The anthem written by Prasoon Joshi and composed by AR Rahman is looking to drive behavioural change on water and hygiene issues plaguing the country

The campaign is executed by Filter Coffee Co. using a mix of macro, micro and nano influencers

The video ‘Baap Beta Aur KBC' directed by Deepak Mishra features Naveen Kasturia and Rajit Kapoor

To create the film, the brand's creative agency Howl reached out to brand loyalists via social media to gather user-generated videos and stitch them together. Brought alive by Roshan's voice, the film surpassed six million+ organic views on YouTube in a month

Prior to his stint at Daredevils, Dua served as the Asia Director of Octagon, a leading sponsorship consulting practice, consulting for Beijing Olympics and ideating and executing the Test event for 2008 Olympics — World Cup of Gymnastics

The campaign garnered over 104+ million impressions, 27.7+ million views and 1.1+ million engagements. The call-out by YouTubers, along with links mentioned in the description, resulted in 30K+ comments and over 8k+ website visits to buy Viroprotek's range of products

News18 Network will create a show ‘Young Genius' that will air on TV beginning in January and ending in March 2021. Times of India has launched a #KeepLearning campaign that will offer innovative, engaging and informative content for young students

The consumer engagement initiative ‘My Singapore Connect' will feature renowned talents from both the countries, bonding over their passion for culinary, film making, music and comedy

The short film's plot is centred around the spirit of resilience of 28-year-old Pooja and how she helps sustain as many households as possible through the hardships of the pandemic via her dairy venture

The film conceptualised by Autumn Grey and Utopians portrays a ‘slice-of-life' event to highlight the spirit of generosity in action and highlights what this festival has always stood for — selfless and unmeasured giving

It curates simple, engaging, youthful and bite-sized content in various formats such as videos, articles, infographics, comic strips and quizzes

Conceptualised in-house, the film has garnered over five million views on YouTube and other channels. It has been shared over 20,000 times on Facebook within three days of its launch on digital platforms

During Durga Puja, the initiative witnessed a female priest perform the rituals in one of the pandals set in Kolkata. The morning prime time male Big RJs of Kolkata were replaced by female RJs. Big FM RJs also invited listeners to share their stories of reversing patriarchy

According to the content marketing agency Sheeko, the brand reached more than 90 lakh people in an estimated media value worth more than Rs 25 lakh

The video campaign #SmileWalaDiya has a contest where people will be encouraged to share how they will delight their friends this Diwali. The film has been co-produced by Schbang Motion Pictures and Happy Monk

The mother-daughter duo prepared food for each other and talked about life in the videos while weaving the brand in the story that didn't blatantly promote it on the face of the consumers

Written in both Hindi and English, the e-book offers an interactive experience with clickable links to instructional videos that demonstrate how the dishes are made

According to the report, influencer marketing also comes with certain risks—85% of FMCG companies have had their brand negatively impacted due to an association with an influencer, with almost a quarter (24%) of these companies claiming to have been adversely affected multiple times. Shockingly, 25% of FMCG companies report losses between $100,000-$250,000 from a negative influencer experience