For brands to make bigger conversations, the creative community has to build differently, says Vasconcellos, Head of Creative Shop, APAC Facebook

Elevates Saransh Agarwal to lead content strategy and business for Flux. He will report to Varun Duggirala, Content Chief of The Glitch

Instead of directly selling the brand to consumers, Prega News thought of creating awareness around pregnant working women and their plight during and after the pregnancy and how colleagues can be supportive during these tough times

Tripathi will work to implement marketing strategies, and analyse trends and results to determine annual unit and gross-profit plans

Brave New World wins three awards including a Gold AME for its content marketing campaigns done for Myntra's brand Roadsters. ADK Fortune won Silver for Prega News' content initiative #YourSecondHome

The India Influence Report 2018-Influencer Insights Edition (IIE) says 80% social media influencers feel Instagram will grow the fastest this year, much ahead of Twitter and Facebook

‘Postcards of Pride' captures the story of Jitendra Singh Gurjar, a Surat-based security guard who has been writing postcards to martyrs' families for the last 19 years. Till date he has written letters to 4,000 families. The film urges people to light a candle outside their own homes at 8:00 PM on March 23, Martyrs' Day

The special edition packs of Colgate Strong Teeth toothpaste have different characters printed on the inside of the carton, encouraging children to be storytellers as they cut, play and learn

Mi LED TV offers over 500,000 hours of content. Under the strategic partnership, The Viral Fever's library of videos and web-series will be available across all Mi TV's, bringing forth the short, medium and long-form original content to the recently launched smart TV

The web series will show the beautiful homes of celebrities like Sourav Ganguly, Bollywood actors Sushant Singh Rajput and Radhika Apte, directors Zoya Akhtar and Kabir Khan along his wife Mini Mathur and music sensations Monica Dogra and Anirudh Ravichandran

Based on the theme ‘Elements of Nature', the finalists were instructed to weave in stories using the four elements at Kanan Devan Hills – earth, fire, wind and water. These stories in the form of webisodes will be released every week on Tata Tea Kanan Devan's Youtube channel

Gandhi led digital, distribution, overseas and commercial functions during his 8-year stint with Viacom18

The blockchain and crypto-currency is one such approach that Sethi is driving internally and the company would be foraying in this segment with its rich audience network and strength in the content marketing

Mankind has got an unprecedented success through its first few content marketing initiatives. BuzzInContent.com got in touch with the company's AGM, Product Management, to learn about the brand's content marketing strategy, the stickiness of content and how it would reach tier II and III cities

Interactive storytelling and health-related blogs are the key content marketing initiatives for the brand, which helped it double its sales and triple its online search results

In a conversation with BuzzInContent, Catalano said that with ad frauds and brand safety at stake at times on YouTube, one must be doubly sure of the kind of content providers the brand associates with

Airborne explains how things work from the moment one books a ticket to exiting the airport terminal after a flight, covering all customer touchpoints through appealing illustrations, storytelling and the usage of easy language

RJs from Radio Mirchi, Fever, Radio One and Big FM presented interactive content related to the perils of ignoring the importance of monitoring the quality of air