytelling format to communicate and engage with its target audience

Chaturvedi joins the ecommerce giant from Housing.com where he was Group Chief Marketing Officer

The web series ‘Hershey's Presents Meethe Bahane' will show how its range of syrups, spreads and cocoa can be used to make daily snacks and breakfast more exciting

The division, Publicis Entertainment, will be headed by Executive Director Pranay Anthwal

The association brings alive the characters in the show through audio content capsules

In association with The Better India, the #MGChangemakers initiative highlights path-breaking work of catalysts of change

The campaign ‘Train mein Hai Ghar Wali Baat' led to a 20% rise in ixigo app downloads. The video got over 15.7+ million views across YouTube, Facebook and Twitter, with a total reach of 27 million

Vineet Singh Hukmani, MD and CEO, Radio One, and Harshad Jain, CEO, Fever FM, will continue to function in their respective leadership roles

Digital Sauce builds on market intelligence about topical themes and trends provided by RVCJ to create highly shareable videos, sketches, memes and articles

The partnership aims to offer brands a one-stop destination for creative storytelling in audio-visual, digital and narrative formats