Delhi pollution is becoming a hindrance for runners in the city. Ahead of the Apollo Tyres Marathon, the organisers have come up with a social media contest, where people have to post a video or picture on Facebook and Instagram with hashtags #GoTheDistance #ATMCMStepUpChallenge, of climbing 100 steps for the next seven days

The new campaign is a part of the travel etiquette series launched by ixigo and is aimed at raising awareness on things to keep in mind while travelling

Along with brand ambassador Shahid Kapoor, Reebook India employs Pilates trainer Namrata Purohit and others for its social media outreach

The digital property is built on the proposition of approaching life with the zest and enthusiasm of a child and to live in the moment, free from worldly worries

Both albums have been released globally on multiple platforms such as Apple iTunes, Spotify and YouTube

With pollution levels almost reaching an emergency state in Delhi, the brand found it an apt time to launch its smart air purifiers and created instant awareness through influencers who posted videos about the product

The campaign ‘I live the metro life' is conceptualised and executed by Lowe Lintas in collaboration with a local band, Masala Coffee. The video showcases how Kochi1 Card has become an important part of the day-to-day lives of Kochi locals

The digital content company Dharmatic Entertainment strategically placed the brand's premium cars in the recently released action-packed film on the OTT platform

In the #GentleMenInYou campaign, Khurrana is seen narrating a heartfelt poem against gender stereotyping, urging viewers to recognise the gentleman in their lives

These influencers asked fans to share their own stories of family and Diwali, and how their favourite person added colour to their lives

In a category like personal care, where brands spend huge amounts on bigger influencers to promote their products, using micro-influencers was a smart move from an FMCG giant like ITC. The kind of reach the brand has fetched is on a par with any macro and expensive influencer marketing strategy

Social media influencers and content creators tend to engage more with their audience while bringing credibility to the table. Bhuvan Bam has been endorsing Beardo's product range since last year and has fetched massive reach and engagement through various content formats, at times, more than TV or Bollywood celebrities

The brand sprang a surprise on Pandey's 21st birthday and gifted her brand's products, photographs, toys and other things. Ananya posted a video of the surprise gift on social media, which eventually the brand amplified and garnered more than nine million views

Partners with four self-standing women from diverse fields to talk about their professional journeys and what it takes to build and own their narratives every single day

With 28 mn followers on Instagram, Leone invited all makeup artists to be part of a campaign and secured a reach of 14 mn with over 5.5 lakh views on the video she posted

The initiative includes a quirky, news-broadcast style digital video; an educational microsite with information and tips on how to save water in a personal capacity; and a pledge campaign on social media

The #FreedomHair campaign disseminates the message that open hair symbolises freedom and showcases endless opportunities life offers

Hashtag campaign #StartWithStarters in the form of a dance challenge has fetched more than 8.5 billion views since launch