The series stars Ritvik Sahore and Shantanu Rangnekar in lead roles, as two brothers who end up working on a start-up together

Vishesh Sharma, Chief Marketing Officer, Ashika Group, writes that with the penetration of affordable handsets and easy access to the internet, India has truly emerged as a market where videos are playing a key role in not just effective engagement but real business growth

Influencers were segregated into different tiers based on their follower count and the study showed that mid-tier (50k – 500k) and nano-tier (5k – 50k) had the largest Gen-Z following

The campaign is a part of ‘FabyKhaby' series and aims at leveraging Khaby's huge following on social media to promote the brand's 5-in-1 lipstick range

StreamO is a monetisation tool for creators of all sizes to earn from their content

As part of the collaboration, 10 Pepper creators will receive scholarship every month on the Skillshare platform

Ramya Ramachandran, Founder and CEO, Whoppl, writes about how at a time when businesses are turning to new age data-driven insights and technologies to determine the success of influencer marketing strategies, understanding and evaluating customer and brand's needs in order to analyse the marketing operating model is important

The platform will have 20 different shows on varied subjects, a few shows include Science simplified, Legend inside the white coat, Stitch in time, Cardio Unflip, Digital for doctors, Medico-legal Cases in India, Vantage point and more

The campaign targets the middle-age audiences and aims to encourage Indians to start conversing about retirement early in their life

The film has been conceptualised and created by BBDO India

The podcast-IP is hosted by YouTuber, actor and content creator Ankush Bahuguna and features celebrities from all walks of life

The professional network had launched the Creator Accelerator Program in India as part of its $25 million investment in creators globally

Under the creator economy umbrella, JBC will counsel brands and platforms, that are elevating the burgeoning creator economy, on strategic, growth-focused solutions for corporate reputation management, brand visibility, brand, and content strategy

The phase-wise campaign began with a digital film showcasing how mothers always try to be perfect in every aspect, and when they make a mistake, they are surrounded with clouds of guilt

The purpose-led campaign aims to convert the ‘Right to Nap' policy into a movement to normalize afternoon naps at work

As season 3 offers 10 unique holiday personalities that are represented by 10-holiday teams, comedian 'Sunil Grover' will be seen in numerous avatars to connote these varied personas of travellers

Chingari has collaborated with Artist Aloud to promote its segment Getting Intimate

Season 2 of Nexa Music will centre around the pillars of Nexa Music Lounge and Nexa Music Lab to discover and celebrate upcoming artists