It asked its TG to create a plate of food rangoli on Insta Story and share using Fortune Foods' 45 stickers, which included branded GIFs and messages related to sweets and snacks. The campaign was amplified by macro-influencers and organically picked up by micro-influencers
By BuzzInContent Bureau | February 11, 2021MX Player is the first homegrown platform to introduce interactive narratives as a product innovation, where viewers can decide the course of the story
By BuzzInContent Bureau | February 11, 2021The three-episode web-series ‘The Office Canteen' features multiple prominent influencers and is a humorous take on workplace canteen situations
By BuzzInContent Bureau | February 11, 2021Hosted by RJ Naved of ‘Mirchi Murga' and featuring celebrities such as Ranveer Singh, Bhuvan Bam, Harbhajan Singh, Nushrat Bharucha, Aparshakti Khurana, Vijay Varma, Nidhi Singh, Sumit Vyas, it premiered on February 7 and will air every Sunday at 10:30 pm
By BuzzInContent Bureau | February 08, 2021Conceptualised and executed in partnership with its creative partner Digitas India, the idea is to create a progressive narrative around boAt's Make-in-India initiative and using their global platform to show the unique creativity that hides in our country
By BuzzInContent Bureau | February 05, 2021The insurance company collaborated with poet and caregiver Priya Malik for a poignant tribute, ‘NayaNazariya', to shed light on the selfless devotion of caregivers everywhere
By BuzzInContent Bureau | February 05, 2021This campaign is refreshing because its aim is to spread awareness about the core objective of Urban Company — everyday services provided at users' doorsteps through influencer marketing. The influencers' friendly banter, and them sharing a slice of their lives, adds to the campaign's entertainment factor
By BuzzInContent Bureau | February 05, 2021The app will allow brands to discover and engage with influencers to execute and monitor media, brands, product and sales campaigns
By BuzzInContent Bureau | February 03, 2021The video intends to educate people about how to save tax with health insurance plans, which is crucial and seasonal in the last quarter of the financial year
By BuzzInContent Bureau | February 03, 2021The campaign conceptualised and executed by BC Web Wise aims to spread awareness about the importance of the right type of wiring to avoid major mishaps
By BuzzInContent Bureau | February 03, 2021The agency will focus on building their micro-commerce capabilities on top of their existing e-commerce offerings to drive sustainable growth for existing and prospective clients
By BuzzInContent Bureau | February 03, 2021The campaign executed by Innocean Worldwide was aimed at keeping in constant touch with its audience and create engaging content to strengthen the connect Hyundai enjoys with its followers
By BuzzInContent Bureau | February 03, 2021Samsung will also unveil the ‘Galaxy Creators Lounge' for the first time in India, giving creators access to latest Galaxy devices for content creation
By BuzzInContent Bureau | February 01, 2021He will report to Puneet Singhvi, President, Digital and Corporate Strategy, Network18. Before Moneycontrol, he was at Times Group where he was Business Head for ET-Grey Cell/ET for over five years
By BuzzInContent Bureau | February 01, 2021While some of these posts incorporated the sauces as part of their recipes, others have shared personal anecdotes. These influencers seamlessly speak of the products in their personal stories, not making it seem like a blatant promotion of the brand
By BuzzInContent Bureau | January 29, 2021The idea of the campaign was to portray the ‘no noise, only performance' function of Haier's HW100 and HW80 washing machine and connect it with sportswomen who have successfully performed and delivered with no much noise
By BuzzInContent Bureau | January 29, 2021The latest edition of the campaign is inviting micro tales of love around the theme of #RomanceUnlocked
By BuzzInContent Bureau | January 29, 2021Spread over three months, the show will see families competing through multiple virtual rounds to show off their talents and personalities in an entertaining and fun-filled format
By BuzzInContent Bureau | January 29, 2021