Conceptualised and executed by Propaganda India, the content initiative #GiveABeat had heartbeats of people and children diagnosed with congenital heart disease that were recorded and used as the percussive element to compose a song

Malhotra will lead the business in the Indian market to deepen its reach, sharpen the focus on local consumers, attain more user base in the country and build into an infrastructure company

The video content initiative, India's ‘Reach for Better', seeks to deliver investor education messages through real-life human stories of ordinary people

Adhunika Prakash of Breastfeeding Support for Indian Mom, Chetana Misra of Mompreneurs India and Tamanna Dhamija of Baby Destination are the lucky names

Together with campaign ambassador Amitabh Bachchan, the annual 12-hour live television event has worked for five years to spread awareness about sanitation, health and hygiene across India

Flipkart Fashion uses in-house content, influencers and publisher partners to entice new shoppers and increase shopping frequency

With the launch, the mobile marketing solution provider attempts to become the largest one-stop content marketing platform

Adhering to the brand's #NourishYourDreams propositioning, Mirza echoes the notion of many other mothers like her, who believe that a child should be free to choose his/her own path

The video shows the commitment of Manish Rawat and Sweth Nisha, irrespective of challenges they face. The video is aimed at inspiring viewers to be free and explore personal interests

Through a short film, the brand portrays the essence of every individual involved in the tourism sector eagerly waiting to welcome their guests

Created by TVF's YouTube comedy channel The Screen Patti, the five-part series with full of awkward abuses claimed as favourite of today's youth launches on September 28, with one episode going live every Friday

Transforms Wittyfeed.com into Wittyfeed.tv and adds five new platforms — Foodmate.me, ThePopple.com, InnerVoice.ai, Geeksmate.io and Duniadigest.com

This new role will focus on digital transformation. Sekhar will drive opportunities and strengthen Coca-Cola India's digital ecosystem and continue to lead media and allied marketing functions

Mohan has been with Star India since April 2012, and moved to head its digital business in November 2015. He will be joining Facebook as MD and VP, India. This is a new structure for Facebook India of having a senior leader reporting into Menlo Park and not Asia Pacific

In an endeavour facilitated by Mindshare, the two legends were back to bond after 22 years, and melt their differences over a cup of Brooke Bond Red Label tea, which was broadcast live on Star Sports on September 19, 2018, during the India-Pakistan Asia Cup match

The content initiative by the online food ordering and delivery platform will see celebrity chef Saransh Goila hosting candid chats with eight exclusive restaurant partners

The documentary titled ‘The Morris Garages Story' will be premiered on September 24 on Discovery Channel. It is a part of the company's brand building and consumer awareness initiatives ahead of next year's launch

The studio will dabble with all kinds of branded content initiatives from conceptualisation, producing it to be relevant across platforms and finally building a content marketing campaign around it to amplify its reach