Conceptualised by Wavemaker, the film is an extension of the brand's communication around social issues on the theme of pre-activism ‘Alarm Bajne se Pehle Jaago Re'
By BuzzInContent Bureau | October 22, 2018The trends are drawn from the winners of the Effective Content Strategy category of this year's international Warc Awards
By BuzzInContent Bureau | October 22, 2018The series is an extension of AMFI's larger campaign ‘Mutual Fund Sahi Hai', targeting tier II and nearby cities. Set around the '90s, the relatability factor with the target audience made the series a successful content strategy
By BuzzInContent Bureau | October 18, 2018The celebrity management company has released an official statement informing about his removal from the company. He has also been removed from The Board of Trustees of Deepika Padukone's The Live Love Laugh Foundation
By BuzzInContent Bureau | October 17, 2018Join the Dots aims to provide the entire gamut of creative, analytical and brand integration-based services under one roof
By BuzzInContent Bureau | October 17, 2018The six-part series won in the best branded content and media strategy category. In the series, the contestants had to trek to the base of Mt Everest in pairs and attempt to quit smoking and conquer something even greater — the mountain within
By BuzzInContent Bureau | October 16, 2018Snap Originals will include scripted shows and docu-series with each episode averaging five minutes where brands can place their six-second non-skippable ads
By BuzzInContent Bureau | October 16, 2018Tripathi's last venture, Delhi-based SaaS platform Pyoopil Education Technologies, was acquired by Ronnie Screwvala's leading ed-tech company UpGrad
By BuzzInContent Bureau | October 16, 2018Dentsu Aegis Network, which acquired the Bangalore's creative hotshop in 2016, has launched an investigation and sent all the people against whom allegations of sexual harassment have surfaced till the probe is over
By BuzzInContent Bureau | October 13, 2018Following the 34-year-old tradition of ‘Asian Paints Sharad Shamman' to support Durga Pujo in Kolkata and build affinity along with it, the brand has launched a song with Bengali band Lakkhichhara to target the youth. The campaign is conceptualised and executed by Ogilvy & Mather
By BuzzInContent Bureau | October 12, 2018The allegations against him were made on Twitter and blogs on Medium. Terribly Tiny Tales announced Ruparel's removal on social media
By BuzzInContent Bureau | October 11, 2018The brand releases second video of the series bringing alive the real story of Nisha, a young girl with a rare genetic skin condition called Ichthyosis, spreading the idea of ‘family' beyond biological bonds
By BuzzInContent Bureau | October 11, 2018In partnership with UnErase by Qyuki creator, Mpower launched a three-part video series that aims to start a conversation and create a stigma-free society
By BuzzInContent Bureau | October 10, 2018The etailer will open the sale with a 90-minute long live celebratory music concert conceptualized by IPG Mediabrands agency Interactive Avenues and Sony Music India
By BuzzInContent Bureau | October 09, 2018Memes are being used purely in the form of television commercials using celebrities. But the format making its way to TV is expected to open up opportunities for content marketers
By BuzzInContent Bureau | October 09, 2018Pallavi Singh of MG Motor tells BuzzInContent.com how brands can drive about a change through content marketing
By BuzzInContent Bureau | October 09, 2018Bhat is facing accusations that he did not act on complaints against Utsav Chakraborty, a YouTuber and ex-AIB member who was called out on social media last week. In the interim, Ashish Shakya, Rohan Joshi and other senior team members will be responsible for the future decisions to be made at the company
By BuzzInContent Bureau | October 09, 2018The channel's branded content division MTV Brand Studio is all set to execute content projects according to demands of marketers. Viacom 18's Ferzad Palia is also very bullish on the content front
By BuzzInContent Bureau | October 09, 2018