YellowBulbs aims to partner with agencies, publishers and brands, with emerging technologies to create more effective branded content, content-led IPs and collaborating with distribution networks

The consumers have to post a video doing 30 push-ups, tag three of their friends to participate and earn their cake in a jar

As Senior Vice-President - Content and Brand Solutions, Narayanan will report to CEO, Neena Dasgupta

The 3D animation film created by Delhi-based branded entertainment agency Humour Me captures the essence of the brand's ideology by revolving the storyline around the brand mascot and how he relentlessly chases something that he wants and succeeds towards the end despite all odds

Rannvijay Singh, Karanvir Bora and Varun Pruthi join Idea 4G #IndiaKaLiveNetwork campaign on social media

The web series made by TVF's Screenpatti is a story of five friends that go on a reunion road trip

A content initiative conceptualised by Brave New World for Reliance Retail's fashion retail brand honours a woman's softer strengths: her loving nature, her graciousness, her elegance, her willpower, her tact, her drive

Gul Panag, Parul Gulati and Mehek Thakur portray powerful women achievers in the video released on March 8 on Girliyapa. It will also be shown at the United Nations Commission on the Status of Women, an annual event in New York City

Vogue curated edit of the latest fashion trends and the pieces a customer should own are available on Flipkart platform

To break the perception that women can't be the ‘bro' in a group, McDowell's No.1 launches a short film in association with Filter Copy

The initiative kicks off with a series of three films ending with call-to-action where every parent receives a set of 26 Letters of Courage on their WhatsApp on giving a missed call. In addition, the brand has especially created an Amazon Alexa skill

Along with TV, the short films will also be available on mobile and laptop on Tata Sky from March 9

Gareth Flood, CMO, Shell Lubricants, shares with BuzzInContent.com how video content improves customers' operations and livelihoods rather than just talking about products

The new vernacular languages support team includes writers, proofreaders and voice-over artists who are based across three offices - Delhi, Bangalore and Mumbai

This marks Amazon.in's first online association with any digital storyteller. The web series integrates the messaging of all the three brands in the storyline. Amazon.in is the presenting sponsor. The series has been powered by Butterfly Ayurveda. Pipa • Bella is the associate sponsor

Launches Alcohowl, the first in a series of new IPs. Alcohowl will be present at two levels, as a digital platform creating custom content for consumers in the form of an e-magazine and branded videos and as an on-ground experiential platform providing curated experiences through special events and activities

Shadra will be based in Mumbai and report to Deepak Singh, Chief Creative Officer. She has worked with agencies such as Grey Worldwide, JWT, Leo Burnett, Dentsu India Group and The Social Street

Fully localised, the Spotify experience in India brings to brands an incredibly engaged audience