BuzzInContent spoke to publishers, brands and branded content experts to find out the thought process that goes on while any branded content piece is created

Launching on March 21, the show will be available on Voot and Being Indian

In the show, these women embark on a journey of inside-out transformation, championed by the power of well-fitting intimate wear

The campaign talks about consent while playing Holi, as not many people are comfortable around colours being applied to them. The tagline says – ‘Holi Khushiyon ka tyohar hai, zabardasti ka nahi'

This list of content brings about narratives, characters and situations that represent women in a more accurate manner, breaking stereotypes and taking charge

This year, the brand has taken its music property a step ahead by bringing out original compositions with Armaan Malik (Hindi), Arko Pravo Mukherjee (Bengali), Mahalaxmi Iyer (Tamil) and Siddharth Mahadevan (Telugu)

We speak to influencers curated for Myntra Style Squad- which is an organised setup created to engage with audiences on the platform

The wellness chat show will host a wide range of celebrity guests and is centred around physical well-being

They will together provide a platform for influencers to transition to creator first digital communities in the metaverse, spread awareness about the potential for blockchain applications like NFTs in everyday life, and help fans gain exclusive access to their favourite personalities

The campaign is being marketed across Viacom18 platforms, including Colors, Colors Marathi, Voot and the network's social media handles

Anvita Arora, Anuj Rai, Ishan Naman Sinha and Parikshit Vivekanand have joined the content studio's team

In her role at MullenLowe Lintas Group's branded and original content division, Niranjana will be responsible for identifying and creating content opportunities for brands

The audio documentary highlights the originality of different textiles like Tussar, Ikat, Banghej etc, and how these weaving techniques have influenced the new collection of paints

The brand developed a filter through which users and influencers were able to decide the ending of its latest TVC that featured actor Kartik Aryan

The Raid Night will be streamed every Friday from 10 pm till 12 am, starting March 11

The multi-starrer digital films from the higher EdTech platform, streaming on SonyLIV, aims to bring out the real-life journeys of select upGrad alumni

As part of the new campaign, in a video Pednekar shares anecdotes on the deeply ingrained traditional gender roles and the expectations which exist in dating

Gautam Madhavan, Founder and CEO, Mad Influence, writes about how women have come to dominate the influencer sphere for a variety of reasons