The campaign consists of a music video. The company urges people to watch it, make their own video using the soundtrack and post it on social media
By BuzzInContent Bureau | October 05, 2020The brand launched the campaign #KuchNahiDikhega in association with Kings XI Punjab. The campaign hashtag trended for more than four hours. The campaign went live at 6:45 pm on September 20 and the tweets kept on coming in till 1am
By BuzzInContent Bureau | October 01, 2020This partnership was created by Wavemaker. While exploring the locales of Rajasthan, the duo created unique content with videos and posts, blending key features of the bikes as they shared their tales and stories
By BuzzInContent Bureau | October 01, 2020Trying to build a deeper connection with the audience through topical marketing, this non-intrusive contextual marketing with relatable content, when the IPL matches are on, seems to have struck a chord with cricket fans
By BuzzInContent Bureau | September 30, 2020In the 30-minute video episodes, influencers and artists will speak about their forte and perform acts to present the audience with a blend of audio and visual food for thought
By BuzzInContent Bureau | September 28, 2020In the campaign conceptualised by Grapes Digital, Mankind Pharma shows the story of a pharmacist who falls ill and a small kid gets medicine for him, giving the message how we should care for the people from the profession
By BuzzInContent Bureau | September 28, 2020The series launched in Gujarati is written and directed by Manan Desai, Co-Founder of The Comedy Factory, and conceptualised by Sideways
By BuzzInContent Bureau | September 28, 2020Do Your Thng opened the campaign brief to DaMensch users. The collaboration was with male creators from photography, fashion, lifestyle and grooming. Each creator developed a content piece relevant to their profile and audience, which was shared on social media
By BuzzInContent Bureau | September 25, 2020Launched by US influencer marketing firm Izea Worldwide, Influence+United is bringing influencer marketing companies to offer brands, marketers exposure to over 3 billion citizens and geographical expertise for multi-continent brand organisations
By BuzzInContent Bureau | September 25, 2020The brand did a rapid-fire video with Kareen Kapoor and Saif Ali Khan. Through the influencer collaboration, the brand garnered over 4.7 million reach in a media value estimated between Rs 30-40 lakh
By BuzzInContent Bureau | September 25, 2020Fans in specific markets can get rewards and in-game prizes with the purchase of Mountain Dew products. Mountain Dew is official beverage sponsor of PubG Mobile Pro League Americas, PubG Mobile World League, PubG Mobile Global Championship 2020
By BuzzInContent Bureau | September 25, 2020Deswal previously served as VP, Global Growth and Marketing at Unilodgers (world's largest student housing platform) and Head, Growth and Marketing at Times Internet for news and gaming business
By BuzzInContent Bureau | September 25, 2020Draws significant investment from Pawan Munjal, DCM Shriram Promoters Family Office, SAIF Partners, Twitter, Lightspeed Ventures and India Quotient in the new round of funding
By BuzzInContent Bureau | September 25, 2020The film conceptualised by Lowe Lintas is in continuation of the Born Colourless campaign, which was launched through a manifesto on World Anti-Racism Day (March 21) last year
By BuzzInContent Bureau | September 24, 2020The campaign aims at creating much-needed awareness around the condition and ways to manage the symptoms using a holistic and clean lifestyle. It has created open conversations where women are sharing their experiences and insights about managing PCOS
By BuzzInContent Bureau | September 23, 2020The collaboration with Colgate is a part of Zee5's influencer-led, content marketing tool Ampli5
By BuzzInContent Bureau | September 23, 2020Tropicana's new campaign brings about a clear distinction between people who are doers and people who just talk, thereby celebrating the genuineness of the young generation
By BuzzInContent Bureau | September 21, 2020The record was created on the Rs 1,000+ crore noodle brand's 10th anniversary, which has seen a growth of more than 50% in the year FY 2020-21
By BuzzInContent Bureau | September 21, 2020