Ashwin Suresh and Anirudh Pandita, Founders of Pocket Aces, will continue to remain shareholders and members of the Board of Directors of the Company, while running Loco, the game streaming platform incubated at Pocket Aces, which was recently spun-off into a separate entity

The virtual fashion show had Zivame women walking the ramp from home featuring collections across lingerie, shapewear, activewear and sleepwear

The campaign that targets male working professionals, talks about how working from home during this pandemic has redefined our work lives, especially the way we're dressed through those endless video calls all day

Agencies that are registered with the programme can get full access to Qoruz influencers, and also enlist and onboard their teams

Abhishek Aggarwal, Co-Founder and CEO, Trinity Gaming, writes that of all influencers, gamers are known to have the best audience engagement. Content creators play games and entertain their audience. Their fan base is largely between ages 15 and 30, which is the most targeted demographic in advertising

Content writers, marketers, copywriters, content marketers and digital agencies can optimise their content for the best possible impact using this feature by getting inputs from 10 stakeholders at once

The agency has positioned the unit as a ‘by invite' only club that permits creators that match the ethos of the agency. It is offering creators an in-house studio set-up, post-production perks, commitment to handle all legal aspects and the youngest creative team to back the content being created

The property aims to create a community which bonds over easy-to-cook recipes and the love for fresh meat and fish through bite-sized Instagram videos

Organised on Insurance Awareness Day, the session was conducted by actor Tisca Chopra. Suresh Badami, Executive Director, HDFC Life, Dr Anupam Sibal, Group Medical Director of the Apollo Hospitals Group and Lisa Ray, actor, model and author took part

This campaign conceptualised by Leo Burnett Orchard sends the powerful message that recognising the LGBTQ+ community does not necessarily equate to true acceptance

In Episode 4 of Content Conversations, BuzzInContent caught up with Gaul to talk about filmmaking for brands, unscripted branded content, his views on the growth of content marketing in India, advertiser-funded programmes, ROI through content and various other things

Encubay works with women-led businesses across India and globally to provide mentorship, expert access, business resources, trusted offerings, fundraising assistance and corporate connections

For the second consecutive year, Gillette India will support barbers and their families by providing a Covid-19 health insurance cover up to Rs 1 lakh

In a month-long campaign, the brand has collaborated with music streaming platforms and taken on board 50 influencers, including Hashneen Chuahan, Sanjana Singh, Shezali Sharma, Rehmat Rattan. The influencers are known for their lip-sync, transition and dancing videos

The campaign features Harbhajan Singh, Harshvardhan Rane, Abhinav Bindra, Prince Yuvika Narula, Ranvijjay Singha. It partnered with Marathi actors Adinath Kothare, Siddharth Chandekar, Shashank Ketkar. Shine Shetty, Nikhil Siddhartha, Makapa Anand have been brought in for Kannada, Telugu and Tamil audiences

Composed by Shankar Mahadevan, who has sung the song with his sons Shivam and Siddharth and Harshdeep Kaur, the anthem penned by Tanishq Nabar encourages people to get vaccinated

The music video features Indian rap artists Meba Ofilia, Siri and Dee MC, celebrating a new generation of women who embody the spirit of empowerment

The digital campaign #WeWillTakeOffAgain is a direct message from the elder generation, applauding and encouraging the fervour of the young and motivating them to keep moving ahead against the odds