‘Behind the Mask' is a social awareness five-episode video series by Condé Nast India and Myntra. The series will be showcased on TLC, TLC HD and Discovery Plus with a call-to-action that benefits Indian ‘karigars' (craftspeople)
By BuzzInContent Bureau | August 12, 2020The 2020 Content Strategy Report states that content should be part of the culture, can drive behavioural changes and be contextual
By BuzzInContent Bureau | August 12, 2020The journey of three Porsche owners is captured through individual video episodes, each discussing personal beliefs, values and the chosen path in life
By BuzzInContent Bureau | August 11, 2020The asset development studio already has a roster of projects in the pipeline, some for Tilt's existing clients and some new clients exclusively on board
By BuzzInContent Bureau | August 10, 2020Most recently, on Raksha Bandhan, for its sweets range, Mother Dairy associated with actor and social media influencer Jannat Zubair. In the video, Jannat and her brother Ayaan played the ‘Balloon Laughter Challenge', adhering to the brand positioning of #RishtonKaSwadBadhaye
By BuzzInContent Bureau | August 10, 2020POPxo founder Priyanka Gill joins MyGlamm as Co-Founder. Together, MyGlamm and POPxo aim at an annual revenue of Rs 400 crore by December 2021
By BuzzInContent Bureau | August 07, 2020The content marketing activity fetched earned media worth Rs 4.2 million, and a 225% growth in engagement across platforms
By BuzzInContent Bureau | August 06, 2020The challenge, offering exciting rewards worth Rs 1,500,000, has amassed over 5,000 registrations so far
By BuzzInContent Bureau | August 06, 2020Bolo Indya aims to empower content creators by enhancing personalisation and recommendation engine, develop language evangelists and strengthen the team
By BuzzInContent Bureau | August 06, 2020The Hyperlocal Content Distribution Network gets a new Business Head, a Growth Head, a Brand Head, a Head – App Partnerships and a Network Rollout Head
By BuzzInContent Bureau | August 05, 2020Nykaa TV (the video platform for Nykaa) recently grew its YouTube subscriber base to 1 million subscribers
By BuzzInContent Bureau | August 05, 2020The song will be supported by a UGC campaign #TuMeraNo.1yaar to share virtual hugs with each other that aimed to clock over half-a-million hugs leading up to Friendship Day on August 2
By BuzzInContent Bureau | August 03, 2020Within 48 hours, the videos garnered an engagement of more than 2.7 million on social media
By BuzzInContent Bureau | August 03, 2020The song is built on an insight that 87% consumers are missing their friends immensely while at home
By BuzzInContent Bureau | August 03, 2020Olay collaborated with Kusha Kapila, Dolly Singh and Srishti Dixit, where the trio created humorous snackable content and integrated the brand in it without disrupting the video consumption experience
By BuzzInContent Bureau | July 31, 2020Whisper has collaborated with several female influencers to talk about their stories how they move ahead in life, do things of passion, follow dreams, live regular lives even during periods. The brand will feature one story every Sunday on its social media handles
By BuzzInContent Bureau | July 27, 2020The live-stream event marked the five-year extension of Kia's Global Brand Ambassador partnership with Nadal
By BuzzInContent Bureau | July 27, 2020It has also announced the launch of an OTT platform, Stage, which will produce original content in local dialects such as Haryanvi, Rajasthani, Bundelkhandi, Bhojpuri through art forms such as comedy, folk, poetry, storytelling and motivational content
By BuzzInContent Bureau | July 27, 2020