It asked its TG to create a plate of food rangoli on Insta Story and share using Fortune Foods' 45 stickers, which included branded GIFs and messages related to sweets and snacks. The campaign was amplified by macro-influencers and organically picked up by micro-influencers

MX Player is the first homegrown platform to introduce interactive narratives as a product innovation, where viewers can decide the course of the story

The three-episode web-series ‘The Office Canteen' features multiple prominent influencers and is a humorous take on workplace canteen situations

Hosted by RJ Naved of ‘Mirchi Murga' and featuring celebrities such as Ranveer Singh, Bhuvan Bam, Harbhajan Singh, Nushrat Bharucha, Aparshakti Khurana, Vijay Varma, Nidhi Singh, Sumit Vyas, it premiered on February 7 and will air every Sunday at 10:30 pm

Conceptualised and executed in partnership with its creative partner Digitas India, the idea is to create a progressive narrative around boAt's Make-in-India initiative and using their global platform to show the unique creativity that hides in our country

The insurance company collaborated with poet and caregiver Priya Malik for a poignant tribute, ‘NayaNazariya', to shed light on the selfless devotion of caregivers everywhere

This campaign is refreshing because its aim is to spread awareness about the core objective of Urban Company — everyday services provided at users' doorsteps through influencer marketing. The influencers' friendly banter, and them sharing a slice of their lives, adds to the campaign's entertainment factor

The app will allow brands to discover and engage with influencers to execute and monitor media, brands, product and sales campaigns

The video intends to educate people about how to save tax with health insurance plans, which is crucial and seasonal in the last quarter of the financial year

The campaign conceptualised and executed by BC Web Wise aims to spread awareness about the importance of the right type of wiring to avoid major mishaps

The agency will focus on building their micro-commerce capabilities on top of their existing e-commerce offerings to drive sustainable growth for existing and prospective clients

The campaign executed by Innocean Worldwide was aimed at keeping in constant touch with its audience and create engaging content to strengthen the connect Hyundai enjoys with its followers

Samsung will also unveil the ‘Galaxy Creators Lounge' for the first time in India, giving creators access to latest Galaxy devices for content creation

He will report to Puneet Singhvi, President, Digital and Corporate Strategy, Network18. Before Moneycontrol, he was at Times Group where he was Business Head for ET-Grey Cell/ET for over five years

While some of these posts incorporated the sauces as part of their recipes, others have shared personal anecdotes. These influencers seamlessly speak of the products in their personal stories, not making it seem like a blatant promotion of the brand

The idea of the campaign was to portray the ‘no noise, only performance' function of Haier's HW100 and HW80 washing machine and connect it with sportswomen who have successfully performed and delivered with no much noise

The latest edition of the campaign is inviting micro tales of love around the theme of #RomanceUnlocked

Spread over three months, the show will see families competing through multiple virtual rounds to show off their talents and personalities in an entertaining and fun-filled format