The campaign idea behind the series weaves a narrative with fbb's new festive collection and the emotional connect of two young adults from two different cities falling in love, for seamless brand integration

Gokul was previously Regional Sales Head (West) at Cricbuzz, where he was responsible for revenue generation

The Mankind Pharma's oral contraceptive brand brought on board Marathi actress Sonalee Kulkarni to spread the message that everyone has a right to choose when to start a family

#SoundsofSociety is a platform for musicians to showcase their grassroots approach to making music, in a collaborative format

Sony Music UK artists Disciples and Pip Millett perform their latest tracks at Jaguar Land Rover's Gaydon Product Creation Centre in facilities normally used for designing and developing vehicles

The anthem launched earlier this month on World Suicide Prevention Day has reached over 16 million people in just two weeks

The platform leverages audio, video, gamification, e-rewards, and data analytics to enable brands/marketers to engage with a diverse influencer community in rural and urban India

Ambika Sharma, Founder and MD, Pulp Strategy, writes that if your Instagram effort is not paying off, then blaming the complex algorithm for leaving your brand out is counterproductive. She suggests some tips that can help brands with their content marketing strategy on Instagram

The digital campaign aims to free Ayurveda of its complexities and enable millenials to make it a part of their everyday life, and live a holistic lifestyle

The film was launched on the occasion of International Organic Day on September 22

Sayani Gupta, Bani J, Kaneez Surka, Ayush Mehra, Yashaswini and Anwesh Sahoo will facilitate unfiltered, meaningful conversations around dating truths in India

HT Brand Studio created a short web series ‘Friday Finance' for the brand. The series revolves around three old-time friends who catch up every Friday and talk about jobs, relationships, future plans, and, most importantly, finances

The industry is expected to grow at a CAGR of 25% till 2025 to make it a Rs 2,200-crore industry, predicts the India Influencer Marketing Report

The strategic partnership aims to educate women about important topics for self-help, while creating various avenues for them to become financially independent and monetise through social commerce

Meethika has an engagement rate of 32% with 1.9 million followers. Harsh grew by over 200% on Instagram and crossed 1 million subscribers on YouTube in August alone

The two initiatives have been launched to help homegrown businesses rise and shine in enabling an Atmanirbhar Bharat

The brand will ride on Agerwal's social media following through engaging content

Popular among the young, digitally savvy cricket fans, these comedians and artists will present Live cricket action in a fun, engaging and relatable manner for IPL fans