From ‘Dil Chahta Hai' musical parodies to alternate endings of Bollywood movies if IPL was on, the Viral Fission's content arm aims to present a content line-up that viewers would look forward to

The first edition will recognise ‘Goodness' across four categories; 'People for Good', 'Corporate for Good', 'Celebrities for Good' and 'Creators for Good'

The campaign is a public awareness initiative under the Corporate TB Pledge and aims to create a cadre of Youth Changemakers who can act as catalysts of change to help eliminate TB from India

Under this partnership, Mia by Tanishq will get a ‘Mia Lounge', an exclusive lounge which will provide festival-goers access to innovative digital beauty experiences and a fun-filled paradise complete with WiFi, air conditioning, mobile charging stations, etc

With this acquisition, BabyChakra has expanded its regional footprint across 9 new languages in India with a target to reach 75 million moms by the end of 2022

As part of the strategic partnership, both platforms aim to share cross-creator benefits in the creator and entertainment space

The tune celebrating self-love features Guru Randhawa, Anirudh Ravichander and Dee MC

The influencer marketing platform aims to drive maximum value for brands with its guaranteed ROI campaigns with a 3X guarantee on influencers, under which brands have to pay only after receiving guaranteed returns

BuzzInContent spoke to publishers, brands and branded content experts to find out the thought process that goes on while any branded content piece is created

Launching on March 21, the show will be available on Voot and Being Indian

In the show, these women embark on a journey of inside-out transformation, championed by the power of well-fitting intimate wear

The campaign talks about consent while playing Holi, as not many people are comfortable around colours being applied to them. The tagline says – ‘Holi Khushiyon ka tyohar hai, zabardasti ka nahi'

This list of content brings about narratives, characters and situations that represent women in a more accurate manner, breaking stereotypes and taking charge

This year, the brand has taken its music property a step ahead by bringing out original compositions with Armaan Malik (Hindi), Arko Pravo Mukherjee (Bengali), Mahalaxmi Iyer (Tamil) and Siddharth Mahadevan (Telugu)

We speak to influencers curated for Myntra Style Squad- which is an organised setup created to engage with audiences on the platform

The wellness chat show will host a wide range of celebrity guests and is centred around physical well-being

They will together provide a platform for influencers to transition to creator first digital communities in the metaverse, spread awareness about the potential for blockchain applications like NFTs in everyday life, and help fans gain exclusive access to their favourite personalities

The campaign is being marketed across Viacom18 platforms, including Colors, Colors Marathi, Voot and the network's social media handles