Ambika Sharma, Founder and MD, Pulp Strategy, writes that if your Instagram effort is not paying off, then blaming the complex algorithm for leaving your brand out is counterproductive. She suggests some tips that can help brands with their content marketing strategy on Instagram

The digital campaign aims to free Ayurveda of its complexities and enable millenials to make it a part of their everyday life, and live a holistic lifestyle

The film was launched on the occasion of International Organic Day on September 22

Sayani Gupta, Bani J, Kaneez Surka, Ayush Mehra, Yashaswini and Anwesh Sahoo will facilitate unfiltered, meaningful conversations around dating truths in India

HT Brand Studio created a short web series ‘Friday Finance' for the brand. The series revolves around three old-time friends who catch up every Friday and talk about jobs, relationships, future plans, and, most importantly, finances

The industry is expected to grow at a CAGR of 25% till 2025 to make it a Rs 2,200-crore industry, predicts the India Influencer Marketing Report

The strategic partnership aims to educate women about important topics for self-help, while creating various avenues for them to become financially independent and monetise through social commerce

Meethika has an engagement rate of 32% with 1.9 million followers. Harsh grew by over 200% on Instagram and crossed 1 million subscribers on YouTube in August alone

The two initiatives have been launched to help homegrown businesses rise and shine in enabling an Atmanirbhar Bharat

The brand will ride on Agerwal's social media following through engaging content

Popular among the young, digitally savvy cricket fans, these comedians and artists will present Live cricket action in a fun, engaging and relatable manner for IPL fans

As part of the association, WhizCo plans to add at least 1,000 influencers and content creators to the Josh app fold

For the campaign, the platform has taken on board tennis player Sania Mirza as its India explorer

In the latest episode of the podcast ‘The Varun Duggi Show', Kaushal chats with Varun Duggirala about social media, life as a content creator and digital detox

The cookery show is in the form of a fun and interactive weekly webisode, where Goodtime's digital audience will pick a dish or an ingredient of their choice through a poll. Using the Blue Tribe products, Chef Anahita will accept the challenge to cook dishes

Premiering on September 18, the documentary will give viewers an overview of the production of Tata Nexon EV and the company's plan to drive positive change

The series revolves around the story of a young chef and his struggles in Delhi and Mumbai, where he sets up a home kitchen and delivery business. The content strategy was crafted to keep the kitchen with all essential appliances in all their glory, and food and love between families as a central theme

The campaign was conceived by Lowe Lintas Delhi and produced by Lintas C:EX. HP also released a short film embracing true-life incidents of everyday people who have used the power of technology to accomplish their dreams in real time