The weekly column Content & Culture by Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting examines the fairly known and yet loosely defined ‘feeling of home' used in branded content initiatives

Speed Dial is the first in a series of short films set to be released by 8 PM Premium Black Music CDs, as part of the brand's strategy to collaborate with creators in the music and entertainment space, given its immense popularity, reach and alignment with the brand

The campaign ‘Yeh Yaarana Pucca Hai' is launched as part of a bigger initiative, ‘Banaye Har Raah Aasaan', where JK Cement achieved a historic feat by building 251 ramps in one single day across the districts of Jaipur, Rajasthan on August 5, 2021

OMG Content will oversee the strategy and execution of the influencer marketing campaign for the brand's digital platforms and touchpoints

The platform will offer features of spell check, grammar check, headline generation, plagiarism checker, panel testing and tonal and emotional analysis checker, all in one place

The report states that brands have started using influencer marketing more seriously with 54% of the influencers claiming that they have collaborated with up to five brands in a month

The team of reporters from EconomicTimes.com, and experts from CoinSwitch Kuber among others, will break down the jargons and bring simplicity for people to understand the crypto world

Naiyya Saggi, Founder and CEO of BabyChakra, will join MyGlamm as Co-founder and President. She will spearhead the mom-baby vertical and build the overall community vertical for the group

The show comprises 11 episodes, honouring around 20 young geniuses in the age group of 6 to 15 from different fields such as performing arts, academics, technology, and sports to name a few

Season 6 showcases the enriching journey of a young couple faced with an unplanned pregnancy and eventually taking a leap of faith into parenthood

The brand is collaborating with inspirational voices of change such as Paralympic sports champions Deepa Malik and Manasi Joshi, shuttler Saina Nehwal and national football team captain Sunil Chhetri to lift consumer spirits with the new campaign

Brands put their best foot forward to celebrate India's 75th Independence Day amid these trying times and stand in solidarity with a Covid-weary people

The #LeaveAMark campaign was about celebrating women's accomplishments and their efforts that have made a difference

The pan-India survey that included metros and tier 1, 2, and 3 cities across 200+ influencers shows ~89.5% influencers witnessed a dip in engagement on their content since ASCI's guidelines went live

Premiering on August 13, the show will be aired every Friday at 7pm on MTV. The aim is to build newer touchpoints and strengthen the brand's resonance with target audiences

The goal behind the mandate is to use digital platforms to drive greater engagement with users and create financial awareness at a time when more Indians are investing in financial assets than ever before

Ramya Ramachandran, Founder & CEO, Whoppl, puts down a checklist brands and agencies must follow in order to collaborate with genuine influencers

BharatBox will work towards providing solutions such as television advertisements, influencer-generated social media content, branded content, interactivity and surveys to seek real responses from consumers about new launches via influencers, and e-commerce integrations encouraging direct purchases from audiences