Asif Upadhye, Director at SPRD, writes how like everything else, there is also a dark side to influencer marketing that brands need to watch out for

Mukherjee will be based in the Gurugram office and oversee business development for Yaap's influencer marketing vertical across India and will report directly to Irfan Khan, Partner at Yaap

The report revolves around how changing internet usage of consumers have led to more users access in local languages

Before taking over the role of Director of Pollen, Sethi spent 18 months in FoxyMoron, running the data and insights department across all client partners

The individual sessions scheduled between July 11 and August 31, 2020, will be conducted live on Havells' social media platforms

The initiative has been launched in collaboration with digital food network India Food Network (IFN), GroupM's Essence and Motion Content Group, and digital agency 22feet Tribal WW

Roposo seems to be favourite amongst the upcoming apps and 18% influencers have created a profile there already followed by 5% on Sharechat and 1% on Chingari

Under the initiative, all RJs came together and shared their childhood golden moments, where they hesitated to drink Haldi milk

The anthem in association with Universal Music Group and Brands (UMGB) has been composed and sung by Vishal Mishra and written by lyricist Manoj Muntashir

The company was facing a lifetime low in its sales in the week of April 27-May 3. With the launch of the campaign #Crustflix on April 30, the brand fetched roughly 13% week-on-week growth in May and June. Traffic to Instapizza's website increased by 15x in May

The feature will allow consumers to shop products that are part of videos without moving away from the video interface, leading to a seamless, natural and content-to-commerce experience

Chef Vicky Ratnani will create quick dishes using Goldiee spices and ingredients selected by the audience through a digital poll

Jeep has also launched a film around Kartick Satyanarayan, Co-Founder of Wildlife SOS, an NGO that rescues and rehabilitates wild animals. Satyanarayan's life revolves around heading into the deepest jungles in his Wrangler to search, save, and conserve India's rich heritage

The show features musicians - Harrdy Sandhu, Jassie Gill, Indian Ocean, Javed Ali, Jeet Gannguli and Revanth, travelling across six cities to collaborate with local artists, experience the culture and music, and perform in mega concerts

The show by Flipkart Video is aimed at addressing the need of the hour - busting misinformation and helping people see the difference between real and fake

The anthem sung by Kailash Kher and Shankar Mahadevan underlines some of the greatest achievements and innovations of the nation in the field of science, technology, health, defence etc.

Zoo Media is a media network that owns seven agency brands, including the flagship digital agency FoxyMoron. The Rabbit Hole is Zoo Media's video content solutions agency

FilterCopy has launched a new Instagram-first format called ‘FilterCopy Mini', which will focus on telling short, relatable stories in just under a minute