Raghav Bagai, Co-Founder, Sociowash, writes about the massive engagement that brands can derive by jumping on the bandwagon of meme marketing but if done the right way
By BuzzInContent Bureau | September 15, 2021The online delivery app has partnered with Zee5's upcoming movie ‘Helmet' and AtlBalaji's web series ‘Cartel' to promote its ultra-fast grocery delivery offering within 19 minutes
By BuzzInContent Bureau | September 15, 2021This latest initiative is an extension of the brand's recipe-integration campaign to build awareness about Alpenliebe Juzt Jelly as an active ingredient in home dessert recipes, to bring alive the brand's positioning of ‘Family Mein Masti Chali'
By BuzzInContent Bureau | September 14, 2021The video with the theme ‘Struggles of Being in Your Early 20s' is targeted at Gen-Z
By BuzzInContent Bureau | September 14, 2021A first in the sexual wellness category, Skore and Isobar banked on Clubhouse's popular club, Dark Room, hosted by content creators Santu Mishra and Aishwarya Subramanyam, who speak on taboo topics. They together created a room ‘Sleepless with Skore' on August 8, which had more than 1000 people joining for the two-hour session
By BuzzInContent Bureau | September 13, 2021This new film conceptualised and executed by Jugaad Motion Pictures is part of Tinder's initiative with a resources centre, www.letstalkconsent.com, to encourage discourse on consent, in partnership with Yuvaa and Pink Legal
By BuzzInContent Bureau | September 10, 2021The program outlines opportunities for content creators to receive funding in the form of cash rewards
By BuzzInContent Bureau | September 09, 2021The men's fashion and lifestyle brand has launched its first UGC-contest #HeroNahiVillain hook-step challenge, which encourages users to send their versions of the Hero Nahi Villain hook step
By BuzzInContent Bureau | September 08, 2021Classplus eyes the 340 million user-community on ShareChat and Moj to build a stronger teacher-student connect
By BuzzInContent Bureau | September 08, 2021While it is expected of education brands to create content on such an occasion, other players also took Teacher's Day as an opportunity to engage with consumers. BuzzInContent lists its favourite campaigns
By BuzzInContent Bureau | September 07, 2021With celebrity features in every edition along with interviews, editorial lookbooks, industry scoop, international perspective and expert opinions, ‘Blogazine' is an editorial assemblage designed and curated to keep readers interested through focused content
By BuzzInContent Bureau | September 03, 2021Jha will now lead the live commerce and shoppable videos platform's brand and content marketing functions
By BuzzInContent Bureau | September 03, 2021The campaign initially featured Bollywood actor Shah Rukh Khan. To amplify the message and the newly created song, the brand collaborated with influencers Rithvik Dhanjani, Gauhar Khan and Awez Darbar who dared followers to recreate the video
By BuzzInContent Bureau | September 03, 2021Pepsi has launched a set of golden cans and packs inspired by Money Heist, leading up to the virtual fan party in October 2021 for all series fans
By BuzzInContent Bureau | September 02, 2021These stories have been narrated by the warriors themselves. #AgentofSafety is part of Har Ghar Surakshit, a public awareness initiative by Godrej Locks to make people safety conscious
By BuzzInContent Bureau | September 01, 2021The anthem has been facilitated in partnership with BookMyShow. The music for the song has been composed and produced by Sickflip
By BuzzInContent Bureau | September 01, 2021The Groupe consolidates its content production arm under Shah. The Groupe also elevates Akshay Multani to Executive Producer, Prodigious and appoints Deepak Bulchandani as Head of Brand Partnerships at Content Factory
By BuzzInContent Bureau | August 31, 2021In episode 6 of BuzzInContent's monthly chat show Content Conversations, MG Motor's Udit Malhotra, Rumi Ambastha of The Man Company, Ramalingam Subramanian of CoinDCX, Pratik Gupta of FoxyMoron and Prashanth Challlapalli of Gravity Integrated talk about the importance of having a full-fledged content strategy and how to devise one that drives business goals
By BuzzInContent Bureau | August 30, 2021