Shortlists announced for Rising Star Awards 2021 [VIEW]

BuzzInContent Bureau

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Shivani Kamdar, Head of Content, SoCheers, writes that empathy, brand love and community building are three themes around which brands have been building their content to keep the engagement game on during these unprecedented times

By BuzzInContent Bureau | May 26, 2021
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The campaign executed by Logicserve Digital showcases everyday moments where people from all walks of life are contributing towards fighting the pandemic in their own capacity

By BuzzInContent Bureau | May 26, 2021
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In February this year, ASCI had released draft guidelines aimed at enabling consumers to easily recognise promotional content on digital platforms. BuzzInContent lists the draft guidelines in the form of pointers as well as the doubts and suggestions raised by stakeholders

By BuzzInContent Bureau | May 25, 2021
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The brand has collaborated with Himanshi Khurana for the Punjab market, Pranitha Subhash for South, Priyanka Sarkar for the Bengali-speaking audience and Hruta Durgule for Marathi speakers

By BuzzInContent Bureau | May 25, 2021
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Ungeek is a series of colourful, simplified, easy-to-absorb, insight-driven research reports and thought pieces for modern marketers

By BuzzInContent Bureau | May 25, 2021
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The series will be launched on Bhat's channel ‘Honestly by Tanmay Bhat' and will feature Prateek Singh, Founder of LearnApp.com, in the role of Tanmay's financial tutor. The video series will be live on the YouTube channel from June 7

By BuzzInContent Bureau | May 25, 2021
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The platform is used by over 45 top brands and agencies, including Huawei, Wipro, Pomelo, Fresh, Omnicom, Dentsu and We Communications. The company tracks more than three million influencers across Instagram, Facebook, YouTube, and TikTok

By BuzzInContent Bureau | May 21, 2021
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Addressing questions around the usage of such devices, the brand partnered with comedian, writer and YouTuber Rath to launch its 'Mast aadmi' campaign for its Mi Robot Vacuum Mop-P

By BuzzInContent Bureau | May 21, 2021
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Any user can search for and create a list from hundreds of thousands of celebrities, macro, micro and nano influencers for free across Instagram, YouTube, Twitter, Facebook and blogs

By BuzzInContent Bureau | May 20, 2021
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The brand reiterates the idea of challenging stereotypes, of being different without really being slotted in any one category, in a very distinct and unconventional manner

By BuzzInContent Bureau | May 19, 2021
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The campaign focuses on the tactile and emotional appeal of electric vehicles and conveys the experience of hassle-free travel covering longer distances and to remote locations or even short weekend day trips

By BuzzInContent Bureau | May 19, 2021
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Launched on Amway's 23rd anniversary in India, the campaign aims at spreading awareness on how the right nutrition can help in building a healthy lifestyle

By BuzzInContent Bureau | May 19, 2021
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The brand educates people about good quality sleep to tackle Covid-19 anxiety and help improve the efficacy of the vaccine

By BuzzInContent Bureau | May 19, 2021
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Before this, Hakim was General Manager at GroupM, where he headed the media mandate for Dell in India

By BuzzInContent Bureau | May 19, 2021
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The brand aims to bring alive the invincible impact of memories in our lives. It emphasises that memories not only exist in the past but can also be the driving force that motivates one to move forward in life

By BuzzInContent Bureau | May 17, 2021
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The content division of Mediabrands India has been integrated with MBCS India, which will soon announce its leadership and structure

By BuzzInContent Bureau | May 17, 2021
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The Covid context and global salon lockdowns have underscored the importance of hair experts in our lives. The digital series hopes to touch the global hair community to upskill and inspire them

By BuzzInContent Bureau | May 17, 2021
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The campaign has been conceptualised by Chimp&z Inc. The Instagram Reels, made by influencers Karan Sons, Neel, Vivek Menon, and Supriya, uses humour to emphasise the daily interactions with mothers in the kitchen while cooking

By BuzzInContent Bureau | May 17, 2021
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